Skip to content
https://insider.com

Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.
SCORE
67
GRADE
D
FIX
4
REVIEW
3
PASS
6
INFO
0
Checks
13
6 PASS 3 REVIEW 4 FIX
D
Landmark Structure
Action
16 landmarks
FIX
16 landmarks
Critical::
No <main> landmark found
Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.
Info::
3 <nav> landmark(s) found
Warning::
3 of 3 <nav> elements are unlabeled
Multiple navigations need aria-label to distinguish them for screen readers.
Warning::
Skip navigation link is missing (WCAG 2.4.1)
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.
Page Structure — as a screen reader sees it
BANNER header NAV MAIN (missing!) ASIDE CONTENTINFO footer

Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.

Why this matters

Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.

Learn more

The <main> element marks the page's primary content area. Assistive tech offers a 'jump to main' shortcut — but only if <main> exists. Without it, every page navigation forces re-reading the header. Wrap your primary content in a single <main>.

Source: WAI-ARIA / WCAG 2.4.1

Multiple navigations need aria-label to distinguish them for screen readers.

Why this matters

Some <nav> elements lack aria-label — screen-reader users hear 'navigation' multiple times with no way to distinguish them.

Learn more

When a page has multiple <nav> regions (primary, footer, breadcrumb), each needs aria-label or aria-labelledby. AT users navigate by landmark; identical 'navigation' announcements force them to enter each one to discover purpose.

Source: WAI-ARIA Authoring Practices

Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.

Why this matters

Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.

Learn more

WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.

Source: WCAG 2.1 SC 2.4.1

D
Dark Mode Support
Action
Theme color only
FIX
Theme color only
Info::
Theme-color present but no dark variant
A theme-color is set but no dark-specific variant was found. The browser toolbar may not adapt for dark mode users.
Got: #fff
Info::
No dark mode signals detected
Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.
Info::
Detection limited to meta tags and inline styles
External CSS files may contain prefers-color-scheme rules not visible to this scan.
Dark ModePartial Dark Mode
color-scheme meta Not set Dark theme-color Not set CSS indicators Not detected

Detection limited to meta tags and inline styles.

D
Print Stylesheet
Action
No print styles
FIX
No print styles
Info::
No print-specific styles detected
When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.
Print Stylesheet No Print Styles
Print stylesheet Not found Inline @media print Not detected
F
Navigation UX
Action
No navigation patterns
FIX
No navigation patterns
Info::
3 navigation landmark(s) detected
Info::
No breadcrumbs, search, or skip link detected
These navigation aids help users orient themselves and find content efficiently, especially on large sites.
Breadcrumbs
Search
Skip Link
Labeled Navigation 3 <nav> element(s)
Back to Top
Hamburger Menu
Sticky Navigation Cannot reliably detect (CSS-based)
1 of 6 testable patterns navigation patterns detected. Limited navigation support. Consider adding breadcrumbs, search, and skip link.
C
404 Error Page
Action
HTTP 404, custom page
REVIEW
HTTP 404, custom page
Info::
Correct 404 status code returned
Got: HTTP 404
Info::
Custom styled 404 page
Info::
Homepage link present on 404 page
404 Page Quality Custom 404 Page
Status Code HTTP 404 Page Title Business Insider Custom Styling Navigation Homepage Link Search Form
B
Web Manifest
Valid manifest
REVIEW
Valid manifest
Info::
Name present: Business Insider
Info::
192x192 icon present
Info::
512x512 icon present
Info::
Display mode: standalone
PWA Install Criteria Not Installable
Name Business Insider 192×192 icon 512×512 icon Start URL Display Mode standalone
Name Business Insider Display Mode standalone Theme Color #002aff Background Color #002aff Icons 2 icon(s)
A+
Heading Hierarchy
78 headings
PASS
78 headings
Info::
Single H1 present
  • H1 Business Insider - Top Stories
  • H2 Top stories
  • H3 Why are young people getting colon cancer? A common weed killer may be linked, scientists say
  • H3 Meta employees are up in arms over a mandatory program to train AI on their mouse movements and keystrokes
  • H3 I'm the 83-year-old founder and chairman of a PE firm. Here's my daily routine that's reversing my biological age.
  • H3 The chip industry's most important company is cutting managers. This doc shows how.
  • H3 AI, sock puppets, and the richest Fed chair in history: 3 takeaways from Kevin Warsh's confirmation hearings
  • H3 Jeff Bezos' secretive AI startup is set to be valued at around $38 billion
  • H3 A new fault line is opening up at Google: The Claude haves and have-nots
  • H3 The 10 best memes we've seen about Tim Cook stepping down as Apple CEO
  • H3 PTO, parental leave, pensions: Even the most prized benefits are on the chopping block
  • H3 How FedEx, UPS, and DHL plan to pass tariff refunds along to customers
  • H3 A Texas developer got a $2 billion loan to build Oracle data centers in the 'burbs
  • H3 When states banned NDAs, startups hit the brakes on hiring women
  • H2 Featured
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H2 Most popular
  • H3 Business Insider tells the stories you want to know about the world of business, technology, and finance
  • H3 Business Insider tells the stories you want to know about the world of business, technology, and finance
  • H3 Business Insider tells the stories you want to know about the world of business, technology, and finance
  • H3 Business Insider tells the stories you want to know about the world of business, technology, and finance
  • H3 Business Insider tells the stories you want to know about the world of business, technology, and finance
  • H2 Great reads
  • H3 He burned out, moved to Thailand with his family, and found early retirement didn't suit him
  • H3 I'm a millennial who ditched my smartphone for a month. I made new friends and ended up keeping my flip phone.
  • H3 For 6 years, I worked as a ranger in state and national parks. I always saw visitors making the same 5 mistakes.
  • H3 Living abroad 20 years ago changed how we shop for food. Now, we eat better and waste less.
  • H3 I'm a recipe developer, mom, and Aldi devotee. There are 13 products I buy on every shopping trip.
  • H3 Outgoing Apple CEO Tim Cook's daily routine starts before 5 a.m., a time of the day he can 'control the most'
  • H3 Actor Jane Seymour, 75, says she avoids sleep anxiety by keeping one thing close to her bed
  • H3 With a family of 6, I have to keep an eye on our budget. Thrift shopping has helped me furnish our home and buy luxury clothes.
  • H2 Videos
  • H2 Tech
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H2 Markets
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H2 Discourse
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H2 Economy
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H2 Careers
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H2 Reviews
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H3 Business Insider tells the innovative stories you want to know
  • H2 Follow Following
A+
Alt Text Quality
All 74 images OK
PASS
All 74 images OK
Info::
1 image(s) with alt text over 125 characters
Info::
45 decorative image(s) correctly marked
Info::
28 image(s) with good alt text
74 images 28 good alt text 45 decorative
IssueCount
too long1 image(s)
A
Form Accessibility
1 of 2 controls have issues
PASS
1 of 2 controls have issues
Warning::
1 control(s) rely on placeholder only
Placeholder text disappears on focus and is not a reliable label.
Got: <input type="text">
Info::
1 control(s) properly labeled
2 controls
1 labeled
1 placeholder only
0 unlabeled
ControlTypeLabelMethod
#follow-topic-emailemailEnter your emailfor/id
inputtext(Search Business Insider)placeholder only

