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https://fortune.com

Performance

· 17 checks — Lighthouse + waterfall + sustainability rolled into one auditable list.
SCORE
72
GRADE
C
FIX
4
REVIEW
3
PASS
8
INFO
2

Performance-focused optimization plan with CWV assessment, top offenders, and time estimates

Mobile Desktop
29
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
88
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
77
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

5.53 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

13.62 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

3.85 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

6.76 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

24.81 s

Page Load Progression

404 ms
809 ms
1.2 s
1.6 s
2.0 s
2.4 s
2.8 s
3.2 s
Checks
17
8 PASS 3 REVIEW 4 FIX
F
Page Weight Budget
Action
3.8 MB transferred, 136 requests
FIX
3.8 MB transferred, 136 requests
Warning::
Page weighs 12.6 MB (3.8 MB transferred)
Warning::
JavaScript is 2.0 MB — consider code splitting or lazy loading
Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
Got: 2.0 MB
Info::
Fonts are 259 KB — consider subsetting or using system fonts
Subset fonts to include only used characters, or switch to system font stacks.
Got: 259 KB
Warning::
136 HTTP requests — consider bundling or reducing
Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.
Info::
Estimated 0.80 g CO2 per page load
3.8 MB / 2.4 MB budget
3.8 MB transferred
136 requests
0.80 g CO2 per page load
JavaScript 2.0 MiB 53%
Images 1021.1 KiB 26%
Other 403.5 KiB 10%
Fonts 259.0 KiB 7%
HTML 75.0 KiB 2%
CSS 59.0 KiB 2%
Other 18.5 KiB 0%
Other 4.7 KiB 0%
Other 0 B 0%
0 2.4 MB 4.9 MB
Over budget

Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.

Why this matters

JavaScript bundle is large — code-split routes and lazy-load off-screen components to defer.

Source: web.dev

Subset fonts to include only used characters, or switch to system font stacks.

Why this matters

Font payload is large — subset to used glyphs only, or fall back to system fonts (zero load time).

Source: web.dev font loading

Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.

Why this matters

High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.

Source: web.dev

F
JS Execution Cost
Action
10982ms total JS execution
FIX
10982ms total JS execution
Warning::
https://fortune.com/_next/static/chunks/1414-21f43...: 3591ms CPU time
Warning::
Unattributable: 1407ms CPU time
Warning::
https://fortune.com/: 1391ms CPU time
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-N68...: 663ms CPU time
Warning::
https://cdn.p-n.io/pushly-sdk.min.js?domain_key=V8...: 435ms CPU time
Warning::
Third-party scripts: 5710ms (52% of total)

Main Thread Breakdown

Script Evaluation 61% Other 14% Style & Layout 13% Script Parsing & Compilation 7%
ScriptTotalScriptingParse/CompileParty
https://fortune.com/_next/static/chunks/1414-21f4376c804ee58e.js3591ms2959ms73ms1st
Unattributable1407ms181ms0ms3rd
https://fortune.com/1391ms63ms77ms1st
https://www.googletagmanager.com/gtm.js?id=GTM-N68KRG3&gtm_auth=vyyzgXnL2OSk1qxPfrdxWw&gtm_preview=env-2&gtm_cookies_win=x663ms573ms54ms3rd
https://cdn.p-n.io/pushly-sdk.min.js?domain_key=V8bksA3sRGGY3t747NnWl0xCeIHaGvbR9fxg435ms376ms16ms3rd
https://s.ntv.io/serve/load.js432ms337ms89ms3rd
https://cdnjs.cloudflare.com/ajax/libs/jquery/1.12.4/jquery.min.js373ms291ms9ms3rd
https://cdn.cookielaw.org/scripttemplates/202512.1.0/otBannerSdk.js366ms254ms49ms3rd
https://cdn.cookielaw.org/scripttemplates/202512.1.0/otGPP.js318ms291ms16ms3rd
https://cdn.fortune.com/api/tinypass.min.js290ms201ms45ms3rd

Showing top 10 of 22 scripts

F
JS Bundles
Action
79 scripts, 875 KB unused
FIX
79 scripts, 875 KB unused
Warning::
https://s.ntv.io/serve/load.js: 195 KB unused (78%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://fortune.com/_next/static/chunks/1414-21f43...: 131 KB unused (61%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://accounts.google.com/gsi/client: 71 KB unused (75%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://cdn.fortune.com/api/tinypass.min.js: 68 KB unused (52%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://cdn.cookielaw.org/scripttemplates/202512.1...: 63 KB unused (50%)
Consider code splitting or tree shaking to reduce unused code.
Info::
Total unused JavaScript: 875 KB
875 KB unused JavaScript

Downloaded but never executed on this page.

