Global Performance
6/6 locations ✓High global latency — average 2009ms across 6 locations, fastest from Sao Paulo (1638ms), slowest from Amsterdam (3027ms). Assets on Azure CDN (host static.winc.com.au, 33 assets); document served directly from origin (Microsoft Azure). 6 locations above the 500ms target.
Audit overview
Sustainability needs attention; the rest of the categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Your mail setup has problems.
winc.com.au fails 1 mail check: No DMARC record found. This is the kind of misconfiguration that sends your mail to spam.
Top Priorities (5)
1 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
12 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
2 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
9 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
No H1 heading found
No H1 means screen-reader users can't identify the page's primary topic, and Google's content-extraction degrades.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
AUD 403 investment → AUD 24,658/month returns + AUD 50,200,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~32%.
- Page takes 7.8s to loadUsers abandon at ~3s — you're 5.3s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 992msClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 12 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 4 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- HSTS is enabled but max-age is short (604800s)First-visit protection is in place, but browsers forget the policy sooner than recommended→ Raise Strict-Transport-Security max-age to at least 31536000 (1 year)
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
AUD 50,200,000
- 2 advertising/retargeting trackers detectedPrivacy Act 1988: AUD 66,000 – AUD 50,000,000
- 4 tracking-shaped cross-site cookie(s): ascv, sess, ssl_sess, stviPrivacy Act 1988: AUD 66,000 – AUD 50,000,000
- 1 of 9 <nav> elements are unlabeledDDA: AUD 5,000 – AUD 200,000
Bounce-Rate Cost
AUD 17,019 /mo
+31.6pp bounce · ~3,161 lost visitors/mo
CPC: AUD 5.38
Bandwidth Waste
AUD 1.31 /mo
10632.0 MB/mo × 0.123 AUD/GB
- Optimize transfer: save ~1.1 MB per page loadSaves AUD 1.31/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
4.93 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
7.79 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
992 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.001
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
6.88 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
14.80 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.89 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.68 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
83 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.116
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.90 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
3.38 s
Categories
8Performance
All checks pass
Security
All checks pass
Accessibility
1 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Bootstrap sites score 85+ on Compliance; you're at 71 — closing this gap is the highest-leverage improvement.
Top 10% of core-js sites score 85+ on Compliance; you're at 71 — closing this gap is the highest-leverage improvement.
Technology stack
Bootstrap, on Apache, hosted on Apache HTTP Server
Stack Architecture
Adobe Analytics 
Ahrefs 
DoubleClick Floodlight 
Facebook Pixel 
Google Analytics 
Google Tag Manager 
Linkedin Insight Tag 
Mouse Flow 
Podscribe 
Raygun 
Bootstrap 
Font Awesome 
Google Font API Google Search Console HSTS 
Lodash 4.17.23Microsoft Mimecast 
Open Graph 
ServiceNow 
Twitter typeahead.js 
Webpack 
core-js 3.48.0
jQuery 3.6.0
toastr 2.1.3
Apache Apache HTTP Server All Detected Technologies (27)
Apache is a free and open-source cross-platform web server software.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
Font Awesome is a font and icon toolkit based on CSS and Less.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Lodash is a JavaScript library which provides utility functions for common programming tasks using the functional programming paradigm.
Open Graph is a protocol that is used to integrate any web page into the social graph.
ServiceNow is a cloud computing platform to help companies manage digital workflows for enterprise operations.
Webpack is an open-source JavaScript module bundler.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
toastr is a Javascript library for non-blocking notifications. The goal is to create a simple core library that can be customized and extended.
Adobe Analytics is a web analytics, marketing and cross-channel analytics application.
Ahrefs is an online toolset utilised for search engine optimisation (SEO) and competitor analysis, which permits users to analyse their website's performance, track keyword rankings, identify backlink opportunities, and research competitors' websites, among other features.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Podscribe is an IAB-certified podcast and audio ad measurement platform; podcast sites link to their transcripts on app.podscribe.ai and advertiser sites load its attribution tags from podscribe hosts.
Raygun is a cloud-based networking monitoring and bug tracking application.
Observations (2)
No build tool detected
A framework (Bootstrap) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
27 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 4h total → projected B (84)
Sprint 1: Quick Wins
+3Highest ROI — low effort, high impact
- · No H1 heading found
- · 1 button(s) with no accessible text
- · 9 link(s) with no accessible text
Sprint 2: Core Fixes
Medium effort, high structural impact
- · 12 control(s) without accessible label
- · 2 image(s) missing alt attribute