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Google Analytics vs Google Publisher Tag

Based on 53 and 8 real audits

View Google Analytics details | View Google Publisher Tag details
MetricGoogle AnalyticsGoogle Publisher TagWinner
Performance4230Google Analytics
Accessibility8983Google Analytics
Best Practices8779Google Analytics
SEO9187Google Analytics
Security6563Google Analytics
TTFB392ms186msGoogle Publisher Tag
Composite7471Google Analytics
Performance
Google Analytics
42
Google Publisher Tag
30
Accessibility
Google Analytics
89
Google Publisher Tag
83
Security
Google Analytics
65
Google Publisher Tag
63
SEO
Google Analytics
91
Google Publisher Tag
87
Composite
Google Analytics
74
Google Publisher Tag
71

Google Analytics outperforms Google Publisher Tag in 6 of 7 categories, with a stronger composite score (74 vs 71). Google Publisher Tag leads in TTFB.

FAQ

Which is faster, Google Analytics or Google Publisher Tag?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (42 vs 30 on average).
Which has better security, Google Analytics or Google Publisher Tag?
Google Analytics sites score higher on security analysis (65 vs 63 on average).
Should I choose Google Analytics or Google Publisher Tag for my website?
Both platforms have trade-offs. Google Analytics scores higher on performance while Google Analytics may excel in other areas. Run a free BeaverCheck audit to compare specific metrics relevant to your use case.
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