ScriptSizeUnusedMinifiedParty
https://s.ntv.io/serve/load.js251 KB195 KB (78%)✓3rd
https://fortune.com/_next/static/chunks/1414-21f4376c804ee58e.js216 KB131 KB (61%)✓1st
https://accounts.google.com/gsi/client96 KB71 KB (75%)✓3rd
https://cdn.fortune.com/api/tinypass.min.js133 KB68 KB (52%)✓3rd
https://cdn.cookielaw.org/scripttemplates/202512.1.0/otBannerSdk.js126 KB63 KB (50%)✓3rd
https://cdn.optimizely.com/js/5509364224622592.js90 KB58 KB (65%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-N68KRG3&gtm_auth=vyyzgXnL2OSk1qxPfrdxWw&gtm_preview=env-2&gtm_cookies_win=x146 KB57 KB (39%)✓3rd
https://vx.fortune.com/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eEnrXNgEw8Mvh6lYBy-DHVaU95QpTqS9an0pgwFSkHJu63T-yTlgy1Nh-E_BjVxNVoAAAA?compressed=true&v=16.760.053 KB37 KB (70%)✓3rd
https://2e5567a8-b7dd-4f2f-b97e-e43268059a3a.redfastlabs.com/assets/redfast.js67 KB32 KB (49%)✓3rd
https://fortune.com/_next/static/chunks/app/(default)/(dotCom)/(ads)/layout-1be916cd3596b13d.js34 KB27 KB (80%)✓1st

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

F
Page Weight Inventory
Action
136 resources · 3.8 MB · 875 KB savings available
FIX
136 resources · 3.8 MB · 875 KB savings available
Warning::
Page weight 2.8 MB over 1MB target
Got: 3.8 MB Expected: ≤ 1 MB
Info::
~875 KB of savings available
Info::
63 third-party resources (40% of weight)
Info::
4 resources over 200KB
136 resources · 3.8 MiB · 63 third-party 2.8 MiB over 1MB target
JavaScript 53% · 2.0 MiB
Image 26% · 1.0 MiB
Other 8% · 309.6 KiB
Font 7% · 259.0 KiB
Document 5% · 182.5 KiB
CSS 2% · 63.7 KiB

~875.3 KiB of savings available

Remove unused JavaScript: 875.3 KiB
B
Image Optimization
16 images, 0 KB saveable
REVIEW
16 images, 0 KB saveable
Info::
All images are well-optimized
16 images 1021 KB
0 oversized -0 KB
6 legacy format
0 missing dimensions CLS risk
C
Green Hosting
Action
Whether the site is served from green-energy infrastructure
REVIEW

Green Hosting

No green hosting detected

B
HTTP Caching
s-maxage=600, stale-while-revalidate=31535400
REVIEW
s-maxage=600, stale-while-revalidate=31535400
Info::
Cache-Control header is set
Got: s-maxage=600, stale-while-revalidate=31535400
Info::
CDN TTL: 10 minutes (s-maxage=600)
Info::
ETag present — enables conditional (304) responses
Cache-Control

s-maxage=600, stale-while-revalidate=31535400

DirectiveValueMeaning
s-maxage600CDN caches for 10 minutes
stale-while-revalidate31535400Serve stale for 52 weeks while fetching fresh
A
Third-Party Impact
40% third-party, 0 ms blocking
PASS
40% third-party, 0 ms blocking
Info::
Third-party code accounts for 40% of page weight (1.5 MiB of 3.8 MiB)
Info::
Third-party blocking time is low (0 ms)
60%
40%
First-party Third-party
A+
Text Compression
All text resources are compressed
PASS
All text resources are compressed
Info::
All text resources are compressed
All text resources are properly compressed.
A+
Font Loading
7 fonts (259 KB)
PASS
7 fonts (259 KB)
Info::
7 font(s) use font-display: swap (FOUT risk but functional)

Web fonts

7

259 KB total

Render-blocking

0

of 7

Dominant font-display

swap

Most common across fonts

Font loading timeline
Transfer FOIT (block) FOUT (swap)
0 ms 2.0 s 4.0 s 6.0 s 8.0 s 10.0 s 12.0 s 14.0 s FCP 5.5 s LCP 13.6 shttps://fortune.com/fonts/SaolText-Semibold.woff2SaolText-Semibold.woff2 https://fortune.com/fonts/SaolText-Semibold.woff2 — 45.3 KiB — 33 ms — font-display: swaphttps://fortune.com/fonts/GraphikCompact-Semibold-Web.woff2GraphikCompact-Semibold... https://fortune.com/fonts/GraphikCompact-Semibold-Web.woff2 — 40.4 KiB — 39 ms — font-display: swaphttps://fortune.com/fonts/InriaSerif-Bold.woff2InriaSerif-Bold.woff2 https://fortune.com/fonts/InriaSerif-Bold.woff2 — 32.5 KiB — 51 ms — font-display: swaphttps://fortune.com/fonts/GraphikCompact-Medium-Web.woff2GraphikCompact-Medium-W... https://fortune.com/fonts/GraphikCompact-Medium-Web.woff2 — 34.0 KiB — 28 ms — font-display: swaphttps://fortune.com/fonts/GraphikCompact-Regular-Web.woff2GraphikCompact-Regular-... https://fortune.com/fonts/GraphikCompact-Regular-Web.woff2 — 32.7 KiB — 17 ms — font-display: swaphttps://fortune.com/fonts/Graphik-Regular.woff2Graphik-Regular.woff2 https://fortune.com/fonts/Graphik-Regular.woff2 — 35.3 KiB — 45 ms — font-display: swaphttps://fortune.com/fonts/Graphik-Medium.woff2Graphik-Medium.woff2 https://fortune.com/fonts/Graphik-Medium.woff2 — 38.8 KiB — 34 ms — font-display: swap
SaolText-Semibold.woff2 woff2 swap
Size 45 KB
Load time 33 ms
Start 51 ms
Risk FOUT — text flashes from fallback to web font
GraphikCompact-Semibold... woff2 swap
Size 40 KB
Load time 39 ms
Start 51 ms
Risk FOUT — text flashes from fallback to web font
InriaSerif-Bold.woff2 woff2 swap
Size 32 KB
Load time 51 ms
Start 51 ms
Risk FOUT — text flashes from fallback to web font
GraphikCompact-Medium-W... woff2 swap
Size 34 KB
Load time 28 ms
Start 280 ms
Risk FOUT — text flashes from fallback to web font
GraphikCompact-Regular-... woff2 swap
Size 33 KB
Load time 17 ms
Start 281 ms
Risk FOUT — text flashes from fallback to web font
Graphik-Regular.woff2 woff2 swap
Size 35 KB
Load time 45 ms
Start 281 ms
Risk FOUT — text flashes from fallback to web font
Graphik-Medium.woff2 woff2 swap
Size 39 KB
Load time 34 ms
Start 281 ms
Risk FOUT — text flashes from fallback to web font
Optimization checklist
  • Preload critical fonts (priority=high)
  • Use woff2 format for all fonts
  • Set font-display to swap, optional, or fallback
  • Subset large fonts (≤100 KB each)
A+
Resource Caching
All resources properly cached
PASS
All resources properly cached
Info::
No caching issues found
All static resources have appropriate caching headers.
A+
Critical Rendering Path
No render-blocking resources
PASS
No render-blocking resources
Info::
No render-blocking resources detected
A+
Resource Hints
23 hints, 0 missing preconnects
PASS
23 hints, 0 missing preconnects
Info::
Page uses 23 resource hint(s)

