Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
D
49/100
Site name appears as
| Page title | RSF | |
| og:site_name | — | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
10/20twitter:image set; og:image missing
Meta completeness
14/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Missing brand name in: og:site_name, twitter:site, Organization.name
- Add og:image — LinkedIn, Slack, Facebook ignore twitter:image
- og:image missing
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
COpen GraphActionOpen Graph tags are partially configured — some improvements recommended.REVIEW
The og:image tag provides a preview image for social sharing.
No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.
Learn more ▾ ▴
Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.
Source: Open Graph Protocol
8 charsIdeal length is 25–60 characters for social sharing previews.
25–60 charsog:title very short — may render with awkward whitespace in social cards.
Source: Open Graph Protocol
345 charsDescriptions over 200 characters may be truncated in social sharing previews.
55–200 charsog:description borderline-too-long — social platforms truncate around ~200 chars.
Source: Open Graph Protocol
The og:url tag specifies the canonical URL for the shared content.
Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.
Learn more ▾ ▴
og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.
Source: Open Graph Protocol
The og:type tag helps social platforms categorize the content.
Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.
Learn more ▾ ▴
og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Preview
rsf.org
Homepage
Reporters sans frontières assure la promotion et la défense de la liberté d'informer et d'être informé partout dans le monde. L'organisation, basée à Paris, compte des bureaux à l'international (Berlin, Bruxelles, Genève, Madrid, Stockholm, Tripoli, Tunis, Vienne et Washington DC) et plus de 150 correspondants répartis sur les cinq continents.
Description will be truncated (355 chars / 200 max)
- twitter:card — summary
- twitter:title — Homepage
- twitter:description — Reporters sans frontières assure la promotion et la défense de la liberté d'informer et d'être informé partout dans l...
- twitter:image — https://rsf.org/sites/default/files/medias/image/2026/03/CP_GRAND_LAC.png
Description will be truncated on Twitter/X (355 chars, max 200)
→ Tighten the description to ≤200 characters
RSF.ORG
Homepage
Reporters sans frontières assure la promotion et la défense de la liberté d'informer et d'être informé partout dans le monde. L'organisation, basée à Paris, compte des bureaux à l'international (Berlin, Bruxelles, Genève, Madrid, Stockholm, Tripoli, Tunis, Vienne et Washington DC) et plus de 150 correspondants répartis sur les cinq continents.
Description will be truncated (355 chars / 155 max)
- og:title — Homepage
- og:description — Reporters sans frontières assure la promotion et la défense de la liberté d'informer et d'être informé partout dans l...
- og:image — Add og:image — preview card without an image looks broken
- og:type — Add og:type — Recommended — tells Facebook the content category
- og:url — Add og:url — Recommended — canonical URL for the share
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
Description will be truncated on Facebook (355 chars, max 155)
→ Tighten og:description to ≤155 characters
No preview image for Facebook
→ Add og:image (recommended 1200×630)
Homepage
rsf.org
Description will be truncated (355 chars / 150 max)
- og:title — Homepage
- og:description — Reporters sans frontières assure la promotion et la défense de la liberté d'informer et d'être informé partout dans l...
- og:image — Add og:image — preview card without an image looks broken
Description will be truncated on LinkedIn (355 chars, max 150)
→ Tighten og:description to ≤150 characters
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
rsf.org
Homepage
Reporters sans frontières assure la promotion et la défense de la liberté d'informer et d'être informé partout dans le monde. L'organisation, basée à Paris, compte des bureaux à l'international (Berlin, Bruxelles, Genève, Madrid, Stockholm, Tripoli, Tunis, Vienne et Washington DC) et plus de 150 correspondants répartis sur les cinq continents.
Description will be truncated (355 chars / 300 max)
- og:title — Homepage
- og:description — Reporters sans frontières assure la promotion et la défense de la liberté d'informer et d'être informé partout dans l...
- og:image — falling back from og:image
Long description may be shortened by Slack (355 chars, guideline ~300)
→ Consider tightening to ~300 chars for the cleanest unfurl
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ⚠ | |||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |
CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths