SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.Cross-tab audit — SEO, performance, crawlability, mobile, structured data
CContent DepthAction563 words, Fairly DifficultREVIEW
Good depth
Reading level
Grade 9
Text-to-HTML Ratio
3 KB / 335 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
BImage SEO16 images, 2 descriptive filenamesREVIEW
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: next.jpg | |||
See Accessibility tab for detailed alt text quality analysis.
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.
Source: Google Image SEO
ACanonical URLMinor issuesPASS
AMeta TagsTitle: 4 charsPASS
"Visa"
Alignment helps users confirm they've reached the right page.
Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.
Learn more ▾ ▴
Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.
Source: Google Search Central / on-page SEO
A+Internal Links11 internal, 46 externalPASS
Link Distribution
Anchor Text Quality
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | /get-involved/donate | 2 |
| 2 | /get-involved | 1 |
| 3 | /get-involved/volunteer | 1 |
| 4 | /get-involved/do-your-own-fundraising | 1 |
| 5 | /our-research/breakthroughs | 1 |
| 6 | /get-involved/find-an-event/big-hike | 1 |
| 7 | /about-us/contact-us | 1 |
| 8 | /about-cancer/causes-of-cancer | 1 |
| 9 | /our-research/rest-is-science | 1 |
| 10 | /get-involved/find-an-event/charity-walks/shine-night-walk | 1 |
Top External Domains
| Domain | Links |
|---|---|
| www.cancerresearchuk.org | 39 |
| find.cancerresearchuk.org | 3 |
| shop.cancerresearchuk.org | 1 |
| news.cancerresearchuk.org | 1 |
| cancerchat.cancerresearchuk.org | 1 |
| www.fundraisingregulator.org.uk | 1 |
A+Schema Markup Audit1 schema types detectedPASS
Rich result eligibility
Organization knowledge panel
Detected schema types
Organization json-ld → Organization knowledge panel2/2 required · 2/4 recommended
Required fields (Google)
- name — Required for the knowledge panel
- url — Required for entity matching
Recommended fields
- logo — Strongly recommended — appears in the knowledge panel header
- sameAs — Connects the entity across the web
- contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
- description — Add an organization description Used as the panel summary
Adding these recommended fields improves chances of getting Organization knowledge panel in search results.
Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).
Source: Google Search Central
Hreflang0 hreflang tagsINFO
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.