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https://mtu.edu

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
98
GRADE
A+
FIX
0
REVIEW
0
PASS
6
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
6 PASS
A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.mtu.edu/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://mtu.edu Canonical https://www.mtu.edu/ Match Self-referencing (correct) Target 200 ✓
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: Michigan Technological University
Info::
Title length (33 chars) is optimal
Info::
Title and H1 are identical
Consider differentiating — the title is for search results, the H1 is for the page.
Title

"Michigan Technological University"

33 characters Optimal ✓
Title: Michigan Technological University
H1: Michigan Technological University
Match: Similar ✓
Robots: Indexable (no restrictions)

Consider differentiating — the title is for search results, the H1 is for the page.

Why this matters

Title and H1 match exactly — internally consistent but misses an opportunity to optimize each for its audience (Title for SERP CTR, H1 for on-page).

Learn more ▾

Title and H1 don't have to be identical — and often shouldn't be. The Title competes for SERP click-through (lead with keyword + value prop), while the H1 confirms to the visitor they're on the right page (more conversational is fine). Differentiating gains both surfaces.

Source: Google Search Central / on-page SEO

A+
Content Depth
1290 words, Very Difficult
PASS
1290 words, Very Difficult
Info::
Page has 1290 words — good depth for search engines
Info::
Reading level: Very Difficult (grade 14)
1290 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 14

Text-to-HTML Ratio

8% text 92% HTML

9 KB / 115 KB

A+
Image SEO
31 images, 24 descriptive filenames
PASS
31 images, 24 descriptive filenames
Info::
7 image(s) have hash/generic filenames
24 descriptive
7 hash-based
0 generic
31 total
FilenameQualityAltIssues
1776448691.jpghash✓1
Current: 1776448691.jpg
Suggested: desktop.jpg
3f37d9193a28153ea0e60bb843704edbc8ce87b4.jpghash✓1
Current: 3f37d9193a28153ea0e60bb843704edbc8ce87b4.jpg
Suggested: square300.jpg
93d22d2d256bdf39125dcd57e74ca5e0dd31e813.jpghash✓1
Current: 93d22d2d256bdf39125dcd57e74ca5e0dd31e813.jpg
Suggested: square300.jpg
ff7dbe6db3cda8127a4c94c87e84b223de25ef2e.jpghash✓1
Current: ff7dbe6db3cda8127a4c94c87e84b223de25ef2e.jpg
Suggested: square300.jpg
0af27ac77e9aae33200b4094d0b7941efa216537.jpghash✓1
Current: 0af27ac77e9aae33200b4094d0b7941efa216537.jpg
Suggested: square300.jpg
f44693e44cbf530faf3e7e0898903ceacff45059.jpghash✓1
Current: f44693e44cbf530faf3e7e0898903ceacff45059.jpg
Suggested: square300.jpg
bb69816cc8d4cf85a4840abb6d54cf484ae9aa26.jpghash✓1
Current: bb69816cc8d4cf85a4840abb6d54cf484ae9aa26.jpg
Suggested: square300.jpg

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
2 schema types detected
PASS

Rich result eligibility

WebSite Eligible

Sitelinks search box

Detected schema types

WebSite json-ld → Sitelinks search box
2/2 required · 1/1 recommended
Required fields (Google)
  • name — Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Enables the in-SERP search box
Google's spec for this type
ItemList json-ld
0/0 required

Missing schema opportunities

  • moderate

    Event

    Page mentions an event (time element or event markup) that could be marked up as Event

    Events appear in dedicated event search and Google Events

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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