Advertising Technologies

100 technologies tracked across 1172 audited websites. Ranked by real performance data.

Avg score

72/100

Avg perf

32/100

Total sites

1172

Total techs

100

Sort by:PopularityPerformance A–Z

Technology	Websites	Avg composite	Avg performance
DoubleClick Floodlight	581	72	32
Google Publisher Tag	346	72	32
Prebid	309	72	33
Amazon Advertising	240	71	30
Microsoft Advertising	232	72	32
Twitter Ads	169	71	32
Google AdSense	148	72	42
Taboola	122	71	31
Criteo	107	70	29
theTradeDesk	88	72	30
AppNexus	78	71	31
Google Ads	72	73	38
ID5	71	71	28
StackAdapt	55	72	29
OpenX	50	71	27
PubMatic	47	70	32
Integral Ad Science	32	72	35
Ad Lightning	29	72	24
Hashtag Labs	29	71	26
ADFOX	27	70	37
Nativo	26	71	28
Rubicon Project	26	71	30
Bidmatic	24	70	30
Linkedin Ads	24	75	35
Innovid Advertising Measurement	23	72	26
TVSquared	23	72	26
AdRoll	22	72	28
Utiq	22	72	33
AdThrive	16	72	41
Raptive	16	72	41
DoubleClick Campaign Manager (DCM)	15	69	31
TripleLift	15	71	27
33Across	14	72	29
Yahoo Advertising	14	69	29
Mountain	13	71	34
Smart Ad Server	13	72	31
Sharethrough	12	71	29
DoubleVerify	10	71	34
SHE Media	10	72	35
Tapad	10	69	18
Adform	9	73	39
Teads	9	73	32
BuySellAds	8	76	65
Concert	7	74	32
Media.net	7	74	24
Carbon Ads	6	76	70
RevContent	5	71	17
Simpli.fi	5	73	40
AdRiver	4	70	37
Adomik	4	68	22
ArcSpan	4	69	27
EthicalAds	4	80	79
LiveRamp DPM	4	70	28
Mediavine	4	76	57
OneTag	4	69	29
AdBridg	3	73	26
AdRecover	3	70	29
Nextdoor Ads	3	75	29
Primis	3	70	28
Sizmek	3	72	34
Tatari	3	73	29
TrafficStars	3	77	51
VDX.tv	3	72	31