Advertising Technologies

98 technologies tracked across 1123 audited websites. Ranked by real performance data.

Avg score

71/100

Avg perf

32/100

Total sites

1123

Total techs

Sort by:PopularityPerformance A–Z

Technology	Websites	Avg composite	Avg performance
DoubleClick Floodlight	568	71	32
Google Publisher Tag	343	71	32
Prebid	305	72	33
Amazon Advertising	236	71	30
Microsoft Advertising	225	72	31
Twitter Ads	166	71	31
Google AdSense	133	71	40
Taboola	122	71	31
Criteo	107	70	29
theTradeDesk	88	72	30
AppNexus	77	71	32
ID5	70	71	28
Google Ads	62	72	36
StackAdapt	53	72	29
OpenX	50	71	27
PubMatic	47	70	32
Integral Ad Science	32	72	35
Hashtag Labs	29	71	26
Ad Lightning	28	72	24
ADFOX	26	70	38
Nativo	26	71	28
Rubicon Project	25	71	30
Bidmatic	24	70	30
Innovid Advertising Measurement	23	72	27
TVSquared	23	72	27
AdRoll	22	72	28
Linkedin Ads	22	75	36
Utiq	22	72	33
AdThrive	16	72	41
Raptive	16	72	41
TripleLift	15	71	27
33Across	14	72	29
DoubleClick Campaign Manager (DCM)	14	69	31
Yahoo Advertising	14	69	29
Mountain	13	71	34
Sharethrough	12	71	29
Smart Ad Server	12	72	31
DoubleVerify	10	71	34
SHE Media	10	72	35
Tapad	10	69	18
Adform	8	72	40
BuySellAds	8	76	65
Teads	8	72	27
Concert	7	73	31
Media.net	7	73	26
Carbon Ads	6	76	70
RevContent	5	71	17
AdRiver	4	70	37
Adomik	4	68	22
ArcSpan	4	69	27
EthicalAds	4	80	79
LiveRamp DPM	4	70	28
Mediavine	4	76	57
OneTag	4	69	29
Simpli.fi	4	72	41
AdBridg	3	73	26
AdRecover	3	70	29
Primis	3	70	28
Sizmek	3	72	34
Tatari	3	73	29
VDX.tv	3	72	31