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https://mtu.edu

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
96
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titleMichigan Technological University
og:site_nameMichigan Technological University
twitter:site@michigantech
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

mailto link + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:description is long (224 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 224 chars Expected: 55–200 chars
URL: 224 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

mtu.edu

Michigan Technological University

Michigan Technological University is an R1 flagship technological research university founded in 1885. Our campus is situated just miles from Lake Superior in Michigan's Upper Peninsula. Learn more about our degree programs.

Preview quality · Twitter/X A+ · 95/100

Description will be truncated (224 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — Michigan Technological University
  • twitter:description — Michigan Technological University is an R1 flagship technological research university founded in 1885. Our campus is ...
  • twitter:image — https://www.mtu.edu/photos/images/desktop/1776448691.jpg

  • Description will be truncated on Twitter/X (224 chars, max 200)

    → Tighten the description to ≤200 characters

MTU.EDU

Michigan Technological University

Michigan Technological University is an R1 flagship technological research university founded in 1885. Our campus is situated just miles from Lake Superior in Michigan's Upper Peninsula. Learn more about our degree programs.

Preview quality · Facebook A+ · 95/100

Description will be truncated (224 chars / 155 max)

  • og:title — Michigan Technological University
  • og:description — Michigan Technological University is an R1 flagship technological research university founded in 1885. Our campus is ...
  • og:image — https://www.mtu.edu/photos/images/desktop/1776448691.jpg
  • og:type — website
  • og:url — https://www.mtu.edu/
  • og:site_name — Michigan Technological University

  • Description will be truncated on Facebook (224 chars, max 155)

    → Tighten og:description to ≤155 characters

Michigan Technological University

mtu.edu

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (224 chars / 150 max)

  • og:title — Michigan Technological University
  • og:description — Michigan Technological University is an R1 flagship technological research university founded in 1885. Our campus is ...
  • og:image — https://www.mtu.edu/photos/images/desktop/1776448691.jpg

  • Description will be truncated on LinkedIn (224 chars, max 150)

    → Tighten og:description to ≤150 characters

mtu.edu

Michigan Technological University

Michigan Technological University is an R1 flagship technological research university founded in 1885. Our campus is situated just miles from Lake Superior in Michigan's Upper Peninsula. Learn more about our degree programs.

Preview quality · Slack A+ · 100/100
  • og:title — Michigan Technological University
  • og:description — Michigan Technological University is an R1 flagship technological research university founded in 1885. Our campus is ...
  • og:image — https://www.mtu.edu/photos/images/desktop/1776448691.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "ItemList" — unable to validate specific properties
Info::
2 JSON-LD blocks found

JSON-LD Blocks

Block 1 : WebSite
21 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "headline": "Michigan Technological University",
  "name": "Michigan Technological University",
  "legalName": "Michigan Technological University",
  "alternateName": [
    "Michigan Tech University",
    "Michigan Tech",
    "MTU",
    "mtu.edu",
    "Tech"
  ],
  "url": "https://www.mtu.edu/",
  "potentialAction": [
    {
      "@type": "SearchAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.mtu.edu/search/?q={q}"
      },
      "query-input": "required name=q"
    }
  ],
  "slogan": "Tomorrow Needs Michigan Tech. Tomorrow Needs You.",
  "foundingDate": "1885",
  "description": "Michigan Technological University is an R1 flagship technological research university founded in 1885. Our campus is situated just miles from Lake Superior in Michigan's Upper Peninsula.",
  "speakable": {
    "@type": "SpeakableSpecification",
    "xPath": [
      "/html/head/title",
      "/html/head/meta[@name='description']/@content"
    ]
  },
  "logo": "https://www.mtu.edu/images/michigan-tech-logo-gold.jpg",
  "latitude": "47.12",
  "longitude": "-88.55",
  "hasMap": "https://www.google.com/maps/place/Michigan+Technological+University/@47.118036,-88.548736,15z/data=!4m6!3m5!1s0x4d50c810d2807581:0x80d7ca9457d61ad5!8m2!3d47.1150259!4d-88.5452004!16zL20vMGNmdjE",
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "telephone": "+1-906-487-1885",
      "contactType": "customer service",
      "email": "mtu4u@mtu.edu"
    },
    {
      "@type": "ContactPoint",
      "telephone": "+1-888-688-1885",
      "contactType": "customer service",
      "contactOption": "TollFree"
    }
  ],
  "email": "mtu4u@mtu.edu",
  "telephone": "+1-906-487-1885",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Houghton",
    "addressRegion": "MI",
    "postalCode": "49931",
    "streetAddress": "1400 Townsend Drive"
  },
  "sameAs": [
    "https://www.facebook.com/michigantech",
    "https://www.twitter.com/MichiganTech",
    "https://instagram.com/michigantech",
    "https://www.linkedin.com/school/michigan-technological-university/",
    "https://www.youtube.com/michigantech",
    "https://www.snapchat.com/add/michigan_tech?locale=en-US"
  ]
}
Block 2 : ItemList
3 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "itemListElement": [
    {
      "@type": "http://schema.org/SiteNavigationElement",
      "position": 1,
      "url": "https://www.mtu.edu/admissions/",
      "name": "Undergraduate Admissions"
    },
    {
      "@type": "http://schema.org/SiteNavigationElement",
      "position": 2,
      "url": "https://www.mtu.edu/gradschool/",
      "name": "Graduate Admissions"
    },
    {
      "@type": "http://schema.org/SiteNavigationElement",
      "position": 3,
      "url": "https://www.mtu.edu/academics/",
      "name": "Academics"
    },
    {
      "@type": "http://schema.org/SiteNavigationElement",
      "position": 4,
      "url": "https://www.mtu.edu/admissions/life/involved/",
      "name": "Campus Life"
    },
    {
      "@type": "http://schema.org/SiteNavigationElement",
      "position": 5,
      "url": "https://www.mtu.edu/research/",
      "name": "Research"
    },
    {
      "@type": "http://schema.org/SiteNavigationElement",
      "position": 6,
      "url": "https://www.mtu.edu/about/",
      "name": "About"
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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