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https://www.elastic.co

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
91
GRADE
A
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
C
Content Depth
Action
715 words, Very Difficult
REVIEW
715 words, Very Difficult
Info::
Page has 715 words of content
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 14)
715 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 14

Text-to-HTML Ratio

1% text 99% HTML

5 KB / 625 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.elastic.co/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target reachable (self-referencing)
Canonical URL Problem
Page URL https://www.elastic.co Canonical https://www.elastic.co/ Match Self-referencing (correct)
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: Elastic — The Search AI Company | Elastic
Info::
Title length (43 chars) is optimal
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Elastic — The Search AI Company | Elastic"

43 characters Optimal ✓
Title: Elastic — The Search AI Company | Elastic
H1: Better retrieval. Better answers.
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A+
Image SEO
30 images, 27 descriptive filenames
PASS
30 images, 27 descriptive filenames
Info::
3 image(s) have hash/generic filenames
Info::
3 image(s) missing alt text — see Accessibility tab
27 descriptive
1 hash-based
2 generic
30 total
FilenameQualityAltIssues
464526.gifgeneric✓1
0generic✓1
Current: 0
Suggested: action.jpg
adsctdescriptive✗1
adsctdescriptive✗1
b6b065aa-510b-4354-9c41-a57717e0c2e6hash✗1

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
3 schema types detected
PASS

Rich result eligibility

VideoObject Eligible

Video rich results

VideoObject Eligible

Video rich results

VideoObject Eligible

Video rich results

Detected schema types

VideoObject json-ld → Video rich results
4/4 required · 3/3 recommended
Required fields (Google)
  • name — Required — used as the carousel title
  • description — Required for any video rich result
  • thumbnailUrl — Required for the video thumbnail
  • uploadDate — Required for date display
Recommended fields
  • contentUrl — Lets Google index the actual video bytes
  • duration — Shows duration in the carousel
  • embedUrl — Enables in-SERP playback
Google's spec for this type
VideoObject json-ld → Video rich results
4/4 required · 3/3 recommended
Required fields (Google)
  • name — Required — used as the carousel title
  • description — Required for any video rich result
  • thumbnailUrl — Required for the video thumbnail
  • uploadDate — Required for date display
Recommended fields
  • contentUrl — Lets Google index the actual video bytes
  • duration — Shows duration in the carousel
  • embedUrl — Enables in-SERP playback
Google's spec for this type
VideoObject json-ld → Video rich results
4/4 required · 3/3 recommended
Required fields (Google)
  • name — Required — used as the carousel title
  • description — Required for any video rich result
  • thumbnailUrl — Required for the video thumbnail
  • uploadDate — Required for date display
Recommended fields
  • contentUrl — Lets Google index the actual video bytes
  • duration — Shows duration in the carousel
  • embedUrl — Enables in-SERP playback
Google's spec for this type
Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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