Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
F
29/100
Site name appears as
| Page title | Duke University Press | |
| og:site_name | — | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
0/15Social share image
0/20Meta completeness
14/20Organization schema
0/15Contact info discoverable
10/10contact page, mailto link + tel link
Findings
- Missing brand name in: og:site_name, twitter:site, Organization.name
- No social share image — shared links render as bare URLs
- No favicon link tags detected — browsers fall back to the generic globe
- og:image missing
- No Organization schema — Google can't render your logo in the knowledge panel
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
The og:image tag provides a preview image for social sharing.
No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.
Learn more ▾ ▴
Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.
Source: Open Graph Protocol
21 charsIdeal length is 25–60 characters for social sharing previews.
25–60 charsog:title very short — may render with awkward whitespace in social cards.
Source: Open Graph Protocol
317 charsDescriptions over 200 characters may be truncated in social sharing previews.
55–200 charsog:description borderline-too-long — social platforms truncate around ~200 chars.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Preview
dukeupress.edu
Duke University Press
Duke University Press is a not-for-profit scholarly publisher specializing in books, journals, open access, and other digital publishing initiatives in the humanities, social sciences, and mathematics. Our mission is to advance the frontiers of knowledge and contribute to the international community of scholarship.
Description will be truncated (317 chars / 200 max)
- twitter:card — summary
- twitter:title — Duke University Press
- twitter:description — Duke University Press is a not-for-profit scholarly publisher specializing in books, journals, open access, and other...
- twitter:image — Add twitter:image — preview card without an image looks broken
Description will be truncated on Twitter/X (317 chars, max 200)
→ Tighten the description to ≤200 characters
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
DUKEUPRESS.EDU
Duke University Press
Duke University Press is a not-for-profit scholarly publisher specializing in books, journals, open access, and other digital publishing initiatives in the humanities, social sciences, and mathematics. Our mission is to advance the frontiers of knowledge and contribute to the international community of scholarship.
Description will be truncated (317 chars / 155 max)
- og:title — Duke University Press
- og:description — Duke University Press is a not-for-profit scholarly publisher specializing in books, journals, open access, and other...
- og:image — Add og:image — preview card without an image looks broken
- og:type — website
- og:url — https://dukeupress.edu/
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
Description will be truncated on Facebook (317 chars, max 155)
→ Tighten og:description to ≤155 characters
No preview image for Facebook
→ Add og:image (recommended 1200×630)
Duke University Press
dukeupress.edu
Description will be truncated (317 chars / 150 max)
- og:title — Duke University Press
- og:description — Duke University Press is a not-for-profit scholarly publisher specializing in books, journals, open access, and other...
- og:image — Add og:image — preview card without an image looks broken
Description will be truncated on LinkedIn (317 chars, max 150)
→ Tighten og:description to ≤150 characters
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
dukeupress.edu
Duke University Press
Duke University Press is a not-for-profit scholarly publisher specializing in books, journals, open access, and other digital publishing initiatives in the humanities, social sciences, and mathematics. Our mission is to advance the frontiers of knowledge and contribute to the international community of scholarship.
Description will be truncated (317 chars / 300 max)
- og:title — Duke University Press
- og:description — Duke University Press is a not-for-profit scholarly publisher specializing in books, journals, open access, and other...
- og:image — Add og:image — preview card without an image looks broken
Long description may be shortened by Slack (317 chars, guideline ~300)
→ Consider tightening to ~300 chars for the cleanest unfurl
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |
CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths
ALinks159 links checked, 157 healthy, 2 brokenPASS
Broken Links (5)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://fonts.googleapis.com | <link> | Not Found |
| 404 | https://fonts.gstatic.com | <link> | Not Found |
| 403 | https://read.dukeupress.edu/journals/pages/reading... | <a> | Forbidden |
| 403 | https://scholarlypublishingcollective.org/pages/pa... | <a> | Forbidden |
| 403 | https://scholarlypublishingcollective.org/ | <a> | Forbidden |