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https://afr.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
97
GRADE
A+
FIX
0
REVIEW
0
PASS
6
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
6 PASS
A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.afr.com/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target reachable (self-referencing)
Info::
Canonical points to a different domain
Canonical URL Problem
Page URL https://afr.com Canonical https://www.afr.com/ Match Self-referencing (correct)
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: The Australian Financial Review
Info::
Title length (31 chars) is optimal
Info::
Title and H1 are identical
Consider differentiating — the title is for search results, the H1 is for the page.
Title

"The Australian Financial Review"

31 characters Optimal ✓
Title: The Australian Financial Review
H1: The Australian Financial Review
Match: Similar ✓
Robots: Indexable (no restrictions)

Consider differentiating — the title is for search results, the H1 is for the page.

Why this matters

Title and H1 match exactly — internally consistent but misses an opportunity to optimize each for its audience (Title for SERP CTR, H1 for on-page).

Learn more ▾

Title and H1 don't have to be identical — and often shouldn't be. The Title competes for SERP click-through (lead with keyword + value prop), while the H1 confirms to the visitor they're on the right page (more conversational is fine). Differentiating gains both surfaces.

Source: Google Search Central / on-page SEO

A+
Content Depth
7416 words, Very Difficult
PASS
7416 words, Very Difficult
Info::
Page has 7416 words — good depth for search engines
Info::
Reading level: Very Difficult (grade 16)
7416 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 16

Text-to-HTML Ratio

6% text 94% HTML

79 KB / 1368 KB

A+
Image SEO
61 images, 49 descriptive filenames
PASS
61 images, 49 descriptive filenames
Info::
12 image(s) have hash/generic filenames
Info::
4 image(s) missing alt text — see Accessibility tab
49 descriptive
11 hash-based
1 generic
61 total
FilenameQualityAltIssues
7ef62542e782b141f6cb3aab4c3c086f64c144c8c9e56fd1e2c85a965dc1e6f1hash✓1
Current: 7ef62542e782b141f6cb3aab4c3c086f64c144c8c9e56fd1e2c85a965dc1e6f1
Suggested: cscale2cw2842cqautobest2cflanyformat.jpg
4c6d07b4d5dfb5784d1729f9ec5dd667098eef222a043a5b58d6fa6be0b59cabhash✓1
Current: 4c6d07b4d5dfb5784d1729f9ec5dd667098eef222a043a5b58d6fa6be0b59cab
Suggested: cscale2cw6202cq882cfauto.jpg
2c4261795265155b032d09197378434eb1e1457dhash✓1
Current: 2c4261795265155b032d09197378434eb1e1457d
Suggested: cscale2cw2402cq882cfauto.jpg
e077911aa3424134ca5c118922d57e50ecb361a4hash✓1
Current: e077911aa3424134ca5c118922d57e50ecb361a4
Suggested: cscale2cw1402cq882cfauto.jpg
b6faa98f9a891ceb0169315502f84ae5f3a8892dhash✓1
Current: b6faa98f9a891ceb0169315502f84ae5f3a8892d
Suggested: cscale2cw1402cq882cfauto.jpg
e5f19b3599610ca8c8cbe1d0152075c9424f2ee3hash✓1
Current: e5f19b3599610ca8c8cbe1d0152075c9424f2ee3
Suggested: cscale2cw2202cq882cfauto.jpg
e353e6a3d50dc123ccf69b752b286921eaeea6e8eb7bcdc84a90440bc7aba170hash✓1
Current: e353e6a3d50dc123ccf69b752b286921eaeea6e8eb7bcdc84a90440bc7aba170
Suggested: cscale2cw2202cq882cfauto.jpg
ba5d89365600393923d0907703fd74f1ec51f830hash✓1
Current: ba5d89365600393923d0907703fd74f1ec51f830
Suggested: cscale2cw2202cq882cfauto.jpg
1c25db2f090c6a865da674b42467e196e864c07fhash✓1
Current: 1c25db2f090c6a865da674b42467e196e864c07f
Suggested: cscale2cw2202cq882cfauto.jpg
25cc8c74f48b08a60ab02df02ab9d248a21c0ea2hash✓1
Current: 25cc8c74f48b08a60ab02df02ab9d248a21c0ea2
Suggested: tcropfill2cqautobest2cflanyformat.jpg
a70793f8adfff6f1133f749c3844775645fc3547hash✓1
Current: a70793f8adfff6f1133f749c3844775645fc3547
Suggested: cscale2cw2842cqautobest2cflanyformat.jpg
pixel.nine.com.audescriptive✗1
pxdescriptive✗1
0generic✓1
Current: 0
Suggested: action.jpg
adsctdescriptive✗1
adsctdescriptive✗1

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
1 schema types detected
PASS

Detected schema types

WebPage json-ld
0/0 required

Missing schema opportunities

  • easy

    Article

    Page reads as an article (long body + headline) — add Article schema

    Eligible for top-stories carousel and Discover

  • moderate

    Review

    Page has review markup or testimonials that could be marked up

    Enables star-rating snippets in search

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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