Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DOpen GraphActionOpen Graph tags need attention — social sharing previews may be incomplete.FIX
The og:description tag controls the description in social sharing previews.
No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.
Learn more ▾ ▴
Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.
Source: Open Graph Protocol
The og:image tag provides a preview image for social sharing.
No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.
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Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.
Source: Open Graph Protocol
The og:type tag helps social platforms categorize the content.
Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.
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og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.
Source: Open Graph Protocol
Preview
umanitoba.ca
University of Manitoba - Home
No description
- twitter:card — summary_large_image
- twitter:title — University of Manitoba - Home
- twitter:description — falling back from <meta name=description>
- twitter:image — https://umanitoba.ca/themes/custom/umanitoba/images/open-graph-meta-1200-630.jpg
UMANITOBA.CA
University of Manitoba - Home
No description
- og:title — University of Manitoba - Home
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
- og:type — Add og:type — Recommended — tells Facebook the content category
- og:url — https://umanitoba.ca/
- og:site_name — University of Manitoba
No preview image for Facebook
→ Add og:image (recommended 1200×630)
University of Manitoba - Home
umanitoba.ca
- og:title — University of Manitoba - Home
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
umanitoba.ca
University of Manitoba - Home
No description
- og:title — University of Manitoba - Home
- og:description — falling back from <meta name=description>
- og:image — falling back from og:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ⚠ | ⚠ | ⚠ | |
| og:image | ⚠ | |||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | ⚠ | — | — | — |
| twitter:image | — | — | — |
DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
D
43/100
Site name appears as
| Page title | University of Manitoba | |
| og:site_name | University of Manitoba | |
| twitter:site | @umanitoba | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
10/20twitter:image set; og:image missing
Meta completeness
8/20Organization schema
0/15Contact info discoverable
5/10tel link
Findings
- Brand name differs across channels — users see inconsistent identity
- Add og:image — LinkedIn, Slack, Facebook ignore twitter:image
- og:image missing
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BLinks146 links checked, 143 healthy, 3 brokenREVIEW
Broken Links (3)
| Status | URL | Found in | Error |
|---|---|---|---|
| ERR | https://umanitoba.ca/community/arts-culture | <a> | Get "https://umanitoba.ca/community/arts... |
| 429 | https://www.instagram.com/umanitoba/ | <a> | Too Many Requests |
| 999 | https://www.linkedin.com/school/umanitoba/ | <a> | HTTP 999 |
CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths