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https://www.mcgill.ca

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
94
GRADE
A
FIX
1
REVIEW
1
PASS
4
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
4 PASS 1 REVIEW 1 FIX
D
Schema Markup Audit
Action
2 schema types detected
FIX

Rich result eligibility

WebSite Not eligible

Sitelinks search box

Missing: name

Detected schema types

CollegeOrUniversity json-ld
0/0 required
WebSite json-ld → Sitelinks search box
1/2 required · 1/1 recommended
Required fields (Google)
  • name — Add the site name Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Enables the in-SERP search box
Google's spec for this type

Your WebSite structured data is missing required fields for Google's Sitelinks search box. Without these, the page won't qualify for rich results.

Why this matters

Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.

Source: Google Search Central

B
Content Depth
546 words, Very Difficult
REVIEW
546 words, Very Difficult
Info::
Page has 546 words of content
Info::
Reading level: Very Difficult (grade 26)
546 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 26

Text-to-HTML Ratio

8% text 92% HTML

4 KB / 49 KB

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.mcgill.ca/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Canonical URL Configured
Page URL https://www.mcgill.ca Canonical https://www.mcgill.ca/ Match Self-referencing (correct) Target 200 ✓
A
Meta Tags
Title: 17 chars
PASS
Title: 17 chars
Info::
Page title is set
Got: McGill University
Warning::
Title is only 17 characters — consider expanding
Info::
Title and H1 are identical
Consider differentiating — the title is for search results, the H1 is for the page.
Title

"McGill University"

17 characters Too short
Title: McGill University
H1: McGill University
Match: Similar ✓
Robots: Indexable (no restrictions)

Consider differentiating — the title is for search results, the H1 is for the page.

Why this matters

Title and H1 match exactly — internally consistent but misses an opportunity to optimize each for its audience (Title for SERP CTR, H1 for on-page).

Learn more ▾

Title and H1 don't have to be identical — and often shouldn't be. The Title competes for SERP click-through (lead with keyword + value prop), while the H1 confirms to the visitor they're on the right page (more conversational is fine). Differentiating gains both surfaces.

Source: Google Search Central / on-page SEO

A+
Image SEO
4 images, 4 descriptive filenames
PASS
4 images, 4 descriptive filenames
Info::
All images have descriptive filenames
4 descriptive
0 hash-based
0 generic
4 total
All images have descriptive filenames and proper SEO attributes.

See Accessibility tab for detailed alt text quality analysis.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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