Skip to content
https://staples.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
83
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://assets.staples-static.com/sbdpas/img/ico/home_logo.png
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
URL: https://assets.staples-static.com/sbdpas/img/ico/home_logo.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

staples.com

Staples® Official Online Store

Staples offers free next-day shipping with no minimum order on office supplies & furniture, ink, printing services, computers, & promotional products for business.

Preview quality · Twitter/X A · 90/100
  • twitter:card — summary
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — https://assets.staples-static.com/sbdpas/img/ico/home_logo.png

STAPLES.COM

Staples® Official Online Store

Staples offers free next-day shipping with no minimum order on office supplies & furniture, ink, printing services, computers, & promotional products for business.

Preview quality · Facebook B · 80/100

Description will be truncated (163 chars / 155 max)

  • og:title — Staples® Official Online Store
  • og:description — Staples offers free next-day shipping with no minimum order on office supplies & furniture, ink, printing services, c...
  • og:image — https://assets.staples-static.com/sbdpas/img/ico/home_logo.png
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — /
  • og:site_name — Staples.com

  • Description will be truncated on Facebook (163 chars, max 155)

    → Tighten og:description to ≤155 characters

Staples® Official Online Store

staples.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (163 chars / 150 max)

  • og:title — Staples® Official Online Store
  • og:description — Staples offers free next-day shipping with no minimum order on office supplies & furniture, ink, printing services, c...
  • og:image — https://assets.staples-static.com/sbdpas/img/ico/home_logo.png

  • Description will be truncated on LinkedIn (163 chars, max 150)

    → Tighten og:description to ≤150 characters

staples.com

Staples® Official Online Store

Staples offers free next-day shipping with no minimum order on office supplies & furniture, ink, printing services, computers, & promotional products for business.

Preview quality · Slack A+ · 100/100
  • og:title — Staples® Official Online Store
  • og:description — Staples offers free next-day shipping with no minimum order on office supplies & furniture, ink, printing services, c...
  • og:image — https://assets.staples-static.com/sbdpas/img/ico/home_logo.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 91/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

57/100

Site name appears as

Page titleStaples® Official Online Store
og:site_nameStaples.com
twitter:site@staples
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
4 properties Valid
Missing required property: name
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "url": "https://www.staples.com",
  "sameAs": [
    "https://facebook.com/staples",
    "https://twitter.com/staples",
    "https://www.linkedin.com/company/staples",
    "https://pinterest.com/staples",
    "https://www.youtube.com/user/StaplesChannel"
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback