Compliance - https://autonews.com BeaverCheck Audit

F

Third-Party Trackers

Action

21 trackers detected

FIX

21 trackers detected

21 third-party trackers detected

Found 12 analytics, 6 advertising, 1 marketing, 2 tag manager trackers.

Got: 21 trackers

6 advertising/retargeting trackers detected

Advertising trackers collect user data for ad targeting. Under GDPR, these typically require explicit consent.

Trackers detected but no cookie policy found

This page loads 21 trackers but no cookie policy was detected. GDPR requires disclosure when using tracking cookies.

Trackers detected but no privacy policy found

Most data protection regulations require a privacy policy when collecting user data via trackers.

Session replay tool detected: Hotjar

Session replay tools record user interactions. These require clear disclosure and often explicit consent under GDPR.

Session replay tool detected: Microsoft Clarity

Session replay tools record user interactions. These require clear disclosure and often explicit consent under GDPR.

C

Legal Page Ecosystem

Action

2 of 7 expected legal pages detected

REVIEW

2 of 7 expected legal pages detected

Privacy Policy detected

Found at /privacy-policy, linked from footer.

Got: /privacy-policy

Terms of Service detected

Found at /terms-of-use, linked from footer.

Got: /terms-of-use

Cookie Policy not detected

No link matching common Cookie Policy URL patterns or link text was found. Most websites are expected to have a Cookie Policy, especially those collecting user data.

Accessibility Statement not detected

No link matching common Accessibility Statement URL patterns or link text was found. Most websites are expected to have a Accessibility Statement, especially those collecting user data.

DMCA / Copyright Notice not detected

No link matching common DMCA / Copyright Notice URL patterns or link text was found. Most websites are expected to have a DMCA / Copyright Notice, especially those collecting user data.

Refund / Returns Policy not detected

No link matching common Refund / Returns Policy URL patterns or link text was found. Most websites are expected to have a Refund / Returns Policy, especially those collecting user data.

Acceptable Use Policy not detected

No link matching common Acceptable Use Policy URL patterns or link text was found. Most websites are expected to have a Acceptable Use Policy, especially those collecting user data.

Privacy Policy/privacy-policy

footer

Terms of Service/terms-of-use

footer

Cookie PolicyNot found

Accessibility StatementNot found

DMCA / Copyright NoticeNot found

Refund / Returns PolicyNot found

Acceptable Use PolicyNot found

2 of 7 common legal pages detected

B

Compliance Badges

1 compliance badge(s) detected

REVIEW

1 compliance badge(s) detected

TRUSTe / TrustArc badge detected

Found via link URL: 'https://preferences-mgr.truste.com/?pid=crain01&aid=crain01&type=crain&site=crain.com&action=notice&country=us&locale=en&behavior=implied&privacypolicylink=http%253a%252f%252fwww.autonews.com%252fsection%252fprivacy-policy&from=http%3a//consent.trustarc.com/'. Note: the presence of a badge does not verify the certification is current or valid.

Got: Detected by: link URL

SOC 2

ISO 27001

PCI DSS

GDPR Certified

HIPAA Compliant

Better Business Bureau

TRUSTe / TrustArc detected

Detected by: link URL

Evidence: https://preferences-mgr.truste.com/?pid=crain01&aid=crain01&type=crain&site=crain.com&action=notice&country=us&locale=en&behavior=implied&privacypolicylink=http%253a%252f%252fwww.autonews.com%252fsection%252fprivacy-policy&from=http%3a//consent.trustarc.com/

Privacy Shield

McAfee SECURE / TrustedSite

Norton Secured

Badge detection is based on image alt text, link URLs, and page content. Detection does not verify that certifications are current or valid.

A+

WCAG Compliance

No testable criteria

PASS

No testable criteria

Level A

Level AA

0

Passed

0

Failed

0

Partial

0

Manual review

0

Not tested

Key accessibility barriers

Images without alt text

Screen reader users cannot understand 2 image(s)

~8M screen reader users in the US

Form controls without labels

Assistive technology cannot identify 1 input(s)

Screen reader and voice-control users

Automated testing covers ~30–40% of WCAG criteria. Manual review is recommended for full conformance.

Full WCAG 2.1 AA compliance checklist — paste into a client deliverable or ticket

A

Cookie Consent & Privacy

TrustArc detected

PASS

TrustArc detected

No privacy policy link detected

A privacy policy page is recommended for transparency and may be legally required.

Terms of service link found

Consent banner detected (TrustArc)

Got: script URL: trustarc.com

This is an automated check, not legal advice

BeaverCheck detects technical indicators of consent management. This does not constitute a legal compliance assessment. Consult a privacy professional for GDPR/CCPA compliance.

