https://penguin.co.uk
SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.SCORE
85
GRADE
B
FIX
0
REVIEW
2
PASS
4
INFO
1
Cross-tab audit — SEO, performance, crawlability, mobile, structured data
Checks
74 PASS 2 REVIEW
CContent DepthAction800 words, DifficultREVIEW
Content Depth
Action800 words, Difficult
800 words, Difficult
Info::
Page has 800 words of content
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 17)
Good depth
Reading level
Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult
Grade 17
Text-to-HTML Ratio
1% text 99% HTML
4 KB / 474 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Why this matters
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
BImage SEO28 images, 2 descriptive filenamesREVIEW
Image SEO
28 images, 2 descriptive filenames
28 images, 2 descriptive filenames
Warning::
93% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Info::
2 image(s) missing alt text — see Accessibility tab
2 descriptive
0 hash-based
26 generic
28 total
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✗ | 2 |
Current: image Suggested: next.jpg | |||
| image | generic | ✗ | 2 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
See Accessibility tab for detailed alt text quality analysis.
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Why this matters
Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.
Source: Google Image SEO
A+Canonical URLProperly configuredPASS
Canonical URL
Properly configured
Properly configured
Info::
Canonical tag present
Got: https://www.penguin.co.uk
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://penguin.co.uk Canonical https://www.penguin.co.uk Match Self-referencing (correct) Target 200 ✓
AMeta TagsTitle: 20 charsPASS
Meta Tags
Title: 20 chars
Title: 20 chars
Info::
Page title is set
Got: Penguin Random House
Warning::
Title is only 20 characters — consider expanding
Title
"Penguin Random House"
20 characters Too short
Robots: Indexable (no restrictions)
A+Internal Links54 internal, 37 externalPASS
Internal Links
54 internal, 37 external
54 internal, 37 external
Info::
54 internal links (59%)
Info::
100% of links use descriptive anchor text
Info::
54 internal / 37 external links
Link Distribution
59% internal (54) 41% external (37)
Anchor Text Quality
91 Descriptive
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | /discover/newsletters/penguin | 2 |
| 2 | /about/useful-links/privacy-policy/ | 2 |
| 3 | /discover | 2 |
| 4 | /about/work-with-us/getting-published | 2 |
| 5 | /about/useful-links/accessibility | 1 |
| 6 | /books/460384/exit-strategy-by-child-lee-child-and-andrew/9781804993682 | 1 |
| 7 | /discover/childrens-articles/16-weird-and-wacky-facts-on-the-human-body | 1 |
| 8 | /about/publishing-houses | 1 |
| 9 | /about/useful-links/pay-gap-reports | 1 |
| 10 | /discover/articles/the-ultimate-book-club-reads-for-2020 | 1 |
Top External Domains
| Domain | Links |
|---|---|
| www.penguin.co.uk | 13 |
| shop.penguin.co.uk | 8 |
| www.facebook.com | 3 |
| www.youtube.com | 3 |
| www.instagram.com | 3 |
| twitter.com | 3 |
| uk.linkedin.com | 1 |
| www.penguinrandomhousecareers.co.uk | 1 |
| www.tiktok.com | 1 |
| wp.penguin.co.uk | 1 |
A+Schema Markup Audit1 schema types detectedPASS
Schema Markup Audit
1 schema types detected
Detected schema types
WebPage json-ld 0/0 required
Hreflang0 hreflang tagsINFO
Hreflang
0 hreflang tags
0 hreflang tags
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.