https://www.winc.com.au
SEO
· 14 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.SCORE
97
GRADE
A+
FIX
0
REVIEW
1
PASS
12
INFO
1
Cross-tab audit — SEO, performance, crawlability, mobile, structured data
Checks
1412 PASS 1 REVIEW
BSchema Markup Audit2 schema types detectedREVIEW
Schema Markup Audit
2 schema types detected
Rich result eligibility
WebSite Not eligible
Sitelinks search box
Missing: name
Organization Eligible
Organization knowledge panel
Detected schema types
WebSite json-ld → Sitelinks search box1/2 required · 1/1 recommended
Required fields (Google)
- name — Add the site name Required for the sitelinks search box
- url — Required to anchor the search box to your domain
Recommended fields
- potentialAction — Enables the in-SERP search box
Organization json-ld → Organization knowledge panel2/2 required · 2/4 recommended
Required fields (Google)
- name — Required for the knowledge panel
- url — Required for entity matching
Recommended fields
- logo — Strongly recommended — appears in the knowledge panel header
- sameAs — Connects the entity across the web
- contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
- description — Add an organization description Used as the panel summary
Your WebSite structured data is missing required fields for Google's Sitelinks search box. Without these, the page won't qualify for rich results.
Why this matters
Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.
Source: Google Search Central
Adding these recommended fields improves chances of getting Organization knowledge panel in search results.
Why this matters
Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).
Source: Google Search Central
A+Canonical URLProperly configuredPASS
Canonical URL
Properly configured
Properly configured
Info::
Canonical tag present
Got: https://www.winc.com.au/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Canonical URL Configured
Page URL https://www.winc.com.au Canonical https://www.winc.com.au/ Match Self-referencing (correct) Target 200 ✓
A+Meta TagsTitle optimizedPASS
Meta Tags
Title optimized
Title optimized
Info::
Page title is set
Got: Furniture, Stationery, Hygiene, Technology, Delivered | Winc
Info::
Title length (60 chars) is optimal
Info::
Meta description length (143 chars) is optimal
Title
"Furniture, Stationery, Hygiene, Technology, Delivered | Winc"
60 characters Optimal ✓
Robots: Indexable (no restrictions)
A+Title Style DepthTitle style is clean -- consistent separator, no stale year, no keyword stuffingPASS
Title Style Depth
Title style is clean -- consistent separator, no stale year, no keyword stuffing
Title style is clean -- consistent separator, no stale year, no keyword stuffing
Info::
Title style is clean
A+Content Depth1495 words, DifficultPASS
Content Depth
1495 words, Difficult
1495 words, Difficult
Info::
Page has 1495 words — good depth for search engines
Info::
Reading level: Difficult (grade 14)
Good depth
Reading level
Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult
Grade 14
Text-to-HTML Ratio
11% text 89% HTML
10 KB / 86 KB
AInternal Links100 internal, 6 externalPASS
Internal Links
100 internal, 6 external
100 internal, 6 external
Info::
100 internal links (94%)
Info::
72% of links use descriptive anchor text
Info::
100 internal / 6 external links
Warning::
20 internal links use generic anchor text
Got: 20 of 32 internal links
Link Distribution
94% internal (100) 6% external (6)
Anchor Text Quality
76 Descriptive 21 Generic 9 Empty
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | 11 | |
| 2 | /main-support-contactus | 3 |
| 3 | javascript:; | 3 |
| 4 | /campaign/FirstNationsRange | 3 |
| 5 | /campaign/diaries | 3 |
| 6 | https://www.winc.com.au/services/about-us/returns-policy/ | 3 |
| 7 | /main-my-reg | 3 |
| 8 | /page/sustainability | 2 |
| 9 | /main-catalogue-browse?rule=special+offers+searchbar+link&N=8278 | 2 |
| 10 | / | 2 |
Top External Domains
| Domain | Links |
|---|---|
