Advertising Technologies

103 technologies tracked across 1212 audited websites. Ranked by real performance data.

Avg score

72/100

Avg perf

33/100

Total sites

1212

Total techs

103

Sort by:PopularityPerformance A–Z

Technology	Websites	Avg composite	Avg performance
DoubleClick Floodlight	591	72	32
Google Publisher Tag	349	72	33
Prebid	311	72	33
Amazon Advertising	243	72	31
Microsoft Advertising	233	72	32
Twitter Ads	170	72	32
Google AdSense	164	73	43
Taboola	124	72	31
Criteo	108	70	29
theTradeDesk	88	72	30
AppNexus	79	71	31
Google Ads	76	74	39
ID5	71	71	28
StackAdapt	56	72	29
OpenX	51	71	28
PubMatic	48	71	31
Integral Ad Science	32	72	35
Ad Lightning	29	72	24
Hashtag Labs	29	71	26
ADFOX	27	70	37
Nativo	26	71	28
Rubicon Project	26	71	30
Bidmatic	24	70	30
Innovid Advertising Measurement	24	73	28
Linkedin Ads	24	75	35
TVSquared	24	73	28
AdRoll	23	72	28
Utiq	22	72	33
AdThrive	16	72	40
Raptive	16	72	40
DoubleClick Campaign Manager (DCM)	15	69	31
TripleLift	15	71	27
33Across	14	72	29
Yahoo Advertising	14	69	29
Mountain	13	71	34
Smart Ad Server	13	72	31
Sharethrough	12	71	29
SHE Media	11	72	33
DoubleVerify	10	71	34
Tapad	10	69	18
Adform	9	73	39
Teads	9	73	32
BuySellAds	8	76	65
Concert	7	75	32
Media.net	7	74	24
Carbon Ads	6	76	70
RevContent	5	71	17
Simpli.fi	5	73	40
AdRiver	4	70	37
Adomik	4	68	22
ArcSpan	4	69	27
EthicalAds	4	80	79
JuicyAds	4	80	55
LiveRamp DPM	4	70	28
Mediavine	4	76	57
OneTag	4	69	29
TrafficStars	4	77	48
AdBridg	3	73	26
AdRecover	3	70	29
Nextdoor Ads	3	75	29
Primis	3	70	28
Sizmek	3	72	34
Tatari	3	73	29
VDX.tv	3	72	31
WordAds	1	80	55