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https://usps.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
95
GRADE
A
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
B
Schema Markup Audit
3 schema types detected
REVIEW

Rich result eligibility

Organization Not eligible

Organization knowledge panel

Missing: name

WebSite Eligible

Sitelinks search box

Detected schema types

Organization json-ld → Organization knowledge panel
1/2 required · 3/4 recommended
Required fields (Google)
  • name — Add the organization name Required for the knowledge panel
  • url — Required for entity matching
Recommended fields
  • logo — Strongly recommended — appears in the knowledge panel header
  • sameAs — Connects the entity across the web
  • contactPoint — Enables direct contact from the knowledge panel
  • description — Add an organization description Used as the panel summary
Google's spec for this type
WebPage json-ld
0/0 required
WebSite json-ld → Sitelinks search box
2/2 required · 1/1 recommended
Required fields (Google)
  • name — Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Enables the in-SERP search box
Google's spec for this type

Your Organization structured data is missing required fields for Google's Organization knowledge panel. Without these, the page won't qualify for rich results.

Why this matters

Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.

Source: Google Search Central

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.usps.com/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://usps.com Canonical https://www.usps.com/ Match Self-referencing (correct) Target 200 ✓
A
Meta Tags
Title: 14 chars
PASS
Title: 14 chars
Info::
Page title is set
Got: Welcome | USPS
Warning::
Title is only 14 characters — consider expanding
Info::
Title and H1 are well-aligned
Title

"Welcome | USPS"

14 characters Too short
Title: Welcome | USPS
H1: USPS.com Home Page
Match: Very different
Robots: Indexable (no restrictions)
A+
Content Depth
1039 words, Difficult
PASS
1039 words, Difficult
Info::
Page has 1039 words — good depth for search engines
Info::
Reading level: Difficult (grade 13)
1039 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 13

Text-to-HTML Ratio

5% text 95% HTML

7 KB / 127 KB

A+
Image SEO
52 images, 52 descriptive filenames
PASS
52 images, 52 descriptive filenames
Info::
All images have descriptive filenames
Info::
1 image(s) missing alt text — see Accessibility tab
52 descriptive
0 hash-based
0 generic
52 total
FilenameQualityAltIssues
capturedescriptive✗1

See Accessibility tab for detailed alt text quality analysis.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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