Consent Banner Detected (TrustArc) Privacy Policy Not found Terms of Service https://autonews.com/retail/an-amazon-autos-dealership-reaction-0422/

No cookies set before user interaction.

This is an automated check, not legal advice. Consult a privacy professional for GDPR/CCPA compliance.

A privacy policy page is recommended for transparency and may be legally required.

Why this matters

GDPR, CCPA, and most other privacy laws require a published privacy policy — its absence is a per-violation fine.

Learn more ▾

If you collect any personal data (analytics counts), GDPR requires a clear privacy notice describing what you collect, why, and how to exercise data rights. Fines start at €10M or 2% of global revenue, whichever is higher. CCPA's penalties scale per affected user.

Source: GDPR Article 13 / CCPA

BeaverCheck detects technical indicators of consent management. This does not constitute a legal compliance assessment. Consult a privacy professional for GDPR/CCPA compliance.

Why this matters

Disclaimer: legal-page checks identify presence/absence; consult counsel for legal sufficiency.

A

Language & i18n

Lang attribute present

PASS

Lang attribute present

<html lang> attribute is present

<html lang> value is valid

No Content-Language HTTP header

Language signals are inconsistent

The <html lang> attribute and Content-Language header should agree.

Page Language DetectedContent-Language Header ——Consistent No—

The <html lang> attribute and Content-Language header should agree.

Why this matters

<html lang>, Content-Language, or og:locale disagree — pick one source of truth and align the others.

Learn more ▾

Browsers and assistive tech use different sources for language. When they disagree, behavior is undefined: some pronounce by <html lang>, some by Content-Language. Decide on the canonical language for the page and set all signals to match.

Source: WCAG 2.1 SC 3.1.1

A+

Readability & Typography

Font sizes and tap targets checked

PASS

Font sizes and tap targets checked

A+

Viewport Configuration

Viewport properly configured

PASS

Viewport properly configured

Viewport meta tag is present

width=device-width is set

User zooming is allowed

Viewport Configuration Good

Content

width=device-width, initial-scale=1

width=device-width

Responsive layout enabled

initial-scale=1

Correct initial zoom level

User zooming allowed

Accessibility-friendly — users can zoom

A+

Cookie & Tracker Inventory

0 cookies · 21 trackers · 0 pre-consent

PASS

0 cookies · 21 trackers · 0 pre-consent

21 third-party tracker(s) detected on page

0 cookies · 21 trackers · 0 third-party No pre-consent violations

Third-party trackers (21)

Tracker	Category	Consent
Facebook	Analytics	Requires consent
Facebook SDK	Analytics	Requires consent
Google Search Console	Analytics	Requires consent
Hotjar	Analytics	Requires consent
Microsoft	Analytics	Requires consent
Adobe Experience Platform Launch	Tag Manager	Informational
Cxense	Analytics	Requires consent
DoubleClick Floodlight	Advertising	Requires consent
Dynatrace	Analytics	Requires consent
Facebook Pixel	Analytics	Requires consent
Google Analytics	Analytics	Requires consent
Google Tag Manager	Tag Manager	Informational
Linkedin Insight Tag	Analytics	Requires consent
Microsoft Advertising	Advertising	Requires consent
Microsoft Clarity	Analytics	Requires consent
OneSignal	Marketing	Requires consent
Prebid	Advertising	Requires consent
StackAdapt	Advertising	Requires consent
Taboola	Advertising	Requires consent
Twitter Ads	Advertising	Requires consent
Piano	Analytics	Requires consent

A+

Copyright Notice

PASS

Copyright notice is up to date

Copyright Notice ✓ Up to Date

Regulatory Indicators

2 regulatory indicator(s) detected

INFO

2 regulatory indicator(s) detected

This is a technical scan, not a legal assessment

BeaverCheck detects technical indicators that may suggest regulatory relevance. This is not a compliance audit and should not be relied upon for legal decisions. Consult qualified legal counsel for compliance assessments.

GDPR indicators detected (strong confidence)

Indicators suggesting GDPR may be relevant: Consent management platform detected: trustarc.com; Privacy policy page found. EU General Data Protection Regulation — governs collection and processing of personal data of EU residents.

Got: 2 indicators: Consent management platform detected: trustarc.com, Privacy policy page found

PCI-DSS indicators detected (moderate confidence)

Indicators suggesting PCI-DSS may be relevant: Payment processor detected: js.stripe.com. Payment Card Industry Data Security Standard — applies to organizations handling credit card data.

Got: 1 indicators: Payment processor detected: js.stripe.com

This is a technical scan, not a legal assessment.

BeaverCheck detects technical indicators that may suggest regulatory relevance. This should not be relied upon for legal decisions. Consult qualified legal counsel.

