SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.Cross-tab audit — SEO, performance, crawlability, mobile, structured data
DSchema Markup AuditAction1 schema types detectedFIX
Rich result eligibility
Sitelinks search box
Missing: name
Detected schema types
WebSite json-ld → Sitelinks search box1/2 required · 0/1 recommended
Required fields (Google)
- name — Add the site name Required for the sitelinks search box
- url — Required to anchor the search box to your domain
Recommended fields
- potentialAction — Add a SearchAction with target and query-input Enables the in-SERP search box
Your WebSite structured data is missing required fields for Google's Sitelinks search box. Without these, the page won't qualify for rich results.
Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.
Source: Google Search Central
BImage SEO48 images, 21 descriptive filenamesREVIEW
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
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| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
See Accessibility tab for detailed alt text quality analysis.
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.
Source: Google Image SEO
A+Canonical URLProperly configuredPASS
A+Meta TagsTitle optimizedPASS
"Staples® Official Online Store"
Alignment helps users confirm they've reached the right page.
Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.
Learn more ▾ ▴
Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.
Source: Google Search Central / on-page SEO
AContent Depth1558 words, Fairly DifficultPASS
Good depth
Reading level
Grade 12
Text-to-HTML Ratio
9 KB / 762 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
A+Internal Links143 internal, 24 externalPASS
Link Distribution
Anchor Text Quality
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | /printer-ink-cartridges-toner-finder/cat_SC43 | 4 |
| 2 | 3 | |
| 3 | /School-Supplies/cat_SC350235 | 3 |
| 4 | /deals/all-services/BI3001123 | 3 |
| 5 | /lp/staples-travel-hub | 2 |
| 6 | /party-city-disney-princess-lunch-napkin-2-ply-multicolor-16-pack-am512357/product_24679193 | 2 |
| 7 | /party-city-disney-princess-treat-bags-8-pack-am10050530-pc/product_24679713 | 2 |
| 8 | /party-city-disney-princess-10-paper-plates-multicolored-8-plates-pack-am592357/product_24679251 | 2 |
| 9 | /party-supplies/cat_SC350593 | 2 |
| 10 | /Shipping-Packing-Mailing-Supplies/cat_SC5585 | 2 |
Top External Domains
| Domain | Links |
|---|---|
| www.staples.com | 20 |
| staplespromo.com | 2 |
| staplescustomprinting.btobsource.com | 1 |
| www.staplesadvantage.com | 1 |
Hreflang0 hreflang tagsINFO
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.