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https://www.winc.com.au

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
86
GRADE
B
FIX
1
REVIEW
3
PASS
5
INFO
0
Checks
9
5 PASS 3 REVIEW 1 FIX
F
Image Optimization
Action
6 issues found across 41 images
FIX
6 issues found across 41 images
Warning::
29 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
26 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 33 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
2 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
Info::
9 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://www.winc.com.au/media/images/banners/offset-banner.jpg, https://static.winc.com.au/jpeg/ab/853332ce43e9b5304a6f8b2c16de873228534c-121834.jpg, https://static.winc.com.au/jpeg/eb/a63c8f999ace8652fa37ad37b472c911ff0613-33734.jpg (+6 more).
Info::
1 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://www.winc.com.au/media/images/banners/offset-banner.jpg.
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: json: cannot unmarshal array into Go value of type map[string]interface {}

JSON parse error: json: cannot unmarshal array into Go value of type map[string]interface {}

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : WebSite
0 properties Invalid
Invalid JSON: json: cannot unmarshal array into Go value of type map[string]interface {}
[
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "url": "https://www.winc.com.au/",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https://www.winc.com.au/main-catalogue-search?Ntt={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Winc Australia",
    "url": "https://www.winc.com.au/",
    "logo": "https://www.winc.com.au/media/images/new/Winc_Australia_Logo_r.png",
    "sameAs": [
      "https://www.youtube.com/c/WincAustralia",
      "https://au.linkedin.com/company/winc-australia",
      "https://twitter.com/WincAUS",
      "https://www.facebook.com/WincAUS/",
      "https://plus.google.com/+WincAustralia"
    ],
    "telephone": "13 26 44",
    "email": "customerexperience@winc.com.au",
    "location": {
      "@type": "Place",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Mascot",
        "streetAddress": "163 O'Riordan St",
        "postalCode": "2020",
        "addressCountry": "Australia",
        "addressRegion": "NSW"
      }
    }
  }
]
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

56/100

Site name appears as

Page titleWinc
og:site_nameWinc
twitter:site@WincAUS
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.

Preview

www.winc.com.au

Shop online for Office Stationery & Furniture

Winc is Australia's leading supplier of Office Supplies, Paper, Ink & Toner, Furniture, Kitchen, Cleaning and Educational products. Shop Now and get Free* and Fast Delivery.

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

WWW.WINC.COM.AU

Shop online for Office Stationery & Furniture

Winc is Australia's leading supplier of Office Supplies, Paper, Ink & Toner, Furniture, Kitchen, Cleaning and Educational products. Shop Now and get Free* and Fast Delivery.

Preview quality · Facebook A+ · 95/100

Description will be truncated (173 chars / 155 max)

  • og:title — Shop online for Office Stationery & Furniture
  • og:description — Winc is Australia's leading supplier of Office Supplies, Paper, Ink & Toner, Furniture, Kitchen, Cleaning and Educati...
  • og:image — https://static.winc.com.au/jpeg/05/cb1e8ff629c85fc6ecd54fe30ba47e491a19df-683406.jpg
  • og:type — website
  • og:url — https://www.winc.com.au
  • og:site_name — Winc

  • Description will be truncated on Facebook (173 chars, max 155)

    → Tighten og:description to ≤155 characters

Shop online for Office Stationery & Furniture

www.winc.com.au

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (173 chars / 150 max)

  • og:title — Shop online for Office Stationery & Furniture
  • og:description — Winc is Australia's leading supplier of Office Supplies, Paper, Ink & Toner, Furniture, Kitchen, Cleaning and Educati...
  • og:image — https://static.winc.com.au/jpeg/05/cb1e8ff629c85fc6ecd54fe30ba47e491a19df-683406.jpg

  • Description will be truncated on LinkedIn (173 chars, max 150)

    → Tighten og:description to ≤150 characters

www.winc.com.au

Shop online for Office Stationery & Furniture

Winc is Australia's leading supplier of Office Supplies, Paper, Ink & Toner, Furniture, Kitchen, Cleaning and Educational products. Shop Now and get Free* and Fast Delivery.

Preview quality · Slack A+ · 100/100
  • og:title — Shop online for Office Stationery & Furniture
  • og:description — Winc is Australia's leading supplier of Office Supplies, Paper, Ink & Toner, Furniture, Kitchen, Cleaning and Educati...
  • og:image — https://static.winc.com.au/jpeg/05/cb1e8ff629c85fc6ecd54fe30ba47e491a19df-683406.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 0 schema type(s)
PASS
1 JSON-LD block(s) declaring 0 schema type(s)
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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