Current Resource Hints

preconnect
+7
17
preload
6
dns-prefetch
—
prefetch
—

23 resource hints configured

A+
Render-Blocking Resources
No render-blocking resources detected
PASS
No render-blocking resources detected
Info::
No render-blocking resources detected in <head>
A+
Third-Party Resources
No third-party resources detected
PASS
No third-party resources detected
Network Waterfall
136 requests over 3413ms
INFO
0 ms 2.0 s 4.0 s 6.0 s 8.0 s 10.0 s 12.0 s 14.0 s FCP 5.5 s LCP 13.6 shttps://fortune.com// https://fortune.com/ — 200 — 67.2 KiB — 26 ms — h2https://fortune.com/img-assets/wp-content/uploads/2025/10/Screenshot-2025-10-07-at-100353-AM.png?format=webp&w=768&q=100/img-assets/wp-content/uploads/2025... https://fortune.com/img-assets/wp-content/uploads/2025/10/Screenshot-2025-10-07-at-100353-AM.png?format=webp&w=768&q=100 — 200 — 411.2 KiB — 144 ms — h2https://fortune.com/_next/static/css/f334141b390001a0.css/_next/static/css/f334141b390001a0.... https://fortune.com/_next/static/css/f334141b390001a0.css — 200 — 1.5 KiB — 28 ms — h2https://fortune.com/_next/static/css/518fa5c55554743b.css/_next/static/css/518fa5c55554743b.... https://fortune.com/_next/static/css/518fa5c55554743b.css — 200 — 39.6 KiB — 44 ms — h2https://fortune.com/_next/static/css/59c7332bb1fedc52.css/_next/static/css/59c7332bb1fedc52.... https://fortune.com/_next/static/css/59c7332bb1fedc52.css — 200 — 12.1 KiB — 30 ms — h2https://cdn.cookielaw.org/consent/906dc33b-1fc3-4b2c-a324-8bc0b7db9050/OtAutoBlock.jscdn.cookielaw.org/consent/906dc33b-... https://cdn.cookielaw.org/consent/906dc33b-1fc3-4b2c-a324-8bc0b7db9050/OtAutoBlock.js — 200 — 37.7 KiB — 124 ms — h2https://cdn.cookielaw.org/consent/906dc33b-1fc3-4b2c-a324-8bc0b7db9050/otSDKStub.jscdn.cookielaw.org/consent/906dc33b-... https://cdn.cookielaw.org/consent/906dc33b-1fc3-4b2c-a324-8bc0b7db9050/otSDKStub.js — 200 — 12.2 KiB — 87 ms — h2https://cdn.cookielaw.org/opt-out/otCCPAiab.jscdn.cookielaw.org/opt-out/otCCPAiab... https://cdn.cookielaw.org/opt-out/otCCPAiab.js — 200 — 6.4 KiB — 80 ms — h2https://cdn.cxense.com/ari.jscdn.cxense.com/ari.js https://cdn.cxense.com/ari.js — 200 — 6.3 KiB — 73 ms — http/1.1https://cdn.fortune.com/api/tinypass.min.jscdn.fortune.com/api/tinypass.min.js https://cdn.fortune.com/api/tinypass.min.js — 200 — 132.6 KiB — 191 ms — h3https://cdn.p-n.io/pushly-sdk.min.js?domain_key=V8bksA3sRGGY3t747NnWl0xCeIHaGvbR9fxgcdn.p-n.io/pushly-sdk.min.js?domain... https://cdn.p-n.io/pushly-sdk.min.js?domain_key=V8bksA3sRGGY3t747NnWl0xCeIHaGvbR9fxg — 200 — 45.8 KiB — 111 ms — h2https://fortune.com/fonts/SaolText-Semibold.woff2/fonts/SaolText-Semibold.woff2 https://fortune.com/fonts/SaolText-Semibold.woff2 — 200 — 45.3 KiB — 33 ms — h2https://fortune.com/fonts/GraphikCompact-Semibold-Web.woff2/fonts/GraphikCompact-Semibold-Web.... https://fortune.com/fonts/GraphikCompact-Semibold-Web.woff2 — 200 — 40.4 KiB — 39 ms — h2https://fortune.com/fonts/InriaSerif-Bold.woff2/fonts/InriaSerif-Bold.woff2 https://fortune.com/fonts/InriaSerif-Bold.woff2 — 200 — 32.5 KiB — 51 ms — h2https://fortune.com/_next/static/chunks/webpack-1f44bbff9e5cc18e.js/_next/static/chunks/webpack-1f44bb... https://fortune.com/_next/static/chunks/webpack-1f44bbff9e5cc18e.js — 200 — 4.6 KiB — 92 ms — h2https://fortune.com/_next/static/chunks/1414-21f4376c804ee58e.js/_next/static/chunks/1414-21f4376c8... https://fortune.com/_next/static/chunks/1414-21f4376c804ee58e.js — 200 — 216.1 KiB — 206 ms — h2https://fortune.com/_next/static/chunks/main-app-6454b651a655e71f.js/_next/static/chunks/main-app-6454b... https://fortune.com/_next/static/chunks/main-app-6454b651a655e71f.js — 200 — 1.9 KiB — 107 ms — h2https://fortune.com/_next/static/chunks/app/global-error-40f86995417f6271.js/_next/static/chunks/app/global-err... https://fortune.com/_next/static/chunks/app/global-error-40f86995417f6271.js — 200 — 9.5 KiB — 105 ms — h2https://fortune.com/_next/static/chunks/2884-64c429db46342bf1.js/_next/static/chunks/2884-64c429db4... https://fortune.com/_next/static/chunks/2884-64c429db46342bf1.js — 200 — 18.0 KiB — 116 ms — h2https://fortune.com/_next/static/chunks/767-bdb63cbf2c888d94.js/_next/static/chunks/767-bdb63cbf2c... https://fortune.com/_next/static/chunks/767-bdb63cbf2c888d94.js — 200 — 49.3 KiB — 136 ms — h2https://fortune.com/_next/static/chunks/app/layout-bc7bbc777fc786f1.js/_next/static/chunks/app/layout-bc7... https://fortune.com/_next/static/chunks/app/layout-bc7bbc777fc786f1.js — 200 — 32.1 KiB — 99 ms — h2https://fortune.com/_next/static/chunks/app/(standalone)/(ndr)/layout-de2826f36bfe60dd.js/_next/static/chunks/app/(standalon... https://fortune.com/_next/static/chunks/app/(standalone)/(ndr)/layout-de2826f36bfe60dd.js — 200 — 13.5 KiB — 111 ms — h2https://fortune.com/_next/static/chunks/1662-95d393f0b7184eec.js/_next/static/chunks/1662-95d393f0b... https://fortune.com/_next/static/chunks/1662-95d393f0b7184eec.js — 200 — 10.9 KiB — 107 ms — h2https://fortune.com/_next/static/chunks/1557-e96ceee5191ed457.js/_next/static/chunks/1557-e96ceee51... https://fortune.com/_next/static/chunks/1557-e96ceee5191ed457.js — 200 — 10.2 KiB — 167 ms — h2https://fortune.com/_next/static/chunks/6093-a713decdacee6880.js/_next/static/chunks/6093-a713decda... https://fortune.com/_next/static/chunks/6093-a713decdacee6880.js — 200 — 10.8 KiB — 129 ms — h2https://fortune.com/_next/static/chunks/6663-30656f15e38ed8e1.js/_next/static/chunks/6663-30656f15e... https://fortune.com/_next/static/chunks/6663-30656f15e38ed8e1.js — 200 — 11.9 KiB — 125 ms — h2https://fortune.com/_next/static/chunks/9061-e8bb94c3446418f1.js/_next/static/chunks/9061-e8bb94c34... https://fortune.com/_next/static/chunks/9061-e8bb94c3446418f1.js — 200 — 18.8 KiB — 115 ms — h2https://fortune.com/_next/static/chunks/6176-3f26cd32e3567317.js/_next/static/chunks/6176-3f26cd32e... https://fortune.com/_next/static/chunks/6176-3f26cd32e3567317.js — 200 — 13.5 KiB — 197 ms — h2https://fortune.com/_next/static/chunks/app/(default)/(dotCom)/(ads)/layout-1be916cd3596b13d.js/_next/static/chunks/app/(default)/... https://fortune.com/_next/static/chunks/app/(default)/(dotCom)/(ads)/layout-1be916cd3596b13d.js — 200 — 33.8 KiB — 189 ms — h2https://fortune.com/_next/static/chunks/app/(default)/(dotCom)/(adless)/layout-8dbd955a06896858.js/_next/static/chunks/app/(default)/... https://fortune.com/_next/static/chunks/app/(default)/(dotCom)/(adless)/layout-8dbd955a06896858.js — 200 — 854 B — 125 ms — h2
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https://fortune.com/_next/static/chunks/app/(default)/(dotCom)/(ads)/%5Bparam%5D/%5Bmonth%5D/%5Bday%5D/%5Bslug%5D/page-ce523cfabd9a0935.js — 200 — 911 B — 21 ms — h2https://fortune.com/subscribe/?itm_source=Site_0_HCL_NAV_CTA_0_2025_ZZ&redirect=%2F&_rsc=sr182/subscribe/?itm_source=Site_0_HCL_N... https://fortune.com/subscribe/?itm_source=Site_0_HCL_NAV_CTA_0_2025_ZZ&redirect=%2F&_rsc=sr182 — 200 — 9.7 KiB — 24 ms — h2https://fortune.com/_next/static/chunks/app/(default)/(dotCom)/(ads)/%40disclaimer/section/%5Bslug%5D/%5B%5B...pageData%5D%5D/page-cd7cf0eb53ed9f1b.js/_next/static/chunks/app/(default)/... https://fortune.com/_next/static/chunks/app/(default)/(dotCom)/(ads)/%40disclaimer/section/%5Bslug%5D/%5B%5B...pageData%5D%5D/page-cd7cf0eb53ed9f1b.js — 200 — 8.7 KiB — 17 ms — h2https://fortune.com/_next/static/chunks/app/(default)/(dotCom)/(ads)/section/%5Bslug%5D/%5B%5B...pageData%5D%5D/page-54e20aabd9acc44d.js/_next/static/chunks/app/(default)/... https://fortune.com/_next/static/chunks/app/(default)/(dotCom)/(ads)/section/%5Bslug%5D/%5B%5B...pageData%5D%5D/page-54e20aabd9acc44d.js — 200 — 5.3 KiB — 20 ms — h2https://2e5567a8-b7dd-4f2f-b97e-e43268059a3a.redfastlabs.com/assets/brig.umd.min.App.js2e5567a8-b7dd-4f2f-b97e-e43268059a3... https://2e5567a8-b7dd-4f2f-b97e-e43268059a3a.redfastlabs.com/assets/brig.umd.min.App.js — 200 — 49.9 KiB — 15 ms — h2https://fortune.com/api/getCountryCode//api/getCountryCode/ https://fortune.com/api/getCountryCode/ — 200 — 315 B — 247 ms — h2https://cdn.cookielaw.org/consent/906dc33b-1fc3-4b2c-a324-8bc0b7db9050/019d21bd-36b9-7ce4-a439-f14b93f4598b/en.jsoncdn.cookielaw.org/consent/906dc33b-... https://cdn.cookielaw.org/consent/906dc33b-1fc3-4b2c-a324-8bc0b7db9050/019d21bd-36b9-7ce4-a439-f14b93f4598b/en.json — 200 — 103.8 KiB — 45 ms — h2https://accounts.google.com/gsi/styleaccounts.google.com/gsi/style