Audit overview
3 categories need attention: Performance, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
1 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
2 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
3 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
No H1 heading found
No H1 means screen-reader users can't identify the page's primary topic, and Google's content-extraction degrades.
Soft 404: server returns HTTP 200 for non-existent pages
Soft 404s (HTTP 200 for missing pages) confuse Google — it indexes the 'not found' page as real content and ranks it.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$367 investment → $16,676/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
6 barrier(s) likely increasing bounce by ~34%.
- Page takes 6.1s to loadUsers abandon at ~3s — you're 3.6s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 5.9sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Mixed content on HTTPS pageBrowsers block insecure subresources — broken images, missing scripts, warning badge→ Change http:// URLs inside the page to https:// (or protocol-relative)
- 39 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- 12 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- No H1 heading foundADA Title III: USD 25,000 – USD 150,000
- 1 image(s) missing alt attributeADA Title III: USD 25,000 – USD 150,000
Bounce-Rate Cost
$12,050 /mo
+34.4pp bounce · ~3,443 lost visitors/mo
CPC: USD 3.50
Bandwidth Waste
$0.83 /mo
10355.3 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~1.0 MB per page loadSaves $0.83/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
4.31 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
6.14 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
5.85 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.004
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
6.00 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
24.70 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.61 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.27 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
607 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.006
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.15 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
5.44 s
Categories
8Performance
All checks pass
Security
All checks pass
Accessibility
1 image(s) missing alt attribute
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 73+ on Accessibility; you're at 50 — closing this gap is the highest-leverage improvement.
Technology stack
TownNews, on Firebase
Stack Architecture
33Across 
Ad Lightning 
Amazon Advertising 
AppNexus 
DoubleClick Floodlight 
Google Analytics 
Google Publisher Tag 
Google Tag Manager 
Magnite 
OpenX 
Oracle BlueKai 
Prebid 
PubMatic 
Smart Ad Server 
SpotX 
Cart Functionality 
TownNews 
Bootstrap 3.4.1
Bulma Facebook 
Font Awesome 
Google Font API HSTS 
LazySizes 
OWL Carousel 
Open Graph 
Osano 
RSS 
Tailwind CSS 
core-js 3.33.0
jQuery 3.6.0 jQuery Migrate 3.3.0
lit-html 2.8.0
reCAPTCHA 
Firebase 6.6.2All Detected Technologies (35)
Firebase is a Google-backed application development software that enables developers to develop iOS, Android and Web apps.
TownNews is a CMS platform built for local media organizations.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
Font Awesome is a font and icon toolkit based on CSS and Less.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
LazySizes is a JavaScript library used to delay the loading of images (iframes, scripts, etc) until they come into view.
OWL Carousel is an enabled jQuery plugin that lets you create responsive carousel sliders.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Osano is a data privacy platform that helps your website become compliant with laws such as GDPR and CCPA.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Query Migrate is a javascript library that allows you to preserve the compatibility of your jQuery code developed for versions of jQuery older than 1.9.
lit-html is a simple, modern, safe, small and fast HTML templating library for JavaScript.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
Ad Lightning is an programmatic ads monitoring and audit service.
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
AppNexus is a cloud-based software platform that enables and optimizes programmatic online advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Magnite is an independent sell-side advertising platform that provides technology for publishers to monetize digital advertising inventory across various formats.
OpenX is a programmatic advertising technology company.
Oracle BlueKai is a cloud-based big data platform that enables companies to personalise online, offline, and mobile marketing campaigns.
Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.
PubMatic is a company that develops and implements online advertising software and strategies for the digital publishing and advertising industry.
Smart Ad Server is an adserving and RTB platform.
SpotX is a video advertising platform.
Observations (4)
Runtime exposed via X-Powered-By header
The X-Powered-By header reveals 'Firebase 6.6.2'. Remove this header in production to reduce information leakage.
No build tool detected
A framework (Bootstrap) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Bootstrap version may be outdated
Detected Bootstrap 3.4.1. The current major version is 5. Consider updating for security patches and new features.
Complex technology stack detected
35 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 4h total → projected C (78)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · No H1 heading found
- · 3 link(s) with no accessible text
- · Soft 404: server returns HTTP 200 for non-existent pages
Sprint 2: Core Fixes
+1Medium effort, high structural impact
- · 2 control(s) without accessible label
- · 1 image(s) missing alt attribute