Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

1 PASS 3 REVIEW 1 FIX

Links

Action

200 links checked, 160 healthy, 39 broken

FIX

200 links checked, 160 healthy, 39 broken

160 of 200 links are healthy

Broken link: https://www.gstatic.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://33across-d.openx.net

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://a.wishabi.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://aax.amazon-adsystem.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://api.circularhub.com

Found in <link href>. Get "https://api.circularhub.com": resolve api.circularhub.com: lookup api.circularhub.com on 1.1.1.1:53: no such host

Got: unreachable

Broken link: https://b.wishabi.com

Found in <link href>. Get "https://b.wishabi.com": EOF

Got: unreachable

Broken link: https://cdn-sic.33across.com

Found in <link href>. Returns HTTP 401.

Got: HTTP 401

Broken link: https://cdn.ampproject.org

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://cdn.districtm.io

Found in <link href>. Get "https://cdn.districtm.io": resolve cdn.districtm.io: lookup cdn.districtm.io on 1.1.1.1:53: no such host

Got: unreachable

Broken link: https://cms-xch.33across.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://contributor.google.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://cookie.brealtime.com

Found in <link href>. Get "https://cookie.brealtime.com": remote error: tls: handshake failure

Got: unreachable

Broken link: https://dealperform-images.s3.amazonaws.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://fonts.googleapis.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://fonts.gstatic.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://fundingchoicesmessages.google.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://ib.adnxs.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://idsync.rlcdn.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://match.adsrvr.org

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://pixel.advertising.com

Found in <link href>. Get "https://pixel.advertising.com": blocked: pixel.advertising.com resolves to private/reserved IP 192.168.18.7

Got: unreachable

Broken link: https://pixel.rubiconproject.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://rtb-csync.smartadserver.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://secure.adnxs.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://sic.33across.com

Found in <link href>. Returns HTTP 401.

Got: HTTP 401

Broken link: https://ssc-cms.33across.com

Found in <link href>. Get "https://ssc-cms.33across.com": context deadline exceeded

Got: unreachable

Broken link: https://ssc.33across.com

Found in <link href>. Get "https://ssc.33across.com": blocked: ssc.33across.com resolves to private/reserved IP 127.0.0.1

Got: unreachable

Broken link: https://staticxx.facebook.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Long redirect chain: https://survey.g.doubleclick.net (3 hops)

Broken link: https://sync.search.spotxchange.com

Found in <link href>. Get "https://sync.search.spotxchange.com": resolve sync.search.spotxchange.com: lookup sync.search.spotxchange.com on 1.1.1.1:53: no such host

Got: unreachable

Broken link: https://t.myvisualiq.net

Found in <link href>. Get "https://t.myvisualiq.net": resolve t.myvisualiq.net: lookup t.myvisualiq.net on 1.1.1.1:53: no such host

Got: unreachable

Broken link: https://tags.bluekai.com

Found in <link href>. Get "https://tags.bluekai.com": resolve tags.bluekai.com: lookup tags.bluekai.com on 1.1.1.1:53: no such host

Got: unreachable

Broken link: https://tapestry.tapad.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://us-u.openx.net

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://www.googletagservices.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://adservice.google.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://securepubads.g.doubleclick.net

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://tpc.googlesyndication.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://pagead2.googlesyndication.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://www.googletagmanager.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://buffalonews.com/users/admin/contribute/article/

Found in <a href>. Returns HTTP 403.

Got: HTTP 403

200 total 118 healthy 39 broken 43 redirects

Broken Links (39)

Status	URL	Found in	Error
404	https://www.gstatic.com	`<link>`	Not Found
404	https://33across-d.openx.net	`<link>`	Not Found
404	https://a.wishabi.com	`<link>`	Not Found
404	https://aax.amazon-adsystem.com	`<link>`	Not Found
ERR	https://api.circularhub.com	`<link>`	Get "https://api.circularhub.com": resol...
ERR	https://b.wishabi.com	`<link>`	Get "https://b.wishabi.com": EOF
401	https://cdn-sic.33across.com	`<link>`	Unauthorized
404	https://cdn.ampproject.org	`<link>`	Not Found
ERR	https://cdn.districtm.io	`<link>`	Get "https://cdn.districtm.io": resolve ...
404	https://cms-xch.33across.com	`<link>`	Not Found
404	https://contributor.google.com	`<link>`	Not Found
ERR	https://cookie.brealtime.com	`<link>`	Get "https://cookie.brealtime.com": remo...
404	https://dealperform-images.s3.amazonaws.com	`<link>`	Not Found
404	https://fonts.googleapis.com	`<link>`	Not Found
404	https://fonts.gstatic.com	`<link>`	Not Found
404	https://fundingchoicesmessages.google.com	`<link>`	Not Found
404	https://ib.adnxs.com	`<link>`	Not Found
404	https://idsync.rlcdn.com	`<link>`	Not Found
404	https://match.adsrvr.org	`<link>`	Not Found
ERR	https://pixel.advertising.com	`<link>`	Get "https://pixel.advertising.com": blo...
404	https://pixel.rubiconproject.com	`<link>`	Not Found
404	https://rtb-csync.smartadserver.com	`<link>`	Not Found
404	https://secure.adnxs.com	`<link>`	Not Found
401	https://sic.33across.com	`<link>`	Unauthorized
ERR	https://ssc-cms.33across.com	`<link>`	Get "https://ssc-cms.33across.com": cont...
ERR	https://ssc.33across.com	`<link>`	Get "https://ssc.33across.com": blocked:...
404	https://staticxx.facebook.com	`<link>`	Not Found
ERR	https://sync.search.spotxchange.com	`<link>`	Get "https://sync.search.spotxchange.com...
ERR	https://t.myvisualiq.net	`<link>`	Get "https://t.myvisualiq.net": resolve ...
ERR	https://tags.bluekai.com	`<link>`	Get "https://tags.bluekai.com": resolve ...
404	https://tapestry.tapad.com	`<link>`	Not Found
404	https://us-u.openx.net	`<link>`	Not Found
404	https://www.googletagservices.com	`<link>`	Not Found
404	https://adservice.google.com	`<link>`	Not Found
404	https://securepubads.g.doubleclick.net	`<link>`	Not Found
404	https://tpc.googlesyndication.com	`<link>`	Not Found
404	https://pagead2.googlesyndication.com	`<link>`	Not Found
404	https://www.googletagmanager.com	`<link>`	Not Found
403	https://buffalonews.com/users/admin/contribute/art...	`<a>`	Forbidden

Redirects (11)

URL	Destination	Found in
https://b.scorecardresearch.com	https://b.scorecardresearch.com	`<link>`
https://sb.scorecardresearch.com	https://sb.scorecardresearch.com	`<link>`
https://buffalonews.com/privacy	https://buffalonews.com/privacy	`<a>`
https://buffalonews.com/users/admin/	https://buffalonews.com/users/admin/	`<a>`
https://buffalonews.com/news/local/gover...	https://buffalonews.com/news/local/gover...	`<a>`
https://buffalonews.com/news/nation-worl...	https://buffalonews.com/news/nation-worl...	`<a>`
https://buffalonews.com/news/local/busin...	https://buffalonews.com/news/local/busin...	`<a>`
https://buffalonews.com/news-tip/	https://buffalonews.com/news-tip/	`<a>`
https://buffalonews.com/obituaries/celeb...	https://buffalonews.com/obituaries/celeb...	`<a>`
https://buffalonews.com/obituaries/searc...	https://buffalonews.com/obituaries/searc...	`<a>`
https://buffalonews.com/opinion/	https://buffalonews.com/opinion/	`<a>`

Mixed Content

1 HTTP resource(s) loaded on HTTPS page

REVIEW

1 HTTP resource(s) loaded on HTTPS page

HTTP link loaded on HTTPS page

Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.

Got: http://buffalonews.com/search/?f=rss&t=article&l=50&s=start_time&sd=desc&k%5B%5D=%23topstory Expected: https://buffalonews.com/search/?f=rss&t=article&l=50&s=start_time&sd=desc&k%5B%5D=%23topstory

URL: http://buffalonews.com/search/?f=rss&t=article&l=50&s=start_time&sd=desc&k%5B%5D=%23topstory

Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.

Expected: https://buffalonews.com/search/?f=rss&t=article&l=50&s=start_time&sd=desc&k%5B%5D=%23topstory

Why this matters

Mixed content — HTTP resource on HTTPS page. Browser may block silently or warn user.

Source: Google Chrome Security

Structured Data

2 JSON-LD block(s) found — some improvements recommended.

REVIEW

2 JSON-LD block(s) found — some improvements recommended.

Missing required property "name" for Organization

The "name" property is required for the Organization schema type.

