SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.Cross-tab audit — SEO, performance, crawlability, mobile, structured data
BImage SEO13 images, 2 descriptive filenamesREVIEW
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
See Accessibility tab for detailed alt text quality analysis.
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.
Source: Google Image SEO
BSchema Markup Audit2 schema types detectedREVIEW
Rich result eligibility
Organization knowledge panel
Sitelinks search box
Missing: name
Detected schema types
Organization json-ld → Organization knowledge panel2/2 required · 3/4 recommended
Required fields (Google)
- name — Required for the knowledge panel
- url — Required for entity matching
Recommended fields
- logo — Strongly recommended — appears in the knowledge panel header
- sameAs — Connects the entity across the web
- contactPoint — Enables direct contact from the knowledge panel
- description — Add an organization description Used as the panel summary
WebSite json-ld → Sitelinks search box1/2 required · 1/1 recommended
Required fields (Google)
- name — Add the site name Required for the sitelinks search box
- url — Required to anchor the search box to your domain
Recommended fields
- potentialAction — Enables the in-SERP search box
Adding these recommended fields improves chances of getting Organization knowledge panel in search results.
Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).
Source: Google Search Central
Your WebSite structured data is missing required fields for Google's Sitelinks search box. Without these, the page won't qualify for rich results.
Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.
Source: Google Search Central
A+Canonical URLProperly configuredPASS
A+Meta TagsTitle optimizedPASS
"News and Advice on the World's Latest Innovations | ZDNET"
AContent Depth2006 words, Very DifficultPASS
Good depth
Reading level
Grade 26
Text-to-HTML Ratio
11 KB / 1932 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
A+Internal Links262 internal, 53 externalPASS
Link Distribution
Anchor Text Quality
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | /feature/meet-the-team-us/ | 3 |
| 2 | /topic/ | 3 |
| 3 | /video/ | 3 |
| 4 | /home-and-office/home-entertainment/roku-tv-vs-fire-stick/ | 3 |
| 5 | /article/increasing-use-of-ai-is-causing-structural-workplace-changes-new-gallup-poll-finds/ | 3 |
| 6 | /newsletters/ | 3 |
| 7 | /editorial-guidelines/ | 3 |
| 8 | /in-depth/ | 2 |
| 9 | /topic/google/ | 2 |
| 10 | /article/best-headphones/ | 2 |
Top External Domains
| Domain | Links |
|---|---|
| www.zdnet.com | 36 |
| www.ziffdavis.com | 5 |
| adclick.g.doubleclick.net | 1 |
| www.linkedin.com | 1 |
| www.youtube.com | 1 |
| www.instagram.com | 1 |
| japan.zdnet.com | 1 |
| www.zdnet.fr | 1 |
| www.zdnet.de | 1 |
| www.twitter.com | 1 |
Hreflang0 hreflang tagsINFO
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.