Skip to content
https://brookings.edu

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
95
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
B
Structured Data
2 JSON-LD block(s) found — some improvements recommended.
REVIEW
2 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing or invalid @context in block #2
The @context should be "https://schema.org" for search engines to recognize the data.
Expected: https://schema.org
Info::
2 blocks of custom type "WebPage" — unable to validate specific properties
Info::
2 JSON-LD blocks found

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://www.brookings.edu/",
      "url": "https://www.brookings.edu/",
      "name": "Brookings - Quality. Independence. Impact.",
      "isPartOf": {
        "@id": "https://www.brookings.edu/#website"
      },
      "datePublished": "2023-05-07T17:44:55+00:00",
      "dateModified": "2026-04-20T18:26:09+00:00",
      "description": "The Brookings Institution is a nonprofit public policy organization based in Washington, DC. Our mission is to conduct in-depth research that leads to new ideas for solving problems facing society at the local, national and global level.",
      "breadcrumb": {
        "@id": "https://www.brookings.edu/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://www.brookings.edu/"
          ]
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://www.brookings.edu/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://www.brookings.edu/#website",
      "url": "https://www.brookings.edu/",
      "name": "Brookings",
      "description": "",
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://www.brookings.edu/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    }
  ]
}
Block 2 : WebPage
9 properties Valid
Missing or invalid @context
{
  "context": "http:\/\/schema.org",
  "@type": "WebPage",
  "headline": "Home",
  "url": "https:\/\/www.brookings.edu\/",
  "thumbnailUrl": "",
  "datePublished": "2023-05-07T13:44:55Z",
  "articleSection": null,
  "creator": null,
  "keywords": [
    "Page"
  ]
}
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page title<!---->Close Cookie Preferences<!---->
og:site_nameBrookings
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:description is long (237 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 237 chars Expected: 55–200 chars
URL: 237 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

brookings.edu

Brookings - Quality. Independence. Impact.

The Brookings Institution is a nonprofit public policy organization based in Washington, DC. Our mission is to conduct in-depth research that leads to new ideas for solving problems facing society at the local, national and global level.

Preview quality · Twitter/X A · 85/100

Description will be truncated (237 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — https://www.brookings.edu/wp-content/uploads/2023/06/brookings-share-default.jpg?quality=50

  • Description will be truncated on Twitter/X (237 chars, max 200)

    → Tighten the description to ≤200 characters

BROOKINGS.EDU

Brookings - Quality. Independence. Impact.

The Brookings Institution is a nonprofit public policy organization based in Washington, DC. Our mission is to conduct in-depth research that leads to new ideas for solving problems facing society at the local, national and global level.

Preview quality · Facebook A+ · 95/100

Description will be truncated (237 chars / 155 max)

  • og:title — Brookings - Quality. Independence. Impact.
  • og:description — The Brookings Institution is a nonprofit public policy organization based in Washington, DC. Our mission is to conduc...
  • og:image — https://www.brookings.edu/wp-content/uploads/2023/06/brookings-share-default.jpg?quality=75
  • og:type — website
  • og:url — https://www.brookings.edu/
  • og:site_name — Brookings

  • Description will be truncated on Facebook (237 chars, max 155)

    → Tighten og:description to ≤155 characters

Brookings - Quality. Independence. Impact.

brookings.edu

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (237 chars / 150 max)

  • og:title — Brookings - Quality. Independence. Impact.
  • og:description — The Brookings Institution is a nonprofit public policy organization based in Washington, DC. Our mission is to conduc...
  • og:image — https://www.brookings.edu/wp-content/uploads/2023/06/brookings-share-default.jpg?quality=75

  • Description will be truncated on LinkedIn (237 chars, max 150)

    → Tighten og:description to ≤150 characters

brookings.edu

Brookings - Quality. Independence. Impact.

The Brookings Institution is a nonprofit public policy organization based in Washington, DC. Our mission is to conduct in-depth research that leads to new ideas for solving problems facing society at the local, national and global level.

Preview quality · Slack A+ · 100/100
  • og:title — Brookings - Quality. Independence. Impact.
  • og:description — The Brookings Institution is a nonprofit public policy organization based in Washington, DC. Our mission is to conduc...
  • og:image — https://www.brookings.edu/wp-content/uploads/2023/06/brookings-share-default.jpg?quality=75

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback