Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

A+

FIX

REVIEW

PASS

INFO

Checks

4 PASS 1 REVIEW

Brand Presence

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

80/100

Site name appears as

Page title	Visa
og:site_name	—
twitter:site	—
Organization.name	Cancer Research UK.

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Consider adding contactPoint — helps appear in "contact us" rich results
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Links

94 links checked, 94 healthy, 0 broken

PASS

94 links checked, 94 healthy, 0 broken

94 of 94 links are healthy

94 total 92 healthy 2 redirects

Redirects (2)

URL	Destination	Found in	Hops
https://www.cancerresearchuk.org/our-res...	https://www.cancerresearchuk.org/our-res...	`<a>`	0
https://www.cancerresearchuk.org/about-u...	https://www.cancerresearchuk.org/about-u...	`<a>`	0

200 https://cancerresearchuk.org/_next/static/media/001e002f03b0... <link>

200 https://cancerresearchuk.org/_next/static/media/22f59f5d5b47... <link>

200 https://cancerresearchuk.org/_next/static/media/35789c96e49e... <link>

200 https://cancerresearchuk.org/_next/static/media/6eb962549b7d... <link>

200 https://cancerresearchuk.org/_next/static/media/72b3d441bbdb... <link>

200 https://cancerresearchuk.org/_next/static/media/82b68f6f091d... <link>

200 https://cancerresearchuk.org/_next/static/media/aac452a0af55... <link>

200 https://cancerresearchuk.org/_next/static/media/bb3853c71160... <link>

200 https://cancerresearchuk.org/_next/static/media/e21fa8781a9a... <link>

200 https://cancerresearchuk.org/_next/static/media/fb98212e27cc... <link>

200 https://images.ctfassets.net/u7vsjnoopqo5/4uDzgmkufKEz5N4ef7... <link>

200 https://cancerresearchuk.org/_next/static/css/c361d1f26b5247... <link>

200 https://cancerresearchuk.org/_next/static/css/c682fa5ca7232d... <link>

200 https://cancerresearchuk.org/_next/static/css/761dc5ff23fcdf... <link>

200 https://cancerresearchuk.org/_next/static/chunks/webpack-d18... <link>

200 https://cancerresearchuk.org/_next/static/chunks/87c73c54-dd... <script>

200 https://cancerresearchuk.org/_next/static/chunks/18-f78cdf1f... <script>

200 https://cancerresearchuk.org/_next/static/chunks/main-app-57... <script>

200 https://cancerresearchuk.org/_next/static/chunks/7180-be8f24... <script>

200 https://cancerresearchuk.org/_next/static/chunks/8619-0ff90b... <script>

200 https://cancerresearchuk.org/_next/static/chunks/7852-beba7e... <script>

200 https://cancerresearchuk.org/_next/static/chunks/3295-faf68d... <script>

200 https://cancerresearchuk.org/_next/static/chunks/4925-3876f6... <script>

200 https://cancerresearchuk.org/_next/static/chunks/8520-3a0ebf... <script>

200 https://cancerresearchuk.org/_next/static/chunks/2563-5fb75c... <script>

200 https://cancerresearchuk.org/_next/static/chunks/9978-a9b365... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-KHMJ7CS <link>

200 https://cdn.cookielaw.org/scripttemplates/otSDKStub.js <link>

200 https://cancerresearchuk.org/_next/static/chunks/1935.74994e... <link>

200 https://cancerresearchuk.org/manifest.webmanifest <link>

200 https://www.cancerresearchuk.org <link>

200 https://cancerresearchuk.org/favicon.ico <link>

200 https://cancerresearchuk.org/icon.png?43a0da25a4015df0 <link>

200 https://cancerresearchuk.org/apple-icon.png?43a0da25a4015df0 <link>

200 https://cancerresearchuk.org/_next/static/chunks/polyfills-4... <script>

200 https://find.cancerresearchuk.org/?size=n_20_n <a>

200 https://cancerresearchuk.org/get-involved/donate <a>

200 https://www.cancerresearchuk.org/about-cancer <a>

200 https://www.cancerresearchuk.org/get-involved <a>

200 https://www.cancerresearchuk.org/our-research <a>

200 https://www.cancerresearchuk.org/for-researchers <a>

200 https://www.cancerresearchuk.org/get-involved/ways-to-shop <a>

200 https://www.cancerresearchuk.org/about-us/ <a>

200 https://www.cancerresearchuk.org/about-cancer/type <a>

200 https://www.cancerresearchuk.org/about-cancer/spot-cancer-ea... <a>

200 https://cancerresearchuk.org/about-cancer/causes-of-cancer <a>

200 https://www.cancerresearchuk.org/about-cancer/coping <a>

200 https://www.cancerresearchuk.org/health-professional <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

Missing og:type

The og:type tag helps social platforms categorize the content.