| twitter.com | 1 |
| www.fsc.org | 1 |
| netxpress.biz | 1 |
| sds.chemalert.com | 1 |
| www.linkedin.com | 1 |
| www.facebook.com | 1 |
A+Image SEO41 images, 31 descriptive filenamesPASS
Image SEO
41 images, 31 descriptive filenames
41 images, 31 descriptive filenames
Info::
10 image(s) have hash/generic filenames
Info::
2 image(s) missing alt text — see Accessibility tab
31 descriptive
0 hash-based
10 generic
41 total
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| 3.jpg | generic | ✓ | 1 |
Current: 3.jpg Suggested: d492dd1c485d8f1d5628e3f3c0f3e69bf601c2-32460.jpg | |||
| 3.jpg | generic | ✓ | 1 |
Current: 3.jpg Suggested: 0962bc34d701d28ca922401448f14e91fcd301-31412.jpg | |||
| 3.jpg | generic | ✓ | 1 |
Current: 3.jpg Suggested: 73f6e227199fbd0d14af1a16c956e51b78464f-36609.jpg | |||
| 3.jpg | generic | ✓ | 1 |
Current: 3.jpg Suggested: fd2bd6f25f94306aed3fe541576b0315d54df7-26508.jpg | |||
| 3.jpg | generic | ✓ | 1 |
Current: 3.jpg Suggested: a241ae2a00f935f9d2618a16b0f83c1887f1ba-27126.jpg | |||
| 3.jpg | generic | ✓ | 1 |
Current: 3.jpg Suggested: 9e16e09951767ef2638378d6aca015df671602-30802.jpg | |||
| 3.jpg | generic | ✓ | 1 |
Current: 3.jpg Suggested: 7d967919c312a5952074eb9600124ebe3f2b1b-38274.jpg | |||
| 3.jpg | generic | ✓ | 1 |
Current: 3.jpg Suggested: 221030b12554ff2599dc7502068c3684a65fbc-10775.jpg | |||
| 3.jpg | generic | ✓ | 1 |
Current: 3.jpg Suggested: 8300f3a328e4ac0ec6a1c32bf8631815bd5b3e-10625.jpg | |||
| 3.jpg | generic | ✓ | 1 |
Current: 3.jpg Suggested: 7319f1b81f16d70a2b12769578d68e8c2fbbde-10568.jpg | |||
| a63c8f999ace8652fa37ad37b472c911ff0613-33734.jpg | descriptive | ✗ | 1 |
| tr | descriptive | ✗ | 1 |
See Accessibility tab for detailed alt text quality analysis.
A+Hreflang URL QualityNo hreflang tags on the pagePASS
Hreflang URL Quality
No hreflang tags on the page
No hreflang tags on the page
Info::
No hreflang tags on the page
A+Hreflang CompletenessNo hreflang tags on this page -- check is N/A (single-language site or unannotated)PASS
Hreflang Completeness
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
Info::
No hreflang tags found -- completeness check is N/A
A+Sitemap FreshnessSitemap updated within 90 days (1044/1044 URLs have lastmod)PASS
Sitemap Freshness
Sitemap updated within 90 days (1044/1044 URLs have lastmod)
Sitemap updated within 90 days (1044/1044 URLs have lastmod)
Info::
Sitemap actively maintained — newest lastmod: today
Got: 2026-09-30T00:00:00Z
A+Sitemap × Robots ConsistencyNo sitemap-vs-robots conflicts detectedPASS
Sitemap × Robots Consistency
No sitemap-vs-robots conflicts detected
No sitemap-vs-robots conflicts detected
Info::
Sitemap URLs are not blocked by robots.txt
A+Sitemap HygieneSitemap structure / size look healthy (1044 URLs, 131 KB)PASS
Sitemap Hygiene
Sitemap structure / size look healthy (1044 URLs, 131 KB)
Sitemap structure / size look healthy (1044 URLs, 131 KB)
Info::
Sitemap structure / size look healthy (1044 URLs)
AMarkup Quality2 markup-quality issue(s) detectedPASS
Markup Quality
2 markup-quality issue(s) detected
2 markup-quality issue(s) detected
Warning::
No `<meta charset>` declaration in HTML
The page has no `<meta charset="...">` tag. Browsers fall back to a default encoding (typically UTF-8 in modern browsers, but not guaranteed). Add `<meta charset="utf-8">` as the first child of `<head>` to make the encoding explicit.
Info::
1 redundant ARIA role attribute(s) on native semantic element(s)
The W3C "ARIA in HTML" spec calls this its first rule: don't use ARIA when a native HTML element already conveys the semantics. `<button role="button">`, `<a href role="link">`, `<nav role="navigation">`, `<main role="main">` -- the role attribute either does nothing or shadows the native semantic, occasionally breaking assistive-tech behaviors. Remove the redundant role.
Hreflang0 hreflang tagsINFO
Hreflang
0 hreflang tags
0 hreflang tags
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.