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Google Publisher Tag vs Integral Ad Science

Based on 8 and 2 real audits

View Google Publisher Tag details | View Integral Ad Science details
MetricGoogle Publisher TagIntegral Ad ScienceWinner
Performance3043Integral Ad Science
Accessibility8387Integral Ad Science
Best Practices7977Google Publisher Tag
SEO8788Integral Ad Science
Security6367Integral Ad Science
TTFB186ms18msIntegral Ad Science
Composite7172Integral Ad Science
Performance
Google Publisher Tag
30
Integral Ad Science
43
Accessibility
Google Publisher Tag
83
Integral Ad Science
87
Security
Google Publisher Tag
63
Integral Ad Science
67
SEO
Google Publisher Tag
87
Integral Ad Science
88
Composite
Google Publisher Tag
71
Integral Ad Science
72

Integral Ad Science outperforms Google Publisher Tag in 6 of 7 categories, with a stronger composite score (72 vs 71). Google Publisher Tag leads in best practices.

FAQ

Which is faster, Google Publisher Tag or Integral Ad Science?
Based on real BeaverCheck audits, Integral Ad Science sites score higher on Lighthouse performance (43 vs 30 on average).
Which has better security, Google Publisher Tag or Integral Ad Science?
Integral Ad Science sites score higher on security analysis (67 vs 63 on average).
Should I choose Google Publisher Tag or Integral Ad Science for my website?
Both platforms have trade-offs. Integral Ad Science scores higher on performance while Google Publisher Tag may excel in other areas. Run a free BeaverCheck audit to compare specific metrics relevant to your use case.
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