Advertising Technologies

104 technologies tracked across 1270 audited websites. Ranked by real performance data.

Avg score

72/100

Avg perf

33/100

Total sites

1270

Total techs

104

Sort by:PopularityPerformance A–Z

Technology	Websites	Avg composite	Avg performance
DoubleClick Floodlight	616	72	33
Google Publisher Tag	351	72	33
Prebid	312	72	33
Microsoft Advertising	246	73	32
Amazon Advertising	244	72	31
Google AdSense	177	74	44
Twitter Ads	172	72	32
Taboola	124	72	31
Criteo	109	70	29
theTradeDesk	91	72	30
Google Ads	90	76	41
AppNexus	80	71	31
ID5	71	71	28
StackAdapt	57	72	29
OpenX	51	71	28
PubMatic	48	71	31
Integral Ad Science	33	72	34
Ad Lightning	29	72	24
Hashtag Labs	29	71	26
ADFOX	27	70	37
Nativo	26	71	28
Rubicon Project	26	71	30
AdRoll	24	73	29
Bidmatic	24	70	30
Innovid Advertising Measurement	24	73	28
Linkedin Ads	24	75	35
TVSquared	24	73	28
Utiq	22	72	33
AdThrive	16	72	40
Raptive	16	72	40
DoubleClick Campaign Manager (DCM)	15	69	31
TripleLift	15	71	27
33Across	14	72	29
Yahoo Advertising	14	69	29
Mountain	13	71	34
Smart Ad Server	13	72	31
Sharethrough	12	71	29
SHE Media	11	72	33
DoubleVerify	10	71	34
Tapad	10	69	18
Adform	9	73	39
Teads	9	73	32
BuySellAds	8	76	65
Concert	7	75	32
Media.net	7	74	24
Carbon Ads	6	76	70
RevContent	5	71	17
Simpli.fi	5	73	40
AdRiver	4	70	37
Adomik	4	68	22
ArcSpan	4	69	27
EthicalAds	4	80	79
JuicyAds	4	80	55
LiveRamp DPM	4	70	28
Mediavine	4	76	57
OneTag	4	69	29
Snap Pixel	4	77	27
Tatari	4	74	29
TrafficStars	4	77	48
AdBridg	3	73	26
AdRecover	3	70	29
Nextdoor Ads	3	75	29
Primis	3	70	28
Sizmek	3	72	34
VDX.tv	3	72	31
WordAds	1	80	48