Missing og:site_name

The og:site_name tag displays the website name in social previews.

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

cancerresearchuk.org

Cancer Research UK | The world's leading cancer charity

We exist to beat cancer. And we're dedicated to saving and improving lives with our research. Will you help us transform the lives of future generations?

Preview quality · Twitter/X A+ · 100/100

twitter:card — summary_large_image
twitter:title — Cancer Research UK | The world's leading cancer charity
twitter:description — We exist to beat cancer. And we're dedicated to saving and improving lives with our research. Will you help us transf...
twitter:image — https://images.ctfassets.net/u7vsjnoopqo5/4KvYfwN2xheb6YkPFfL0Re/483d435617c31f7394ada12dbed5d7a8/DAT-DSC_0678.webp

CANCERRESEARCHUK.ORG

Cancer Research UK | The world's leading cancer charity

We exist to beat cancer. And we're dedicated to saving and improving lives with our research. Will you help us transform the lives of future generations?

Preview quality · Facebook C · 70/100

og:title — Cancer Research UK | The world's leading cancer charity
og:description — We exist to beat cancer. And we're dedicated to saving and improving lives with our research. Will you help us transf...
og:image — https://images.ctfassets.net/u7vsjnoopqo5/4KvYfwN2xheb6YkPFfL0Re/483d435617c31f7394ada12dbed5d7a8/DAT-DSC_0678.webp
og:type — Add og:type — Recommended — tells Facebook the content category
og:url — https://www.cancerresearchuk.org
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Cancer Research UK | The world's leading cancer charity

cancerresearchuk.org

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (153 chars / 150 max)

og:title — Cancer Research UK | The world's leading cancer charity
og:description — We exist to beat cancer. And we're dedicated to saving and improving lives with our research. Will you help us transf...
og:image — https://images.ctfassets.net/u7vsjnoopqo5/4KvYfwN2xheb6YkPFfL0Re/483d435617c31f7394ada12dbed5d7a8/DAT-DSC_0678.webp

Description will be truncated on LinkedIn (153 chars, max 150)
→ Tighten og:description to ≤150 characters

cancerresearchuk.org

Cancer Research UK | The world's leading cancer charity

We exist to beat cancer. And we're dedicated to saving and improving lives with our research. Will you help us transform the lives of future generations?

Preview quality · Slack A+ · 100/100

og:title — Cancer Research UK | The world's leading cancer charity
og:description — We exist to beat cancer. And we're dedicated to saving and improving lives with our research. Will you help us transf...
og:image — https://images.ctfassets.net/u7vsjnoopqo5/4KvYfwN2xheb6YkPFfL0Re/483d435617c31f7394ada12dbed5d7a8/DAT-DSC_0678.webp

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 91/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

JSON-LD Blocks

Block 1 : Organization

11 properties Valid

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "additionalType": "NGO",
  "@id": "https://www.cancerresearchuk.org",
  "name": "Cancer Research UK.",
  "address": "2 Redman Place, London, E20 1JQ.",
  "telephone": "03001234452",
  "url": "https://www.cancerresearchuk.org/",
  "sameAs": [
    "https://en.wikipedia.org/wiki/Cancer_Research_UK",
    "https://www.youtube.com/cancerresearchuk",
    "https://en-gb.facebook.com/cancerresearchuk",
    "https://twitter.com/CR_UK",
    "https://www.instagram.com/cr_uk",
    "https://www.linkedin.com/company/cancer-research-uk",
    "https://www.cancerresearchuk.org/"
  ],
  "image": {
    "@type": "ImageObject",
    "url": "https://images.ctfassets.net/u7vsjnoopqo5/1I8t3n47c0VtmtYLqtUjNg/af53a4e82be7a86571289b90793bfd88/logo.svg"
  },
  "logo": {
    "@type": "ImageObject",
    "representativeOfPage": "True",
    "url": "https://images.ctfassets.net/u7vsjnoopqo5/4uDzgmkufKEz5N4ef7374L/6418128c52a524c1ffad4a815f68ecee/cruk-logo.svg"
  }
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.