Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FLinksAction188 links checked, 175 healthy, 11 brokenFIX
Broken Links (11)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://aaos.org/education/courses/ | <a> | Not Found |
| 404 | https://aaos.org/publications/aaos-book-collection... | <a> | Not Found |
| 404 | http://registryapps.net/?__hstc=108380893.d4e1b43d... | <a> | Not Found |
| 404 | https://aaos.org/advocacy/advocacy-related-positio... | <a> | Not Found |
| 404 | https://aaos.org/about/brand/ | <a> | Not Found |
| ERR | https://www.orthoinfo.org/?__hstc=108380893.d4e1b4... | <a> | Get "https://www.orthoinfo.org/?__hstc=1... |
| 404 | https://aaos.org/education/courses/2603061/ | <a> | Not Found |
| 404 | https://aaos.org/globalassets/aaos-home/images/hom... | <img> | Not Found |
| 429 | https://apps.apple.com/us/app/aaos-membership-app/... | <a> | Too Many Requests |
| 404 | https://aaos.org/assets/client/dist/js/shared.bund... | <script> | Not Found |
| ERR | https://c.sharethis.mgr.consensu.org/portal.html | <iframe> | Get "https://c.sharethis.mgr.consensu.or... |
Redirects (2)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://www.arthrex.com/ | https://www.arthrex.com/ | <a> | 0 |
| https://learn.aaos.org/ | https://auth.aaos.org/as/authorize?scope... | <a> | 5 |
FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
F
26/100
Site name appears as
| Page title | American Academy of Orthopaedic Surgeons AAOS | |
| og:site_name | — | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
8/15single size only
Social share image
0/20Meta completeness
8/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Missing brand name in: og:site_name, twitter:site, Organization.name
- No social share image — shared links render as bare URLs
- Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
- og:image missing
- twitter:card missing
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
COpen GraphActionOpen Graph tags are partially configured — some improvements recommended.REVIEW
The og:image tag provides a preview image for social sharing.
No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.
Learn more ▾ ▴
Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.
Source: Open Graph Protocol
323 charsDescriptions over 200 characters may be truncated in social sharing previews.
55–200 charsog:description borderline-too-long — social platforms truncate around ~200 chars.
Source: Open Graph Protocol
The og:type tag helps social platforms categorize the content.
Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.
Learn more ▾ ▴
og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview
aaos.org
American Academy of Orthopaedic Surgeons AAOS
The American Academy of Orthopaedic Surgeons (AAOS) provides education programs for orthopaedic surgeons and allied health professionals, champions and advances the highest quality musculoskeletal care for patients, and is the authoritative source of information on bone and joint conditions, treatments and related issues.
Description will be truncated (323 chars / 200 max)
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — Add twitter:image — preview card without an image looks broken
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
Description will be truncated on Twitter/X (323 chars, max 200)
→ Tighten the description to ≤200 characters
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
AAOS.ORG
American Academy of Orthopaedic Surgeons AAOS
The American Academy of Orthopaedic Surgeons (AAOS) provides education programs for orthopaedic surgeons and allied health professionals, champions and advances the highest quality musculoskeletal care for patients, and is the authoritative source of information on bone and joint conditions, treatments and related issues.
Description will be truncated (323 chars / 155 max)
- og:title — American Academy of Orthopaedic Surgeons AAOS
- og:description — The American Academy of Orthopaedic Surgeons (AAOS) provides education programs for orthopaedic surgeons and allied h...
- og:image — Add og:image — preview card without an image looks broken
- og:type — Add og:type — Recommended — tells Facebook the content category
- og:url — https://www.aaos.org/
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
Description will be truncated on Facebook (323 chars, max 155)
→ Tighten og:description to ≤155 characters
No preview image for Facebook
→ Add og:image (recommended 1200×630)
American Academy of Orthopaedic Surgeons AAOS
aaos.org
Description will be truncated (323 chars / 150 max)
- og:title — American Academy of Orthopaedic Surgeons AAOS
- og:description — The American Academy of Orthopaedic Surgeons (AAOS) provides education programs for orthopaedic surgeons and allied h...
- og:image — Add og:image — preview card without an image looks broken
Description will be truncated on LinkedIn (323 chars, max 150)
→ Tighten og:description to ≤150 characters
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
aaos.org
American Academy of Orthopaedic Surgeons AAOS
The American Academy of Orthopaedic Surgeons (AAOS) provides education programs for orthopaedic surgeons and allied health professionals, champions and advances the highest quality musculoskeletal care for patients, and is the authoritative source of information on bone and joint conditions, treatments and related issues.
Description will be truncated (323 chars / 300 max)
- og:title — American Academy of Orthopaedic Surgeons AAOS
- og:description — The American Academy of Orthopaedic Surgeons (AAOS) provides education programs for orthopaedic surgeons and allied h...
- og:image — Add og:image — preview card without an image looks broken
Long description may be shortened by Slack (323 chars, guideline ~300)
→ Consider tightening to ~300 chars for the cleanest unfurl
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | — | — | — |
CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths