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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
92
GRADE
A
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

beehiiv.com

beehiiv — The newsletter platform built for growth

Create, grow, and monetize your newsletter with easy-to-use newsletter tools. Build email newsletters and websites without any coding.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — beehiiv — The newsletter platform built for growth
  • twitter:description — Create, grow, and monetize your newsletter with easy-to-use newsletter tools. Build email newsletters and websites wi...
  • twitter:image — https://media.beehiiv.com/www/og-image/og-beehiiv.png

BEEHIIV.COM

beehiiv — The newsletter platform built for growth

Create, grow, and monetize your newsletter with easy-to-use newsletter tools. Build email newsletters and websites without any coding.

Preview quality · Facebook D · 55/100
  • og:title — beehiiv — The newsletter platform built for growth
  • og:description — Create, grow, and monetize your newsletter with easy-to-use newsletter tools. Build email newsletters and websites wi...
  • og:image — https://media.beehiiv.com/www/og-image/og-beehiiv.png
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

beehiiv — The newsletter platform built for growth

beehiiv.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — beehiiv — The newsletter platform built for growth
  • og:description — Create, grow, and monetize your newsletter with easy-to-use newsletter tools. Build email newsletters and websites wi...
  • og:image — https://media.beehiiv.com/www/og-image/og-beehiiv.png

beehiiv.com

beehiiv — The newsletter platform built for growth

Create, grow, and monetize your newsletter with easy-to-use newsletter tools. Build email newsletters and websites without any coding.

Preview quality · Slack A+ · 100/100
  • og:title — beehiiv — The newsletter platform built for growth
  • og:description — Create, grow, and monetize your newsletter with easy-to-use newsletter tools. Build email newsletters and websites wi...
  • og:image — https://media.beehiiv.com/www/og-image/og-beehiiv.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 88/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

57/100

Site name appears as

Page titleThe newsletter platform built for growth
og:site_name
twitter:site@beehiiv
Organization.name

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Info::
Missing recommended property "url" for Organization
Adding "url" can improve how search engines display your content.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "url" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
2 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://www.beehiiv.com/#organization",
      "name": "beehiiv",
      "url": "https://www.beehiiv.com",
      "logo": "https://beehiiv-marketing-images.s3.amazonaws.com/Redesign2023/favicon.png",
      "description": "Access the best tools available in email, helping your newsletter scale and monetize like never before.",
      "foundingDate": "2021",
      "founder": {
        "@type": "Person",
        "name": "Tyler Denk",
        "jobTitle": "CEO",
        "sameAs": [
          "https://x.com/denk_tweets",
          "https://www.linkedin.com/in/tyler-denk/"
        ]
      },
      "sameAs": [
        "https://x.com/beehiiv",
        "https://www.linkedin.com/company/beehiiv",
        "https://www.youtube.com/@beehiiv",
        "https://www.instagram.com/beehiiv/",
        "https://www.tiktok.com/@beehiiv/"
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://www.beehiiv.com/#website",
      "name": "beehiiv",
      "url": "https://www.beehiiv.com",
      "description": "Access the best tools available in email, helping your newsletter scale and monetize like never before.",
      "publisher": {
        "@id": "https://www.beehiiv.com/#organization"
      },
      "potentialAction": {
        "@type": "SearchAction",
        "target": "https://www.beehiiv.com/blog/search?q={search_term_string}",
        "query-input": "required name=search_term_string"
      }
    }
  ]
}
Block 2 : FAQPage
3 properties Valid
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What makes us the best newsletter platform?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "beehiiv combines powerful newsletter features, a no-code website builder, advanced analytics, and the industry's largest native ad network in one platform. Its ease of use, combined with a full suite of growth and monetization features, makes it the best newsletter platform for creators and brands of any size."
      }
    },
    {
      "@type": "Question",
      "name": "Can I integrate my existing email list from another newsletter platform?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes, you can import subscribers from other platforms in just minutes. Check out our migration resources here."
      }
    },
    {
      "@type": "Question",
      "name": "Does beehiiv support selling digital products?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Absolutely. Our newsletter platform lets you monetize your content directly by selling digital products and paid subscriptions, without needing any additional tools or software."
      }
    },
    {
      "@type": "Question",
      "name": "Can I create a newsletter without prior design experience?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes. Our platform includes drag-and-drop templates and intuitive editing tools, making it one of the best publishing platforms for beginners and pros alike."
      }
    },
    {
      "@type": "Question",
      "name": "Can I send SMS messages from beehiiv?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "beehiiv is an email-focused publishing platform. You cannot send SMS natively, but you can connect to third-party services via our API or webhooks to send messages in response to events or triggers from your beehiiv account."
      }
    },
    {
      "@type": "Question",
      "name": "Is beehiiv suitable for small businesses?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Absolutely. Its user-friendly interface, drag-and-drop editor, and pre-built templates make it easy for small businesses to send professional email newsletters without writing a single line of code."
      }
    },
    {
      "@type": "Question",
      "name": "Can I track the performance of my newsletters?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Of course. beehiiv provides in-depth analytics to track performance and engagement for your newsletter and website, helping you grow your audience over time."
      }
    },
    {
      "@type": "Question",
      "name": "Can you try it for free first, then upgrade later?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes! The Launch plan offers a free entry point to the beehiiv ecosystem, providing the essential features you need to get started. As your subscriber list grows and you need more advanced growth and monetization features, you can upgrade to our Scale or Max plans."
      }
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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