GDPR Strong

EU General Data Protection Regulation — governs collection and processing of personal data of EU residents.

Indicators detected

Consent management platform detected: trustarc.com
Privacy policy page found

PCI-DSS Moderate

Payment Card Industry Data Security Standard — applies to organizations handling credit card data.

Indicators detected

Payment processor detected: js.stripe.com

Third-Party Data Sharing

7 third-party service(s) detected

INFO

7 third-party service(s) detected

Data inventory for transparency purposes

This inventory identifies third-party services that receive data from your site visitors. Under regulations like GDPR (Article 30), maintaining records of data processing activities is commonly considered a best practice. This automated scan provides a starting point — it may not capture all data flows.

7 third-party services across 6 categories

7 third-party services detected across 6 categories: Analytics (1), Advertising (2), Session Recording (1), Payment (1), Error Tracking (1), Security (1). Each of these services receives some user data from your site visitors.

Google Analytics (Analytics)

Detected via script URL. Typically collects: Page views, User behavior, Demographics, Device info, IP address. Privacy policy: https://policies.google.com/privacy. Data Processing Agreement available.

Got: Category: Analytics | Data types: Page views, User behavior, Demographics, Device info, IP address

Facebook Pixel (Advertising)

Detected via script URL. Typically collects: Page views, Conversions, User behavior, Ad targeting. Privacy policy: https://www.facebook.com/privacy/policy. Data Processing Agreement available.

Got: Category: Advertising | Data types: Page views, Conversions, User behavior, Ad targeting

Hotjar (Session Recording)

Detected via script URL. Typically collects: Session recordings, Heatmaps, Click patterns, Form interactions. Privacy policy: https://www.hotjar.com/privacy/. Data Processing Agreement available.

Got: Category: Session Recording | Data types: Session recordings, Heatmaps, Click patterns, Form interactions

Stripe (Payment)

Detected via script URL. Typically collects: Payment card data (PCI-scoped), Transaction details. Privacy policy: https://stripe.com/privacy. Data Processing Agreement available.

Got: Category: Payment | Data types: Payment card data (PCI-scoped), Transaction details

Sentry (Error Tracking)

Detected via script URL. Typically collects: Error reports, Stack traces, User context, Device info. Privacy policy: https://sentry.io/privacy/. Data Processing Agreement available.

Got: Category: Error Tracking | Data types: Error reports, Stack traces, User context, Device info

LinkedIn Insight (Advertising)

Detected via script URL. Typically collects: Page views, Conversions, Ad targeting, Professional demographics. Privacy policy: https://www.linkedin.com/legal/privacy-policy. Data Processing Agreement available.

Got: Category: Advertising | Data types: Page views, Conversions, Ad targeting, Professional demographics

reCAPTCHA (Security)

Detected via script URL. Typically collects: Browser behavior, Device info, IP address. Privacy policy: https://policies.google.com/privacy. Data Processing Agreement available.

Got: Category: Security | Data types: Browser behavior, Device info, IP address

Analytics (1)

Advertising (2)

Session Recording (1)

Payment (1)

Error Tracking (1)

Security (1)

Google Analytics Analytics

Detected by: script URL

Data typically collected:

Page viewsUser behaviorDemographicsDevice infoIP address

Privacy policy → DPA available ✓

Facebook Pixel Advertising

Detected by: script URL

Data typically collected:

Page viewsConversionsUser behaviorAd targeting

Privacy policy → DPA available ✓

Hotjar Session Recording

Detected by: script URL

Data typically collected:

Session recordingsHeatmapsClick patternsForm interactions

Privacy policy → DPA available ✓

Stripe Payment

Detected by: script URL

Data typically collected:

Payment card data (PCI-scoped)Transaction details

Privacy policy → DPA available ✓

Sentry Error Tracking

Detected by: script URL

Data typically collected:

Error reportsStack tracesUser contextDevice info

Privacy policy → DPA available ✓

LinkedIn Insight Advertising

Detected by: script URL

Data typically collected:

Page viewsConversionsAd targetingProfessional demographics

Privacy policy → DPA available ✓

reCAPTCHA Security

Detected by: script URL

Data typically collected:

Browser behaviorDevice infoIP address

Privacy policy → DPA available ✓

This inventory identifies services receiving visitor data.

Under regulations like GDPR Article 30, maintaining records of data processing is commonly considered a best practice. This scan provides a starting point.

Readability Scores

1805 words, Flesch-Kincaid grade 20.9

INFO

Readability Analysis (Flesch-Kincaid)

Grade Level

20.9

Grade 21 (college+)

Reading Ease

17

Very Difficult

Words

1805

Sentences

45