Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
5High impact, low effort — start here.
Strategic
0High impact, requires investment.
Nothing in this quadrant — good news.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Cookie 'euid' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
Page weighs 23.1 MB (13.4 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
1 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$150 investment → $11,017/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
6 barrier(s) likely increasing bounce by ~29%.
- Page takes 24.5s to loadUsers abandon at ~3s — you're 22.0s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 4.1sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 35 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- No <nav> landmark foundADA Title III: USD 25,000 – USD 150,000
- 2 image(s) missing alt attributeADA Title III: USD 25,000 – USD 150,000
Bounce-Rate Cost
$11,013 /mo
+29.0pp bounce · ~2,898 lost visitors/mo
CPC: USD 3.80
Bandwidth Waste
$3.38 /mo
42234.7 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~4.2 MB per page loadSaves $3.38/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
8.79 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
24.51 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
4.10 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.053
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
15.39 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
42.72 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.65 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
4.69 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
515 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.009
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.18 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
9.26 s
Categories
8Performance
Page weighs 23.1 MB (13.4 MB transferred)
Security
Cookie 'euid' is missing the Secure flag
Accessibility
1 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Bootstrap sites score 89+ on Performance; you're at 65 — closing this gap is the highest-leverage improvement.
Technology stack
Contentstack, on Emotion, hosted on Next.js, with Fastly CDN
Stack Architecture
Demandbase 11.1.7
DoubleClick Floodlight 
Elastic APM 
Facebook Pixel 2.9.291
FullStory 
Google Analytics 
Google Tag Manager 
Marketo 164
Microsoft Advertising 
Microsoft Clarity 
Naver Analytics 
Optimizely 
Quora Pixel 
Twitter Ads 
theTradeDesk 
Contentstack 
Bootstrap 
Elasticsearch Facebook SDK 
Google Code Prettify 
Google Font API 
Open Graph 
Priority Hints 
React 
SWC 
Swiper 
Tailwind CSS 
TechTarget 
Underscore.js 4.17.21
Varnish 
Webpack 
core-js 3.47.0
iubenda 
parcel 
Emotion 
Fastly 
Nginx 
Next.js 14.2.35All Detected Technologies (38)
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Next.js is a React framework for developing single page Javascript applications.
Emotion is a library designed for writing CSS styles with JavaScript.
Contentstack is a headless CMS software designed to help businesses deliver personalised content experiences to audiences via multiple channels.
Elasticsearch is a search engine based on the Lucene library. It provides a distributed, multitenant-capable full-text search engine with an HTTP web interface and schema-free JSON documents.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
React is an open-source JavaScript library for building user interfaces or UI components.
SWC is an extensible Rust-based platform for the next generation of fast developer tools.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
TechTarget is a resource providing technology professionals and buyers with the technical information required to perform in their roles.
Underscore.js is a JavaScript library which provides utility functions for common programming tasks. It is comparable to features provided by Prototype.js and the Ruby language, but opts for a functional programming design instead of extending object prototypes.
Varnish is a reverse caching proxy.
Webpack is an open-source JavaScript module bundler.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
iubenda is a compliance software used by businesses for their websites and apps.
Parcel is an open-source web application bundler known for its zero-config approach, simplifying the process of building and bundling web projects.
Demandbase is a targeting and personalization platform for business-to-business companies.
Elastic APM offers free and open application performance monitoring.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
FullStory is a web-based digital intelligence system that helps optimize the client experience.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
Naver Analytics is a Korean based analytics service.
Optimizely is an experimentation platform that helps developers build and run A/B tests on websites.
Quora Pixel is a tool that is placed in your website code to track traffic and conversions.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Observations (2)
No build tool detected
A framework (Bootstrap) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
38 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
1 sprints · 2h total → projected B (82)
Sprint 1: Quick Wins
+11Highest ROI — low effort, high impact
- · Page weighs 23.1 MB (13.4 MB transferred)
- · Cookie 'euid' is missing the Secure flag
- · HSTS header is missing
- · 1 button(s) with no accessible text
- · 1 link(s) with no accessible text