Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

2 PASS 3 REVIEW

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://www.businessinsider.com/public/assets/logos/og-image-logo-social.png?v=2023-11

og:title is long (69 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 69 chars Expected: 25–60 chars

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

URL: https://www.businessinsider.com/public/assets/logos/og-image-logo-social.png?v=2023-11

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 69 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

insider.com

Business Insider - Latest News in Tech, Markets, Economy & Innovation

Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovative stories you want to know.

Preview quality · Twitter/X D · 50/100

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — falling back from og:image

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

INSIDER.COM

Business Insider - Latest News in Tech, Markets, Economy & Innovation

Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovative stories you want to know.

Preview quality · Facebook A+ · 95/100

Title will be truncated (69 chars / 60 max)

og:title — Business Insider - Latest News in Tech, Markets, Economy & Innovation
og:description — Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovat...
og:image — https://www.businessinsider.com/public/assets/logos/og-image-logo-social.png?v=2023-11
og:type — website
og:url — https://www.businessinsider.com
og:site_name — Business Insider

Title will be truncated on Facebook (69 chars, max 60)
→ Shorten og:title to ≤60 characters

Business Insider - Latest News in Tech, Markets, Economy & Innovation

insider.com

Preview quality · LinkedIn A+ · 100/100

og:title — Business Insider - Latest News in Tech, Markets, Economy & Innovation
og:description — Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovat...
og:image — https://www.businessinsider.com/public/assets/logos/og-image-logo-social.png?v=2023-11

insider.com

Business Insider - Latest News in Tech, Markets, Economy & Innovation

Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovative stories you want to know.

Preview quality · Slack A+ · 100/100

og:title — Business Insider - Latest News in Tech, Markets, Economy & Innovation
og:description — Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovat...
og:image — https://www.businessinsider.com/public/assets/logos/og-image-logo-social.png?v=2023-11

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 86/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

Structured Data

2 JSON-LD block(s) found — some improvements recommended.

REVIEW

2 JSON-LD block(s) found — some improvements recommended.

Missing or invalid @context in block #2

The @context should be "https://schema.org" for search engines to recognize the data.

Got: https://schema.org/ Expected: https://schema.org

Custom type "CollectionPage" — unable to validate specific properties

2 JSON-LD blocks found

URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org

Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

JSON-LD Blocks

Block 1 : CollectionPage

8 properties Valid

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  "@type": "CollectionPage",
  "url": "https://www.businessinsider.com",
  "description": "Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovative stories you want to know.",
  "name": "Business Insider - Latest News in Tech, Markets, Economy & Innovation",
  "image": "https://www.businessinsider.com/public/assets/logos/structured-data.png",
  "mainEntity": {
    "@context": "http://schema.org",
    "@type": "ItemList",
    "itemListElement": [
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        "@type": "ListItem",
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        "position": 1
      },
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        "@type": "ListItem",
        "url": "https://www.businessinsider.com/meta-new-ai-tool-tracks-staff-activity-sparks-concern-2026-4",
        "position": 2
      },
      {
        "@context": "http://schema.org",
        "@type": "ListItem",
        "url": "https://www.businessinsider.com/day-in-the-life-robert-rosenkranz-delphi-capital-power-hours-2026-4",
        "position": 3
      },
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        "@type": "ListItem",
        "url": "https://www.businessinsider.com/asml-manager-cuts-layoffs-leaked-doc-chips-2026-4",
        "position": 4
      },
      {
        "@context": "http://schema.org",
        "@type": "ListItem",
        "url": "https://www.businessinsider.com/deloitte-zoom-are-shrinking-popular-benefits-will-others-follow-2026-4",
        "position": 5
      },
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        "@type": "ListItem",
        "url": "https://www.businessinsider.com/how-fedex-ups-dhl-plan-to-refund-customers-for-tariffs-2026-4",
        "position": 6
      },
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        "url": "https://www.businessinsider.com/databank-financing-dallas-data-center-inference-2026-4",
        "position": 7
      },
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        "position": 8
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        "position": 9
      },
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        "position": 10
      },
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        "position": 11
      },
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        "position": 12
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        "position": 13
      },
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        "@type": "ListItem",
        "url": "https://www.businessinsider.com/tim-cook-daily-routine-schedule-apple-ceo",
        "position": 14
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        "position": 15
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        "position": 16
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        "position": 17
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        "position": 18
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        "position": 19
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        "position": 20
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        "position": 21
      },
      {
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        "@type": "ListItem",
        "url": "https://www.businessinsider.com/guides/streaming/where-to-watch-76ers-vs-celtics-g2-nba-playoffs-2026",
        "position": 22
      },
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        "position": 23
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        "position": 24
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        "url": "https://www.businessinsider.com/guides/deals/best-athleta-coupon-codes",
        "position": 25
      },
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        "position": 26
      },
      {
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        "url": "https://www.businessinsider.com/tim-cook-apple-ceo-iphone-thank-you-2026-4",
        "position": 27
      },
      {
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        "position": 28
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        "position": 29
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        "position": 30
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        "position": 31
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        "position": 32
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        "position": 33
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        "position": 35
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        "position": 36
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        "position": 38
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        "position": 43
      },
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      },
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      },
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        "position": 46
      },
      {
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        "@type": "ListItem",
        "url": "https://www.businessinsider.com/college-athlete-gave-up-athletic-scholarship-right-choice-2026-4",
        "position": 47
      },
      {
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        "@type": "ListItem",
        "url": "https://www.businessinsider.com/guides/style/inez-review",
        "position": 48
      },
      {
        "@context": "http://schema.org",
        "@type": "ListItem",
        "url": "https://www.businessinsider.com/places-in-united-states-everyone-should-see-from-frequent-traveler",
        "position": 49
      },
      {
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        "@type": "ListItem",
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        "position": 50
      },
      {
        "@context": "http://schema.org",
        "@type": "ListItem",
        "url": "https://www.businessinsider.com/apple-new-ceo-tim-cook-john-ternus-aapl-stock-ai-2026-4",
        "position": 51
      },
      {
        "@context": "http://schema.org",
        "@type": "ListItem",
        "url": "https://www.businessinsider.com/daily-routine-healthy-aging-yoga-running-habits-2026-4",
        "position": 52
      },
      {
        "@context": "http://schema.org",
        "@type": "ListItem",
        "url": "https://www.businessinsider.com/companies-hoarding-unused-ai-compute-cast-ai-report-kubernetes-2026-4",
        "position": 53
      },
      {
        "@context": "http://schema.org",
        "@type": "ListItem",
        "url": "https://www.businessinsider.com/ai-boom-exhausting-energizing-tech-workers-ex-meta-vp-says-2026-4",
        "position": 54
      },
      {
        "@context": "http://schema.org",
        "@type": "ListItem",
        "url": "https://www.businessinsider.com/us-air-force-a-10s-new-life-heavy-use-iran-2026-4",
        "position": 55
      },
      {
        "@context": "http://schema.org",
        "@type": "ListItem",
        "url": "https://www.businessinsider.com/trump-praises-tim-cook-apple-references-viral-name-slip-up-2026-4",
        "position": 56
      },
      {
        "@context": "http://schema.org",
        "@type": "ListItem",
        "url": "https://www.businessinsider.com/smart-people-comments-tim-cook-legacy-apple-2026-4",
        "position": 57
      },
      {
        "@context": "http://schema.org",
        "@type": "ListItem",
        "url": "https://www.businessinsider.com/apple-new-ceo-pick-ai-wars-cook-ternus-2026-4",
        "position": 58
      },
      {
        "@context": "http://schema.org",
        "@type": "ListItem",
        "url": "https://www.businessinsider.com/tim-cook-steve-jobs-apple-ceo-succession-lessons-values-china-2026-4",
        "position": 59
      },
      {
        "@context": "http://schema.org",
        "@type": "ListItem",
        "url": "https://www.businessinsider.com/lovable-security-access-vibe-coding-projects-risk-2026-4",
        "position": 60
      },
      {
        "@context": "http://schema.org",
        "@type": "ListItem",
        "url": "https://www.businessinsider.com/bond-social-app-launches-seed-connecting-friends-memories-ai-2026-4",
        "position": 61
      },
      {
        "@context": "http://schema.org",
        "@type": "ListItem",
        "url": "https://www.businessinsider.com/low-stock-market-breadth-earnings-revisions-tech-equity-outlook-sp500-2026-4",
        "position": 62
      },
      {
        "@context": "http://schema.org",
        "@type": "ListItem",
        "url": "https://www.businessinsider.com/leadership-lessons-from-apple-ceo-tim-cook-2026-4",
        "position": 63
      },
      {
        "@context": "http://schema.org",
        "@type": "ListItem",
        "url": "https://www.businessinsider.com/stock-market-outlook-sp500-rally-technical-analysis-signals-2026-4",
        "position": 64
      },
      {
        "@context": "http://schema.org",
        "@type": "ListItem",
        "url": "https://www.businessinsider.com/apple-products-that-define-ceo-tim-cook-era-2026-4",
        "position": 65
      },
      {
        "@context": "http://schema.org",
        "@type": "ListItem",
        "url": "https://www.businessinsider.com/bank-of-america-exec-shares-lessons-learned-from-missing-promotion-2026-4",
        "position": 66
      }
    ],
    "numberOfItems": 66
  },
  "publisher": {
    "@context": "http://schema.org",
    "@type": "NewsMediaOrganization",
    "name": "Business Insider",
    "url": "www.businessinsider.com",
    "founder": {
      "@type": "Person",
      "name": "Henry Blodget"
    },
    "foundingDate": "2007",
    "ethicsPolicy": "https://www.businessinsider.com/code-of-ethics",
    "masthead": "https://www.businessinsider.com/masthead",
    "contactPoint": "https://www.businessinsider.com/contact",
    "award": "https://www.businessinsider.com/awards",
    "sameAs": [
      "https://www.instagram.com/businessinsider",
      "https://www.x.com/businessinsider",
      "https://www.facebook.com/businessinsider",
      "https://www.linkedin.com/company/businessinsider",
      "https://www.youtube.com/@BusinessInsider",
      "https://en.wikipedia.org/wiki/Business_Insider",
      "https://www.wikidata.org/wiki/Q286707"
    ],
    "alternateName": [
      "BI",
      "Insider",
      "Insider Inc."
    ],
    "logo": {
      "@type": "ImageObject",
      "url": "https://www.businessinsider.com/public/assets/logos/structured-data.png"
    },
    "brand": {
      "@type": "Brand",
      "name": "Business Insider",
      "logo": "https://www.businessinsider.com/public/assets/logos/structured-data.png"
    },
    "parentOrganization": {
      "@type": "Organization",
      "name": "Axel Springer"
    },
    "subOrganization": {
      "@type": "NewsMediaOrganization",
      "name": "Markets Insider",
      "url": "https://markets.businessinsider.com",
      "logo": {
        "@type": "ImageObject",
        "url": "https://markets.businessinsider.com/Content/dist/images/markets-insider-logo.svg",
        "width": 93,
        "height": 30
      }
    }
  }
}

