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AdRoll vs Google Publisher Tag

Based on 2 and 16 real audits

View AdRoll details | View Google Publisher Tag details
MetricAdRollGoogle Publisher TagWinner
Performance2431Google Publisher Tag
Accessibility8685AdRoll
Best Practices7181Google Publisher Tag
SEO8489Google Publisher Tag
Security6662AdRoll
TTFB319ms263msGoogle Publisher Tag
Composite7271AdRoll
Performance
AdRoll
24
Google Publisher Tag
31
Accessibility
AdRoll
86
Google Publisher Tag
85
Security
AdRoll
66
Google Publisher Tag
62
SEO
AdRoll
84
Google Publisher Tag
89
Composite
AdRoll
72
Google Publisher Tag
71

Google Publisher Tag outperforms AdRoll in 4 of 7 categories, with a stronger composite score (71 vs 72). AdRoll leads in accessibility, security, composite score.

FAQ

Which is faster, AdRoll or Google Publisher Tag?
Based on real BeaverCheck audits, Google Publisher Tag sites score higher on Lighthouse performance (31 vs 24 on average).
Which has better security, AdRoll or Google Publisher Tag?
AdRoll sites score higher on security analysis (66 vs 62 on average).
Should I choose AdRoll or Google Publisher Tag for my website?
Both platforms have trade-offs. Google Publisher Tag scores higher on performance while AdRoll may excel in other areas. Run a free BeaverCheck audit to compare specific metrics relevant to your use case.
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