Placeholder text disappears on focus and is not a reliable label.

<input type="text">

Why this matters

Placeholder-only labels disappear when the user starts typing — they must remember what the field was for.

Learn more

Placeholders are NOT labels. They vanish on input, fail color contrast checks (most are gray), and don't satisfy WCAG SC 3.3.2. Always use a real <label> alongside (or aria-labelledby).

Source: WCAG 2.1 SC 3.3.2 / Nielsen Norman

A
Favicon & Branding
16 icon(s) detected
PASS
16 icon(s) detected
Info::
favicon.ico present at site root
Info::
HTML icon links detected
Info::
Apple touch icon present
Info::
SVG favicon detected — scales perfectly to any size
Info::
Multiple icon sizes detected
favicon.ico Present
PNG Icons Present
Apple Touch Present
SVG Favicon Present
Manifest Icons Present
Multiple Sizes Present
A+
Color Contrast (Screenshot)
20 text elements analyzed, 0 fail WCAG AA
PASS

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

20 pass
Show all checked elements (20)
ElementRatioRequiredFGBGResult
h1 Business Insider - T…8.94:13.0:1
#000000
#A9A9A9
Pass
h2 Top stories8.94:13.0:1
#000000
#A9A9A9
Pass
h2 Featured8.94:13.0:1
#000000
#A9A9A9
Pass
h2 Most popular8.94:13.0:1
#000000
#A9A9A9
Pass
h2 Great reads8.94:13.0:1
#000000
#A9A9A9
Pass
h2 Videos8.94:13.0:1
#000000
#A9A9A9
Pass
h2 Tech8.94:13.0:1
#000000
#A9A9A9
Pass
h2 Markets8.94:13.0:1
#000000
#A9A9A9
Pass
h2 Discourse8.94:13.0:1
#000000
#A9A9A9
Pass
h2 Economy8.94:13.0:1
#000000
#A9A9A9
Pass
h2 Careers8.94:13.0:1
#000000
#A9A9A9
Pass
h2 Reviews8.94:13.0:1
#000000
#A9A9A9
Pass
title Business Insider - L…8.63:14.5:1
#000000
#A6A6A6
Pass
a Subscribe8.63:14.5:1
#000000
#A6A6A6
Pass
a Newsletters8.63:14.5:1
#000000
#A6A6A6
Pass
a Business8.63:14.5:1
#000000
#A6A6A6
Pass
a Strategy8.94:14.5:1
#000000
#A9A9A9
Pass
a Economy8.94:14.5:1
#000000
#A9A9A9
Pass
a Finance8.94:14.5:1
#000000
#A9A9A9
Pass
a Retail8.94:14.5:1
#000000
#A9A9A9
Pass

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

A+
Lighthouse Accessibility Audits
Score 100/100 — 1 failing, 31 passed
PASS
100

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Your Briefing header.masthead > section.bottom-section > div.user-greeting > span.catch-me-up-quickly
Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-*]` attributes match their roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
Image elements have `[alt]` attributes
Form elements have associated labels
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
`button`, `link`, and `menuitem` elements have accessible names
ARIA attributes are used as specified for the element's role
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
`[aria-hidden="true"]` elements do not contain focusable descendents
Elements use only permitted ARIA attributes
Background and foreground colors have a sufficient contrast ratio
Document has a `<title>` element
`<frame>` or `<iframe>` elements have a title
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links are distinguishable without relying on color.
Links have a discernible name
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
No element has a `[tabindex]` value greater than 0
Touch targets have sufficient size and spacing.
Heading elements appear in a sequentially-descending order
Document has a main landmark.
Deprecated ARIA roles were not used
All heading elements contain content.
Identical links have the same purpose.
`[accesskey]` values are unique
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
Uses ARIA roles only on compatible elements
Image elements do not have `[alt]` attributes that are redundant text.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback