Skip to content
https://cjr.org

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
91
GRADE
A
FIX
0
REVIEW
0
PASS
6
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
6 PASS
A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.cjr.org/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://cjr.org Canonical https://www.cjr.org/ Match Self-referencing (correct) Target 200 ✓
A
Meta Tags
Title: 26 chars
PASS
Title: 26 chars
Info::
Page title is set
Got: Columbia Journalism Review
Warning::
Title is only 26 characters — consider expanding
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Columbia Journalism Review"

26 characters Too short
Title: Columbia Journalism Review
H1: The Post Tries to Regroup
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A
Content Depth
3404 words, Difficult
PASS
3404 words, Difficult
Info::
Page has 3404 words — good depth for search engines
Info::
Text-to-HTML ratio is 5%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 13)
3404 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 13

Text-to-HTML Ratio

5% text 95% HTML

21 KB / 422 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
224 images, 224 descriptive filenames
PASS
224 images, 224 descriptive filenames
Info::
All images have descriptive filenames
Info::
34 image(s) missing alt text — see Accessibility tab
224 descriptive
0 hash-based
0 generic
224 total
FilenameQualityAltIssues
Wapo-rehires2.jpgdescriptive1
Madowo-CNN-420x325.jpgdescriptive1
server-farms-420x325.jpgdescriptive1
final-arrow-left-web-home-2.pngdescriptive1
final-arrow-web-home-2.pngdescriptive1
final-arrow-left-web-home-2.pngdescriptive1
final-arrow-web-home-2.pngdescriptive1
final-arrow-left-web-home-2.pngdescriptive1
final-arrow-web-home-2.pngdescriptive1
final-arrow-left-web-home-2.pngdescriptive1
final-arrow-web-home-2.pngdescriptive1
final-arrow-left-web-home-2.pngdescriptive1
final-arrow-web-home-2.pngdescriptive1
final-arrow-left-web-home-2.pngdescriptive1
final-arrow-web-home-2.pngdescriptive1
final-arrow-left-web-home-2.pngdescriptive1
final-arrow-web-home-2.pngdescriptive1
final-arrow-left-web-home-2.pngdescriptive1
CI_350x467.jpgdescriptive1
cover_350x476.jpgdescriptive1
news-2050-cover-350.jpgdescriptive1
PSAi-thumbnail.jpgdescriptive1
election-2024-cover-700-D.jpgdescriptive1
business-model-700.jpgdescriptive1
authoritarian-cover-350.jpgdescriptive1
abortion-2022-magazine-cover.jpgdescriptive1
cjr-summer-2022-mag-cover-350-2.jpgdescriptive1
CJR-60th-350-home.jpgdescriptive1
CI_350x467.jpgdescriptive1
cover_350x476.jpgdescriptive1
news-2050-cover-350.jpgdescriptive1
PSAi-thumbnail.jpgdescriptive1
final-arrow-web-home-2.pngdescriptive1
cjr-logo-horizontal-footer-1100.pngdescriptive1

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Missing schema opportunities

  • easy

    Article

    Page reads as an article (long body + headline) — add Article schema

    Eligible for top-stories carousel and Discover

  • easy

    FAQPage

    Page has Q&A-style content (questions in headings) that could be marked up as FAQPage

    FAQ rich results take 2-3× more SERP real estate

  • moderate

    Review

    Page has review markup or testimonials that could be marked up

    Enables star-rating snippets in search

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback