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Category: Advertising

Google Publisher Tag

Based on 373 real audits

33
Avg. Performance
87
Avg. Accessibility
81
Avg. Best Practices
92
Avg. SEO
64
Avg. Security
72
Avg. Composite
33 /100
Avg. Performance
337 ms
Avg. TTFB
72 /100
Avg. Composite
373
Sites Audited

How Google Publisher Tag sites compare

Google Publisher Tag sites tend to score below average on performance (33/100), compared to the global average of 65/100.

Recent Audits

View adoption trends → See all 351 websites using Google Publisher Tag →
SitePerformanceGradeAudited
mbc.net48B2026-10-16
loremipsum.io48B2026-09-28
wired.com30C2026-09-27
unmineable.wordpress.com43B2026-09-27
la7.it28C2026-09-15
unmineable.wordpress.com61B2026-09-06
unmineable.wordpress.com58B2026-09-02
vnexpress.net8C2026-08-28
la7.it27C2026-08-24
aziende.virgilio.it50C2026-08-20

Commonly Used With

Sites that use Google Publisher Tag also commonly use:

DoubleClick Floodlight Advertising 373Google Tag Manager Tag managers 373Open Graph Miscellaneous 338Google Search Console Analytics 321Google Analytics Analytics 274core-js JavaScript libraries 248Prebid Advertising 233Priority Hints Performance 205Microsoft Analytics 192Google Workspace Email 171

Compare with...

Google Publisher Tag vs DoubleClick FloodlightGoogle Publisher Tag vs Google Tag ManagerGoogle Publisher Tag vs Open GraphGoogle Publisher Tag vs Google Search ConsoleGoogle Publisher Tag vs Google AnalyticsGoogle Publisher Tag vs core-jsGoogle Publisher Tag vs PrebidGoogle Publisher Tag vs Priority HintsGoogle Publisher Tag vs MicrosoftGoogle Publisher Tag vs Google Workspace

FAQ

What is the average Lighthouse performance score for Google Publisher Tag sites?
Based on 373 real audits, Google Publisher Tag sites score an average of 33/100 on Lighthouse performance.
How does Google Publisher Tag compare on web security?
Google Publisher Tag sites score an average security grade of 64/100 in BeaverCheck audits.
What is the average page load time for Google Publisher Tag websites?
The average Time to First Byte (TTFB) for Google Publisher Tag sites is 337ms based on 373 audits.
How can I improve my Google Publisher Tag site's performance?
Run a free audit on BeaverCheck to get specific recommendations for your Google Publisher Tag site. Common issues include render-blocking resources, unoptimized images, and missing caching headers.

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