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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
67
GRADE
D
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
F
Structured Data
Action
4 JSON-LD block(s) found — issues found that may affect search visibility.
FIX
4 JSON-LD block(s) found — issues found that may affect search visibility.
Warning::
Missing @type in block #1
Search engines need @type to understand the structured data.
Warning::
Missing or invalid @context in block #2
The @context should be "https://schema.org" for search engines to recognize the data.
Got: http://schema.org/ Expected: https://schema.org
Warning::
Missing or invalid @context in block #3
The @context should be "https://schema.org" for search engines to recognize the data.
Got: http://schema.org/ Expected: https://schema.org
Warning::
Missing or invalid @context in block #4
The @context should be "https://schema.org" for search engines to recognize the data.
Got: http://schema.org/ Expected: https://schema.org
Info::
3 blocks of custom type "VideoObject" — unable to validate specific properties
Info::
4 JSON-LD blocks found

Search engines need @type to understand the structured data.

Why this matters

JSON-LD without @type is invalid — Google can't determine which schema to validate against.

Learn more ▾

Every JSON-LD block must declare @type (Article, Product, Organization, etc.). Without it, the block is structurally valid JSON but not valid schema.org. Add @type matching the content (e.g., '@type': 'Article' for blog posts).

Source: schema.org / Google Search Central

URL: http://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

URL: http://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

URL: http://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

JSON-LD Blocks

Block 1
4 properties Valid
{
  "@context": "http://schema.org",
  "type": "WebPage",
  "headline": "Homepage Redesign 2023",
  "url": "/"
}
Block 2 : VideoObject
14 properties Valid
Missing or invalid @context
{
  "keywords": "",
  "thumbnailUrl": "https://play.vidyard.com/yfwWKuSNLrAQJ7RaQps4tc.jpg",
  "contentUrl": "https://cdn.vidyard.com/videos/5CSbT3DDs59Owv3YFFdLTA/full_hd.mp4?CW4cIGzLs-FL8WS9xlBYuYenf0q8At18brlNaLLmtf9C6OZCTrA6uGDegsRIWmBbfYEAkTnW82oQSSymCln7N6wSggOqmdhivzWbja14HMT_1ys",
  "@context": "http://schema.org/",
  "@type": "VideoObject",
  "id": "yfwWKuSNLrAQJ7RaQps4tc",
  "description": "No description",
  "name": "Search_Web_GIF_02",
  "transcript": "",
  "uploadDate": "2024-03-30T19:15:31.000Z",
  "duration": "T0M21S",
  "embedUrl": "https://play.vidyard.com/yfwWKuSNLrAQJ7RaQps4tc",
  "height": 540,
  "width": 641
}
Block 3 : VideoObject
14 properties Valid
Missing or invalid @context
{
  "keywords": "",
  "thumbnailUrl": "https://play.vidyard.com/m8D7dHwo55A7mjD5E5E3To.jpg",
  "contentUrl": "https://cdn.vidyard.com/videos/hvF_bosHeLNucFhhZYhqhA/hd.mp4?lCRAWLIVZ95K3DBj1bAiYuplnIr3HZVeGmS4RRC9poMkT_28QpnRmf_faDWzRxvEOHSQ__4JaJVaf28UyI6xxmta2YCH1rqN6YThpOlE",
  "@context": "http://schema.org/",
  "@type": "VideoObject",
  "id": "m8D7dHwo55A7mjD5E5E3To",
  "description": "No description",
  "name": "video-home-security_Cropped",
  "transcript": "",
  "uploadDate": "2023-08-16T18:24:44.000Z",
  "duration": "T0M22S",
  "embedUrl": "https://play.vidyard.com/m8D7dHwo55A7mjD5E5E3To",
  "height": 540,
  "width": 641
}
Block 4 : VideoObject
14 properties Valid
Missing or invalid @context
{
  "keywords": "",
  "thumbnailUrl": "https://play.vidyard.com/QcGv8o83bUf4xQWAFNVaTy.jpg",
  "contentUrl": "https://cdn.vidyard.com/videos/3eqj84w3eMfQ_l-Pp0hcVQ/hd.mp4?-ZRkQvy7kUVavrNgvoZr8M1dniVBrUJbFt5iGBXFNvnDciJwHtT9-0pzhtq0hPkHK3Mn2qmyOC5uil4P7dYyC8JTGQVe8xMeVTpeeIeT",
  "@context": "http://schema.org/",
  "@type": "VideoObject",
  "id": "QcGv8o83bUf4xQWAFNVaTy",
  "description": "No description",
  "name": "video-home-observability_Cropped",
  "transcript": "",
  "uploadDate": "2023-08-16T18:24:45.000Z",
  "duration": "T0M33S",
  "embedUrl": "https://play.vidyard.com/QcGv8o83bUf4xQWAFNVaTy",
  "height": 540,
  "width": 641
}
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titleThe Search AI Company | Elastic
og:site_nameElastic
twitter:site@elastic
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://static-www.elastic.co/v3/assets/bltefdd0b53724fa2ce/blt96190c29d4696f9b/6887c80d865be560a05ab25d/elastic_open_graph_bold.png
Info::
og:description is long (203 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 203 chars Expected: 55–200 chars
URL: https://static-www.elastic.co/v3/assets/bltefdd0b53724fa2ce/blt96190c29d4696f9b/6887c80d865be560a05ab25d/elastic_open_graph_bold.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 203 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

www.elastic.co

Elastic — The Search AI Company

Power insights and outcomes with The Elasticsearch Platform. See into your data and find answers that matter with enterprise solutions designed to help you accelerate time to insight. Try Elastic toda...

WWW.ELASTIC.CO

Elastic — The Search AI Company

Power insights and outcomes with The Elasticsearch Platform. See into your data and find answers that matter with enterprise solutions designed to help you accelerate time to insight. Try Elastic toda...

Elastic — The Search AI Company

www.elastic.co

www.elastic.co

Elastic — The Search AI Company

Power insights and outcomes with The Elasticsearch Platform. See into your data and find answers that matter with enterprise solutions designed to help you accelerate time to insight. Try Elastic toda...

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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