Block 2 : WebSite

6 properties Valid

Missing or invalid @context

{
  "@context": "https://schema.org/",
  "@type": "WebSite",
  "url": "https://www.businessinsider.com",
  "name": "Business Insider - Latest News in Tech, Markets, Economy & Innovation",
  "description": "Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovative stories you want to know.",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.businessinsider.com/answers#{search_term_string}",
    "query-input": "required name=search_term_string"
  }
}

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

58/100

Site name appears as

Page title	Business Insider
og:site_name	Business Insider
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Missing brand name in: twitter:site, Organization.name
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
twitter:card missing
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Links

200 links checked, 200 healthy, 0 broken

PASS

200 links checked, 200 healthy, 0 broken

200 of 200 links are healthy

200 total 200 healthy

200 https://feeds.businessinsider.com/custom/all <link>

200 https://www.businessinsider.com/ <link>

200 https://insider.com/public/assets/BI/US/favicons/apple-touch... <link>

200 https://insider.com/public/assets/BI/US/favicons/favicon-32x... <link>

200 https://insider.com/public/assets/BI/US/favicons/favicon-16x... <link>

200 https://insider.com/public/assets/BI/US/favicons/site.webman... <link>

200 https://insider.com/public/assets/BI/US/favicons/safari-pinn... <link>

200 https://insider.com/public/assets/BI/US/favicons/favicon.ico... <link>

200 https://insider.com/public/assets/BI/US/favicons/favicon.svg... <link>

200 https://cdn.privacy-mgmt.com/unified/wrapperMessagingWithout... <script>

200 https://cdn.speedcurve.com/js/lux.js?id=38383524 <script>

200 https://insider.com/styles/fonts-async.87dc6399b035527336ce.... <link>

200 https://insider.com/styles/v1-landing-page.799867cae5d8b3a48... <link>

200 https://cdn.privacy-mgmt.com/unified/4.40.1/gdpr-tcf.27718c8... <script>

200 https://insider.com/scripts/vendors.af1dfc21612fcc860b25.js <script>

200 https://insider.com/scripts/main.8c8b98ae40820e3e27f0.js <script>

200 https://insider.com/chunks/scripts/44304.5a2894a71a083d16ba4... <script>

200 https://insider.com/chunks/scripts/subscription.39ecc1449924... <script>

200 https://insider.com/ <a>

200 https://www.businessinsider.com/subscription <a>

200 https://www.businessinsider.com/subscription/newsletter <a>

200 https://insider.com/business <a>

200 https://insider.com/strategy <a>

200 https://insider.com/economy <a>

200 https://insider.com/finance <a>

200 https://insider.com/retail <a>

200 https://insider.com/advertising <a>

200 https://insider.com/careers <a>

200 https://insider.com/law <a>

200 https://insider.com/media <a>

200 https://insider.com/real-estate <a>

200 https://insider.com/smallbusiness <a>

200 https://insider.com/sc/introducing-the-better-work-project-h... <a>

200 https://insider.com/personal-finance <a>

200 https://insider.com/tech <a>

200 https://insider.com/science <a>

200 https://insider.com/artificial-intelligence <a>

200 https://insider.com/enterprise <a>

200 https://insider.com/transportation <a>

200 https://insider.com/startups <a>

200 https://insider.com/innovation <a>

200 https://markets.businessinsider.com/ <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.