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https://arrl.org

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
88
GRADE
B
FIX
1
REVIEW
2
PASS
3
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
3 PASS 2 REVIEW 1 FIX
F
Schema Markup Audit
Action
1 schema types detected
FIX

Rich result eligibility

Article Not eligible

Article rich results

Missing: image, author, datePublished

Detected schema types

Article json-ld → Article rich results
1/4 required · 1/2 recommended
Required fields (Google)
  • headline — Required — used as the rich result title
  • image — Add at least one high-resolution image (1200px+ wide) Required for top-stories carousel eligibility
  • author — Add an author Person or Organization with name Required by Google's E-E-A-T guidelines
  • datePublished — Add datePublished in ISO 8601 format Required for time-sensitive rich results
Recommended fields
  • dateModified — Signals freshness to the news algorithm
  • description — Add a description / dek string Used as the result snippet
Google's spec for this type

Missing schema opportunities

  • moderate

    VideoObject

    Page embeds video content that could be marked up as VideoObject

    Videos appear in the video carousel and have a thumbnail badge

Your Article structured data is missing required fields for Google's Article rich results. Without these, the page won't qualify for rich results.

Why this matters

Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.

Source: Google Search Central

B
Canonical URL
Minor issues
REVIEW
Minor issues
Warning::
No canonical tag found
Search engines will determine the canonical URL themselves, which may cause duplicate content issues.
No Canonical URL Set
Page URL https://arrl.org Canonical (not set)

Search engines will determine the canonical URL themselves, which may cause duplicate content issues.

Why this matters

Without a canonical, Google may treat each URL variant (with/without slash, with tracking params, http/https) as duplicate content and split ranking.

Learn more

A canonical link tells Google which URL is the 'real' one when multiple URLs serve identical content. Without it, link equity gets split across variants and none of them rank as well as a single canonical version would. One <link rel="canonical"> tag in <head> covers it.

Source: Google Search Central

B
Content Depth
899 words, Very Difficult
REVIEW
899 words, Very Difficult
Info::
Page has 899 words of content
Info::
Reading level: Very Difficult (grade 63)
899 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 63

Text-to-HTML Ratio

10% text 90% HTML

5 KB / 54 KB

A
Meta Tags
Title: 11 chars
PASS
Title: 11 chars
Info::
Page title is set
Got: ARRL - Home
Warning::
Title is only 11 characters — consider expanding
Info::
Title and H1 are well-aligned
Title

"ARRL - Home"

11 characters Too short
Title: ARRL - Home
H1: ARRL
Match: Similar ✓
Robots: Indexable (no restrictions)
A+
Image SEO
39 images, 36 descriptive filenames
PASS
39 images, 36 descriptive filenames
Info::
3 image(s) have hash/generic filenames
Info::
4 image(s) missing alt text — see Accessibility tab
36 descriptive
3 hash-based
0 generic
39 total
FilenameQualityAltIssues
info.pngdescriptive1
diamond_logo.pngdescriptive1
book.pngdescriptive1
ARRL_New Books_June 23_sm.jpgdescriptive1
9ccd6435df488be1e43d5e7f86ab7163.gifhash1
Current: 9ccd6435df488be1e43d5e7f86ab7163.gif
Suggested: images.gif
65de059011c1ad6ad5e166412a792394.gifhash1
Current: 65de059011c1ad6ad5e166412a792394.gif
Suggested: images.gif
bfcd6263dbc51d9160120dabbfe08b28.pnghash1
Current: bfcd6263dbc51d9160120dabbfe08b28.png
Suggested: images.png

See Accessibility tab for detailed alt text quality analysis.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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