Based on 51 and 1 real audits
| Metric | Google Publisher Tag | Insider | Winner |
|---|---|---|---|
| Performance | 31 | 32 | Insider |
| Accessibility | 86 | 87 | Insider |
| Best Practices | 83 | 96 | Insider |
| SEO | 91 | 92 | Insider |
| Security | 62 | 59 | Google Publisher Tag |
| TTFB | 365ms | 608ms | Google Publisher Tag |
| Composite | 71 | 72 | Insider |
Insider outperforms Google Publisher Tag in 5 of 7 categories, with a stronger composite score (72 vs 71). Google Publisher Tag leads in security, TTFB.
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