SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.Cross-tab audit — SEO, performance, crawlability, mobile, structured data
DSchema Markup AuditAction2 schema types detectedFIX
Rich result eligibility
Organization knowledge panel
Missing: name
Sitelinks search box
Missing: name
Detected schema types
Organization json-ld → Organization knowledge panel1/2 required · 1/4 recommended
Required fields (Google)
- name — Add the organization name Required for the knowledge panel
- url — Required for entity matching
Recommended fields
- logo — Strongly recommended — appears in the knowledge panel header
- sameAs — Add sameAs URLs for social profiles Connects the entity across the web
- contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
- description — Add an organization description Used as the panel summary
WebSite json-ld → Sitelinks search box1/2 required · 1/1 recommended
Required fields (Google)
- name — Add the site name Required for the sitelinks search box
- url — Required to anchor the search box to your domain
Recommended fields
- potentialAction — Enables the in-SERP search box
Missing schema opportunities
- easy
Article
Page reads as an article (long body + headline) — add Article schema
Eligible for top-stories carousel and Discover
Your Organization structured data is missing required fields for Google's Organization knowledge panel. Without these, the page won't qualify for rich results.
Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.
Source: Google Search Central
Your WebSite structured data is missing required fields for Google's Sitelinks search box. Without these, the page won't qualify for rich results.
Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.
Source: Google Search Central
BImage SEO28 images, 9 descriptive filenamesREVIEW
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| image | generic | ✓ | 1 |
Current: image Suggested: images.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: images.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: images.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: images.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: images.jpg | |||
| image | generic | ✓ | 1 |
Current: image Suggested: images.jpg | |||
| 28f0c0ef-327b-4d1a-a75a-60a87a353206.jpeg | hash | ✓ | 1 |
Current: 28f0c0ef-327b-4d1a-a75a-60a87a353206.jpeg Suggested: images.jpeg | |||
| 0096d76a-4eee-466e-b2fa-ad9552a1fb2d.png | hash | ✓ | 1 |
Current: 0096d76a-4eee-466e-b2fa-ad9552a1fb2d.png Suggested: images.png | |||
| 9722fdf6-5487-47d2-bb68-e0b4dd8b3110.png | hash | ✓ | 1 |
Current: 9722fdf6-5487-47d2-bb68-e0b4dd8b3110.png Suggested: images.png | |||
| 674be705-47b4-4f7b-bb80-f4937c4fc0a0.png | hash | ✓ | 1 |
Current: 674be705-47b4-4f7b-bb80-f4937c4fc0a0.png Suggested: images.png | |||
| e03cd282-3f7c-4395-813d-835c62e77173.jpeg | hash | ✓ | 1 |
Current: e03cd282-3f7c-4395-813d-835c62e77173.jpeg Suggested: images.jpeg | |||
| 7eb469ac-0892-410a-aace-11664674bd34.jpeg | hash | ✓ | 1 |
Current: 7eb469ac-0892-410a-aace-11664674bd34.jpeg Suggested: images.jpeg | |||
| 605e7e22-7ca4-451e-8eee-9bec2cc341a8.jpeg | hash | ✓ | 1 |
Current: 605e7e22-7ca4-451e-8eee-9bec2cc341a8.jpeg Suggested: images.jpeg | |||
| 4cd296a3-16a2-4a67-9907-b83bddc49151.jpeg | hash | ✓ | 1 |
Current: 4cd296a3-16a2-4a67-9907-b83bddc49151.jpeg Suggested: images.jpeg | |||
| 030a6b13-7db8-407d-93cf-fd8f5b9a740e.png | hash | ✓ | 1 |
Current: 030a6b13-7db8-407d-93cf-fd8f5b9a740e.png Suggested: images.png | |||
| d50110b4-ddf3-464d-afd3-397be526cb23.jpeg | hash | ✓ | 1 |
Current: d50110b4-ddf3-464d-afd3-397be526cb23.jpeg Suggested: images.jpeg | |||
| 4ce71d19-dd55-44c0-8968-61f8c11b1c6d.png | hash | ✓ | 1 |
Current: 4ce71d19-dd55-44c0-8968-61f8c11b1c6d.png Suggested: images.png | |||
| fa311dae-91e0-4165-8969-bf733a70543f.png | hash | ✓ | 1 |
Current: fa311dae-91e0-4165-8969-bf733a70543f.png Suggested: images.png | |||
| 91edb714-321e-4e22-a392-53837bf9494e.png | hash | ✓ | 1 |
Current: 91edb714-321e-4e22-a392-53837bf9494e.png Suggested: images.png | |||
See Accessibility tab for detailed alt text quality analysis.
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.
Source: Google Image SEO
A+Canonical URLProperly configuredPASS
AMeta TagsTitle: 6 charsPASS
"GOV.BR"
Alignment helps users confirm they've reached the right page.
Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.
Learn more ▾ ▴
Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.
Source: Google Search Central / on-page SEO
A+Content Depth3242 words, Very DifficultPASS
Good depth
Reading level
Grade 16
Text-to-HTML Ratio
26 KB / 319 KB
A+Internal Links219 internal, 60 externalPASS
Link Distribution
Anchor Text Quality
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | # | 13 |
| 2 | https://www.gov.br/pt-br/apps/@@galeria-de-aplicativos | 5 |
| 3 | /pt-br/termos-de-uso | 4 |
| 4 | https://www.gov.br/acessoainformacao/pt-br | 3 |
| 5 | https://www.gov.br/mj/pt-br/acesso-a-informacao/acoes-e-programas/celular-seguro | 3 |
| 6 | 3 | |
| 7 | https://www.gov.br/saude/pt-br/campanhas-da-saude/2025/atualizacao-da-caderneta-de-vacinacao | 3 |
| 8 | https://www.gov.br/pt-br/servicos/listar_servicos_segmento?segmento=publico_alvo_cidadaos | 2 |
| 9 | https://www.gov.br/pt-br/temas/protecao-de-dados-pessoais | 2 |
| 10 | https://www.gov.br/pt-br/noticias/saude-e-vigilancia-sanitaria | 2 |
Top External Domains
| Domain | Links |
|---|---|
| agenciagov.ebc.com.br | 11 |
| www.facebook.com | 5 |
| falabr.cgu.gov.br | 4 |
| play.google.com | 3 |
| apps.apple.com | 3 |
| api.whatsapp.com | 3 |
| www.linkedin.com | 3 |
| twitter.com | 3 |
| faq-login-unico.servicos.gov.br | 2 |
| www.whatsapp.com | 2 |
Hreflang0 hreflang tagsINFO
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.