Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
C
59/100
Site name appears as
| Page title | Penguin Random House | |
| og:site_name | — | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
14/20og:image set; twitter:image missing
Meta completeness
20/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Missing brand name in: og:site_name, twitter:site, Organization.name
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
A+Links158 links checked, 158 healthy, 0 brokenPASS
Redirects (14)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://www.penguin.co.uk/fiction/classi... | https://www.penguin.co.uk/fiction/classi... | <a> | 0 |
| https://www.penguin.co.uk/fiction/crime-... | https://www.penguin.co.uk/fiction/crime-... | <a> | 0 |
| https://www.penguin.co.uk/children/ | https://www.penguin.co.uk/children/ | <a> | 0 |
| https://www.penguin.co.uk/non-fiction/hi... | https://www.penguin.co.uk/non-fiction/hi... | <a> | 0 |
| https://www.penguin.co.uk/fiction/romanc... | https://www.penguin.co.uk/fiction/romanc... | <a> | 0 |
| https://www.penguin.co.uk/fiction/histor... | https://www.penguin.co.uk/fiction/histor... | <a> | 0 |
| https://www.penguin.co.uk/fiction/contem... | https://www.penguin.co.uk/fiction/contem... | <a> | 0 |
| https://www.penguin.co.uk/fiction/fantas... | https://www.penguin.co.uk/fiction/fantas... | <a> | 0 |
| https://www.penguin.co.uk/fiction/graphi... | https://www.penguin.co.uk/fiction/graphi... | <a> | 0 |
| https://www.penguin.co.uk/fiction/ | https://www.penguin.co.uk/fiction/ | <a> | 0 |
| https://www.penguin.co.uk/non-fiction/ | https://www.penguin.co.uk/non-fiction/ | <a> | 0 |
| https://www.penguin.co.uk/about/who-we-a... | https://www.penguin.co.uk/about/who-we-a... | <a> | 0 |
| https://penguin.co.uk/about/useful-links... | https://penguin.co.uk/about/useful-links... | <a> | 0 |
| https://penguin.co.uk/company/about-us | https://penguin.co.uk/company/about-us | <a> | 0 |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AOpen GraphOpen Graph tags are well configured for social sharing.PASS
8 charsIdeal length is 25–60 characters for social sharing previews.
25–60 charsog:title very short — may render with awkward whitespace in social cards.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Preview

penguin.co.uk
Homepage
Explore the world of Penguin Books. Lose yourself in a book, find your next read and hear from the authors you love.
- twitter:card — summary_large_image
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — falling back from og:image

PENGUIN.CO.UK
Homepage
Explore the world of Penguin Books. Lose yourself in a book, find your next read and hear from the authors you love.
- og:title — Homepage
- og:description — Explore the world of Penguin Books. Lose yourself in a book, find your next read and hear from the authors you love.
- og:image — https://wp.penguin.co.uk/wp-content/uploads/2022/05/Evergreen-90th-logo_RGB-734x630.png
- og:type — article
- og:url — https://www.penguin.co.uk
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
og:image is below recommended size (630×734)
→ Upload an image ≥1200×630 for the large preview card

Homepage
penguin.co.uk
- og:title — Homepage
- og:description — Explore the world of Penguin Books. Lose yourself in a book, find your next read and hear from the authors you love.
- og:image — https://wp.penguin.co.uk/wp-content/uploads/2022/05/Evergreen-90th-logo_RGB-734x630.png
penguin.co.uk
Homepage
Explore the world of Penguin Books. Lose yourself in a book, find your next read and hear from the authors you love.

- og:title — Homepage
- og:description — Explore the world of Penguin Books. Lose yourself in a book, find your next read and hear from the authors you love.
- og:image — https://wp.penguin.co.uk/wp-content/uploads/2022/05/Evergreen-90th-logo_RGB-734x630.png
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | ⚠ | — | — | — |
A+Structured Data1 JSON-LD block(s) found — structured data is well configured.PASS
JSON-LD Blocks
{
"@context": "https://schema.org",
"@type": "WebPage",
"primaryImageOfPage": {
"@type": "ImageObject",
"url": "https://wp.penguin.co.uk/wp-content/uploads/2022/05/Evergreen-90th-logo_RGB-734x630.png"
}
}