https://accounts.google.com/gsi/style — 200 — 642 B — 65 ms — h2https://cdn.cookielaw.org/scripttemplates/202512.1.0/otGPP.jscdn.cookielaw.org/scripttemplates/2... https://cdn.cookielaw.org/scripttemplates/202512.1.0/otGPP.js — 200 — 22.2 KiB — 21 ms — h2https://cdn.cookielaw.org/scripttemplates/202512.1.0/assets/otFlat.jsoncdn.cookielaw.org/scripttemplates/2... https://cdn.cookielaw.org/scripttemplates/202512.1.0/assets/otFlat.json — 200 — 3.4 KiB — 18 ms — h2https://cdn.cookielaw.org/scripttemplates/202512.1.0/assets/v2/otPcCenter.jsoncdn.cookielaw.org/scripttemplates/2... https://cdn.cookielaw.org/scripttemplates/202512.1.0/assets/v2/otPcCenter.json — 200 — 13.3 KiB — 27 ms — h2https://cdn.cookielaw.org/scripttemplates/202512.1.0/assets/otCommonStyles.csscdn.cookielaw.org/scripttemplates/2... https://cdn.cookielaw.org/scripttemplates/202512.1.0/assets/otCommonStyles.css — 200 — 4.7 KiB — 25 ms — h2https://conduit.redfast.com/ping/?device_type=web&device_category=mobile&counter=0&chrome_ext=false&&conduit.redfast.com/ping/?device_ty... https://conduit.redfast.com/ping/?device_type=web&device_category=mobile&counter=0&chrome_ext=false&& — 200 — 855 B — 150 ms — h2https://id.fortune.com/id/api/v1/identity/token/verify?browser_id=mo8zeciknpd0bgyv&page_view_id=mo8zecik6u3d10pg&content_type=website&page_title=FORTUNE+%7C+Fortune&callback=jsonp6438&client_id=cfQj2fM3zj&site=https%3A%2F%2Ffortune.com&user_state=anonid.fortune.com/id/api/v1/identity/t... https://id.fortune.com/id/api/v1/identity/token/verify?browser_id=mo8zeciknpd0bgyv&page_view_id=mo8zecik6u3d10pg&content_type=website&page_title=FORTUNE+%7C+Fortune&callback=jsonp6438&client_id=cfQj2fM3zj&site=https%3A%2F%2Ffortune.com&user_state=anon — 200 — 589 B — 193 ms — h3https://cdn.cxense.com/cx.cce.jscdn.cxense.com/cx.cce.js https://cdn.cxense.com/cx.cce.js — 200 — 6.8 KiB — 8 ms — http/1.1https://fortune.com/icons/favicons/favicon.ico/icons/favicons/favicon.ico https://fortune.com/icons/favicons/favicon.ico — 200 — 4.4 KiB — 10 ms — h2https://cdn.cookielaw.org/logos/static/ot_close.svgcdn.cookielaw.org/logos/static/ot_c... https://cdn.cookielaw.org/logos/static/ot_close.svg — 200 — 518 B — 16 ms — h2https://cdn.cookielaw.org/logos/static/ot_guard_logo.svgcdn.cookielaw.org/logos/static/ot_g... https://cdn.cookielaw.org/logos/static/ot_guard_logo.svg — 200 — 552 B — 20 ms — h2https://cdn.cookielaw.org/logos/static/ot_company_logo.pngcdn.cookielaw.org/logos/static/ot_c... https://cdn.cookielaw.org/logos/static/ot_company_logo.png — 200 — 19.4 KiB — 29 ms — h2https://cdn.cookielaw.org/logos/static/powered_by_logo.svgcdn.cookielaw.org/logos/static/powe... https://cdn.cookielaw.org/logos/static/powered_by_logo.svg — 200 — 2.5 KiB — 17 ms — h2https://s.ntv.io/serve/load.jss.ntv.io/serve/load.js https://s.ntv.io/serve/load.js — 200 — 251.1 KiB — 342 ms — http/1.1https://c2.fortune.com/xbuilder/experience/execute?aid=cfQj2fM3zjc2.fortune.com/xbuilder/experience/... https://c2.fortune.com/xbuilder/experience/execute?aid=cfQj2fM3zj — 200 — 4.8 KiB — 333 ms — h3https://cdn.cxense.com/cx.jscdn.cxense.com/cx.js https://cdn.cxense.com/cx.js — 200 — 38.1 KiB — 8 ms — http/1.1https://www.queryly.com/js/queryly.v4.min.jswww.queryly.com/js/queryly.v4.min.j... https://www.queryly.com/js/queryly.v4.min.js — 200 — 7.9 KiB — 25 ms — h2https://www.queryly.com/images/whitecloseicon.pngwww.queryly.com/images/whitecloseic... https://www.queryly.com/images/whitecloseicon.png — 200 — 1.1 KiB — 9 ms — h2https://jadserve.postrelease.com/t?ntv_mvi=&ntv_kv=topics*homepage%3Barcspan*%3Bch*home%3Btags*homepage&us_privacy=1YYN&ntv_oos=0&ntv_url=https%253A%252F%252Ffortune.com%252Fjadserve.postrelease.com/t?ntv_mvi=... https://jadserve.postrelease.com/t?ntv_mvi=&ntv_kv=topics*homepage%3Barcspan*%3Bch*home%3Btags*homepage&us_privacy=1YYN&ntv_oos=0&ntv_url=https%253A%252F%252Ffortune.com%252F — 200 — 811 B — 93 ms — h2https://vx.fortune.com/api/v3/anon/template/loadTemplateContext?aid=cfQj2fM3zjvx.fortune.com/api/v3/anon/template... https://vx.fortune.com/api/v3/anon/template/loadTemplateContext?aid=cfQj2fM3zj — 200 — 733 B — 142 ms — h2https://vx.fortune.com/checkout/template/cacheableShow.html?aid=cfQj2fM3zj&templateId=OT6QNBWQR3JX&offerId=fakeOfferId&experienceId=EX8QMWWEWZMK&iframeId=offer_a79d856ffdb8d776de14-0&displayMode=inline&pianoIdUrl=https%3A%2F%2Fid.fortune.com%2Fid%2F&widget=template&url=https%3A%2F%2Ffortune.com%2F&isConsentManagerEnabled=falsevx.fortune.com/checkout/template/ca... https://vx.fortune.com/checkout/template/cacheableShow.html?aid=cfQj2fM3zj&templateId=OT6QNBWQR3JX&offerId=fakeOfferId&experienceId=EX8QMWWEWZMK&iframeId=offer_a79d856ffdb8d776de14-0&displayMode=inline&pianoIdUrl=https%3A%2F%2Fid.fortune.com%2Fid%2F&widget=template&url=https%3A%2F%2Ffortune.com%2F&isConsentManagerEnabled=false — 200 — 6.9 KiB — 182 ms — h2https://logx.optimizely.com/v1/eventslogx.optimizely.com/v1/events https://logx.optimizely.com/v1/events — 200 — 0 B — 73 ms — h2https://cdn.cxense.com/sp1.htmlcdn.cxense.com/sp1.html https://cdn.cxense.com/sp1.html — 200 — 887 B — 12 ms — http/1.1https://logx.optimizely.com/v1/eventslogx.optimizely.com/v1/events https://logx.optimizely.com/v1/events — 204 — 90 B — 55 ms — h2https://cdn.cxense.com/cx.jscdn.cxense.com/cx.js https://cdn.cxense.com/cx.js — 200 — 38.1 KiB — 9 ms — http/1.1https://p1cluster.cxense.com/p1.jsp1cluster.cxense.com/p1.js https://p1cluster.cxense.com/p1.js — 200 — 533 B — 223 ms — h2https://vx.fortune.com/widget/dist/template/css/template.bundle.1.0.cssvx.fortune.com/widget/dist/template... https://vx.fortune.com/widget/dist/template/css/template.bundle.1.0.css — 200 — 5.2 KiB — 23 ms — h2https://cdnjs.cloudflare.com/ajax/libs/jquery/1.12.4/jquery.min.jscdnjs.cloudflare.com/ajax/libs/jque... https://cdnjs.cloudflare.com/ajax/libs/jquery/1.12.4/jquery.min.js — 200 — 30.3 KiB — 75 ms — h3https://cdnjs.cloudflare.com/ajax/libs/jquery-migrate/1.4.1/jquery-migrate.min.jscdnjs.cloudflare.com/ajax/libs/jque... https://cdnjs.cloudflare.com/ajax/libs/jquery-migrate/1.4.1/jquery-migrate.min.js — 200 — 4.1 KiB — 62 ms — h3https://cdnjs.cloudflare.com/ajax/libs/angular.js/1.2.22/angular.min.jscdnjs.cloudflare.com/ajax/libs/angu... https://cdnjs.cloudflare.com/ajax/libs/angular.js/1.2.22/angular.min.js — 200 — 34.9 KiB — 62 ms — h3https://cdnjs.cloudflare.com/ajax/libs/angular.js/1.2.22/angular-animate.min.jscdnjs.cloudflare.com/ajax/libs/angu... https://cdnjs.cloudflare.com/ajax/libs/angular.js/1.2.22/angular-animate.min.js — 200 — 4.5 KiB — 62 ms — h3https://cdnjs.cloudflare.com/ajax/libs/angular.js/1.2.22/angular-cookies.min.jscdnjs.cloudflare.com/ajax/libs/angu... https://cdnjs.cloudflare.com/ajax/libs/angular.js/1.2.22/angular-cookies.min.js — 200 — 1.0 KiB — 68 ms — h3https://cdnjs.cloudflare.com/ajax/libs/angular.js/1.2.22/angular-sanitize.min.jscdnjs.cloudflare.com/ajax/libs/angu... https://cdnjs.cloudflare.com/ajax/libs/angular.js/1.2.22/angular-sanitize.min.js — 200 — 2.7 KiB — 73 ms — h3https://cdnjs.cloudflare.com/ajax/libs/angular-dynamic-locale/0.1.27/tmhDynamicLocale.min.jscdnjs.cloudflare.com/ajax/libs/angu... https://cdnjs.cloudflare.com/ajax/libs/angular-dynamic-locale/0.1.27/tmhDynamicLocale.min.js — 200 — 1.5 KiB — 73 ms — h3https://cdnjs.cloudflare.com/ajax/libs/angular-ui-utils/0.1.1/angular-ui-utils.min.jscdnjs.cloudflare.com/ajax/libs/angu... https://cdnjs.cloudflare.com/ajax/libs/angular-ui-utils/0.1.1/angular-ui-utils.min.js — 200 — 7.9 KiB — 72 ms — h3https://cdnjs.cloudflare.com/ajax/libs/angular-ui/0.4.0/angular-ui-ieshiv.jscdnjs.cloudflare.com/ajax/libs/angu... https://cdnjs.cloudflare.com/ajax/libs/angular-ui/0.4.0/angular-ui-ieshiv.js — 200 — 1.5 KiB — 59 ms — h3https://cdnjs.cloudflare.com/ajax/libs/angular-ui-router/0.2.10/angular-ui-router.min.jscdnjs.cloudflare.com/ajax/libs/angu... https://cdnjs.cloudflare.com/ajax/libs/angular-ui-router/0.2.10/angular-ui-router.min.js — 200 — 7.4 KiB — 74 ms — h3https://vx.fortune.com/showtemplate/general/loadTranslationMap?aid=cfQj2fM3zj&version=1537384420000&language=en_USvx.fortune.com/showtemplate/general... https://vx.fortune.com/showtemplate/general/loadTranslationMap?aid=cfQj2fM3zj&version=1537384420000&language=en_US — 200 — 5.1 KiB — 25 ms — h2https://vx.fortune.com/ng/common/i18n/platform-translation-map_en_US.js?version=16.760.0vx.fortune.com/ng/common/i18n/platf... https://vx.fortune.com/ng/common/i18n/platform-translation-map_en_US.js?version=16.760.0 — 200 — 13.6 KiB — 28 ms — h2https://vx.fortune.com/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eEnrXNgEw8Mvh6lYBy-DHVaU95QpTqS9an0pgwFSkHJu63T-yTlgy1Nh-E_BjVxNVoAAAA?compressed=true&v=16.760.0vx.fortune.com/_sam/H4sIAAAAAAAA_z3... https://vx.fortune.com/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eEnrXNgEw8Mvh6lYBy-DHVaU95QpTqS9an0pgwFSkHJu63T-yTlgy1Nh-E_BjVxNVoAAAA?compressed=true&v=16.760.0 — 200 — 52.8 KiB — 250 ms — h2https://fortune.com/img-assets/wp-content/uploads/2026/03/diane-brady-profile.png/img-assets/wp-content/uploads/2026... https://fortune.com/img-assets/wp-content/uploads/2026/03/diane-brady-profile.png — 200 — 91.0 KiB — 31 ms — h2https://comcluster.cxense.com/Repo/rep.gif?ver=3.3.0&typ=pgv&rnd=mo8zecik6u3d10pg&sid=1135223877765277720&loc=https%3A%2F%2Ffortune.com%2F&new=1&arf=0&ltm=1776797572253&ref=&tzo=0&wsz=412x823&res=412x823&dpr=1.75&col=24&bln=en-US&chs=UTF-8&cks=mo8zede3nlmop261&ckp=mo8zeciknpd0bgyv&glb=&cp_userState=anon&cst=syi3rnmt7eawmgnw8xi543rucomcluster.cxense.com/Repo/rep.gif?... https://comcluster.cxense.com/Repo/rep.gif?ver=3.3.0&typ=pgv&rnd=mo8zecik6u3d10pg&sid=1135223877765277720&loc=https%3A%2F%2Ffortune.com%2F&new=1&arf=0&ltm=1776797572253&ref=&tzo=0&wsz=412x823&res=412x823&dpr=1.75&col=24&bln=en-US&chs=UTF-8&cks=mo8zede3nlmop261&ckp=mo8zeciknpd0bgyv&glb=&cp_userState=anon&cst=syi3rnmt7eawmgnw8xi543ru — 200 — 411 B — 81 ms — h2https://id.cxense.com/public/user/id?json=%7B%22identities%22%3A%5B%7B%22type%22%3A%22ckp%22%2C%22id%22%3A%22mo8zeciknpd0bgyv%22%7D%2C%7B%22type%22%3A%22lst%22%2C%22id%22%3A%22syi3rnmt7eawmgnw8xi543ru%22%7D%2C%7B%22type%22%3A%22cst%22%2C%22id%22%3A%22syi3rnmt7eawmgnw8xi543ru%22%7D%5D%7D&callback=cXJsonpCB1id.cxense.com/public/user/id?json=%... https://id.cxense.com/public/user/id?json=%7B%22identities%22%3A%5B%7B%22type%22%3A%22ckp%22%2C%22id%22%3A%22mo8zeciknpd0bgyv%22%7D%2C%7B%22type%22%3A%22lst%22%2C%22id%22%3A%22syi3rnmt7eawmgnw8xi543ru%22%7D%2C%7B%22type%22%3A%22cst%22%2C%22id%22%3A%22syi3rnmt7eawmgnw8xi543ru%22%7D%5D%7D&callback=cXJsonpCB1 — 200 — 608 B — 225 ms — h2https://vx.fortune.com/widget/dist/template/css/img/fail-icon.pngvx.fortune.com/widget/dist/template... https://vx.fortune.com/widget/dist/template/css/img/fail-icon.png — 200 — 2.4 KiB — 22 ms — h3
HTML JavaScript CSS Images Fonts XHR/Fetch Other
Third-Party Script Cost
Per-script blocking time, transfer cost, and cache headers
INFO
52% of JavaScript execution is third-party
First-party Third-party 5710ms · 1205KB · €99/mo
Unattributable
Other
Costly
Execution 1407ms
Transfer 0 KB
Monthly Cost €24/mo
Google Tag Manager
Tag Manager
Costly
Execution 663ms
Transfer 146 KB
Unused 39%
Monthly Cost €12/mo
cdn.p-n.io
Other
Costly
Execution 435ms
Transfer 46 KB
Monthly Cost €8/mo
s.ntv.io
Other
Costly
Execution 432ms
Transfer 251 KB
Unused 78%
Monthly Cost €8/mo
cdnjs
CDN
Costly
Execution 373ms
Transfer 30 KB
Monthly Cost €6/mo
OneTrust
Consent
Essential
Execution 366ms
Transfer 126 KB
Unused 50%
Monthly Cost €6/mo
OneTrust
Consent
Essential
Execution 318ms
Transfer 22 KB
Monthly Cost €6/mo
cdn.fortune.com
Other
Costly
Execution 290ms
Transfer 133 KB
Unused 52%
Monthly Cost €5/mo
OneTrust
Consent
Essential
Execution 214ms
Transfer 38 KB
Monthly Cost €4/mo
2e5567a8-b7dd-4f2f-b97e-e43268059a3a.redfastlabs.com
Other
Optional
Execution 191ms
Transfer 50 KB
Unused 49%
Monthly Cost €3/mo
2e5567a8-b7dd-4f2f-b97e-e43268059a3a.redfastlabs.com
Other
Optional
Execution 170ms
Transfer 67 KB
Unused 49%
Monthly Cost €3/mo
Optimizely
A/B Testing
Optional
Execution 169ms
Transfer 90 KB
Unused 65%
Monthly Cost €3/mo
id.fortune.com
Other
Optional
Execution 153ms
Transfer 1 KB
Monthly Cost €3/mo
OneTrust
Consent
Essential
Execution 151ms
Transfer 6 KB
Monthly Cost €3/mo
vx.fortune.com
Other
Optional
Execution 128ms
Transfer 53 KB
Unused 70%
Monthly Cost €2/mo
cdn.cxense.com
Other
Optional
Execution 110ms
Transfer 38 KB
Unused 58%
Monthly Cost €2/mo
OneTrust
Consent
Essential
Execution 85ms
Transfer 12 KB
Monthly Cost €1/mo
accounts.google.com
Other
Optional
Execution 57ms
Transfer 96 KB
Unused 75%
Monthly Cost €1/mo