Missing required property "name" for Organization

The "name" property is required for the Organization schema type.

Missing recommended property "logo" for Organization

Adding "logo" can improve how search engines display your content.

Missing recommended property "logo" for Organization

Adding "logo" can improve how search engines display your content.

2 JSON-LD blocks found

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization

4 properties Valid

Missing required property: name

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "url": "http://buffalonews.com",
  "sameAs": [
    "/facebook",
    "/twitter",
    "/bluesky",
    "/youtube"
  ]
}

Block 2 : Organization

4 properties Valid

Missing required property: name

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "url": "http://buffalonews.com",
  "sameAs": [
    "/facebook",
    "/twitter",
    "/bluesky",
    "/youtube"
  ]
}

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

62/100

Site name appears as

Page title	Audio
og:site_name	Buffalo News
twitter:site	@TheBuffaloNews
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

4/15

has url

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
Organization schema missing logo — add a logo property pointing to a square PNG
Consider adding contactPoint — helps appear in "contact us" rich results
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/custom/image/661b9d20-c537-11ea-a16f-1fed0e01c517.jpg?resize=600%2C315

og:title is long (149 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 149 chars Expected: 25–60 chars

URL:

https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/custom/image/661b9d20-c537-11ea-a16f-1fed0e01c517.jpg?resize=600%2C315

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 149 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

buffalonews.com

buffalonews.com | Read the latest Buffalo, NY, and Erie County news from the Buffalo News. Get headlines on local weather, entertainment, and events.

Read the latest Buffalo, NY, and Erie County news from the Buffalo News. Get headlines on local weather, entertainment, and events.

Preview quality · Twitter/X A · 85/100

Title will be truncated (149 chars / 70 max)

twitter:card — summary_large_image
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/custom/image/661b9d20-c537-11ea-a16f-1fed0...

Title will be truncated on Twitter/X (149 chars, max 70)
→ Shorten the title to ≤70 characters

BUFFALONEWS.COM

buffalonews.com | Read the latest Buffalo, NY, and Erie County news from the Buffalo News. Get headlines on local weather, entertainment, and events.

Read the latest Buffalo, NY, and Erie County news from the Buffalo News. Get headlines on local weather, entertainment, and events.

Preview quality · Facebook A+ · 95/100

Title will be truncated (149 chars / 60 max)

og:title — buffalonews.com | Read the latest Buffalo, NY, and Erie County news from the Buffalo News. Get headlines on local wea...
og:description — Read the latest Buffalo, NY, and Erie County news from the Buffalo News. Get headlines on local weather, entertainmen...
og:image — https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/custom/image/661b9d20-c537-11ea-a16f-1fed0...
og:type — website
og:url — https://buffalonews.com/
og:site_name — Buffalo News

Title will be truncated on Facebook (149 chars, max 60)
→ Shorten og:title to ≤60 characters
og:image is below recommended size (600×315)
→ Upload an image ≥1200×630 for the large preview card

buffalonews.com | Read the latest Buffalo, NY, and Erie County news from the Buffalo News. Get headlines on local weather, entertainment, and events.

buffalonews.com

Preview quality · LinkedIn A+ · 95/100

Title will be truncated (149 chars / 120 max)

og:title — buffalonews.com | Read the latest Buffalo, NY, and Erie County news from the Buffalo News. Get headlines on local wea...
og:description — Read the latest Buffalo, NY, and Erie County news from the Buffalo News. Get headlines on local weather, entertainmen...
og:image — https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/custom/image/661b9d20-c537-11ea-a16f-1fed0...

Title will be truncated on LinkedIn (149 chars, max 120)
→ Shorten og:title to ≤120 characters

buffalonews.com

buffalonews.com | Read the latest Buffalo, NY, and Erie County news from the Buffalo News. Get headlines on local weather, entertainment, and events.

Read the latest Buffalo, NY, and Erie County news from the Buffalo News. Get headlines on local weather, entertainment, and events.

Preview quality · Slack A+ · 100/100

og:title — buffalonews.com | Read the latest Buffalo, NY, and Erie County news from the Buffalo News. Get headlines on local wea...
og:description — Read the latest Buffalo, NY, and Erie County news from the Buffalo News. Get headlines on local weather, entertainmen...
og:image — https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/custom/image/661b9d20-c537-11ea-a16f-1fed0...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image		—	—	—

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.