These scripts may cost more than they're worth

  • Unattributable adds 1407ms and costs ~€24/month
  • Google Tag Manager adds 663ms and costs ~€12/month
  • cdn.p-n.io adds 435ms and costs ~€8/month
  • s.ntv.io adds 432ms and costs ~€8/month
  • cdnjs adds 373ms and costs ~€6/month
  • cdn.fortune.com adds 290ms and costs ~€5/month

52% of JavaScript execution time comes from third-party scripts.

Why this matters

Third-party scripts (analytics, ads, social, A/B testing) often dominate execution time — every one is a perf-and-privacy tax.

Learn more ▾

Each third-party script is a black box: you don't control when it loads, what it executes, or how much it grows. They often account for a major share of total blocking time on average sites (HTTP Archive's Web Almanac documents the trend). Audit which ones you actually need, defer the rest, and use facade patterns (lite-youtube, lite-vimeo) for embedded media.

Source: web.dev / HTTP Archive Web Almanac

Unattributable takes 1407ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Google Tag Manager takes 663ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

cdn.p-n.io takes 435ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

s.ntv.io takes 432ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

78% of s.ntv.io's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

cdnjs takes 373ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

cdn.fortune.com takes 290ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

52% of cdn.fortune.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

65% of Optimizely's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

70% of vx.fortune.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

58% of cdn.cxense.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

75% of accounts.google.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

How third-party costs are calculated

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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