Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 1 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

52/100

Site name appears as

Page title	<!---->Close Cookie Preferences<!---->
og:site_name	ASM.org
twitter:site	—
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

mailto link

Findings

Brand name differs across channels — users see inconsistent identity
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
twitter:card missing
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

Links

104 links checked, 103 healthy, 1 broken

PASS

104 links checked, 103 healthy, 1 broken

103 of 104 links are healthy

Broken link: http://twitter.com/asmicrobiology

Found in <a href>. Returns HTTP 520.

Got: HTTP 520

104 total 94 healthy 1 broken 9 redirects

Broken Links (2)

Status	URL	Found in	Error
520	http://twitter.com/asmicrobiology	`<a>`	HTTP 520
403	https://d932.asm.org/script.js	`<script>`	Forbidden

Redirects (9)

URL	Destination	Found in
https://asm.org/asm-governance	https://asm.org/asm-governance	`<a>`
https://asm.org/about-asm/gphp	https://asm.org/about-asm/gphp	`<a>`
https://myasm.asm.org/eweb/DynamicPage.a...	https://myasm.asm.org/eweb/DynamicPage.a...	`<a>`
https://myasm.asm.org/eweb/DynamicPage.a...	https://myasm.asm.org/eweb/DynamicPage.a...	`<a>`
https://asm.org/events/asm-microbe	https://asm.org/events/asm-microbe	`<a>`
https://asm.org/events/asm-conference-fo...	https://asm.org/events/asm-conference-fo...	`<a>`
https://asm.org/browse-by-topic/ecologic...	https://asm.org/browse-by-topic/ecologic...	`<a>`
https://asm.org/about-asm/volunteer-with...	https://asm.org/about-asm/volunteer-with...	`<a>`
https://asm.org/admin/donate	https://asm.org/admin/donate	`<a>`

200 https://www.youtube.com/s/player/218d9d92/www-widgetapi.vfls... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-MZTPXVJ8R2&cx=... <script>

200 https://asm.org/ <link>

200 https://asm.org/favicon.ico?v=070b24788dbbb99448c3d0f494ee41... <link>

200 https://cdn.informz.net/web_trk/sp.js <script>

200 https://www.youtube.com/iframe_api <script>

200 https://www.googletagmanager.com/gtag/js?id=G-864FXWB263&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-858234627&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-855308285&cx=... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-5BH7J8M <script>

200 https://use.fontawesome.com/releases/v6.4.2/css/all.css <link>

200 https://asm.org/content/dist/style.min.css?v=1444e28fd9daba4... <link>

200 https://asm.org/content/dist/master.min.css?v=0f9d8aeb992adb... <link>

200 https://asm.org/Kentico/Content/Widgets/RichText/froala_styl... <link>

200 https://asm.org/Content/Widgets/Shared/wrapper.css <link>

200 https://js.monitor.azure.com/scripts/b/ai.2.min.js <script>

200 https://cmp.osano.com/16CXxzUMyG0rk3ynA/80d48381-f550-4573-9... <script>

200 https://asm.org/content/dist/responsive-table.min.js?v=6ff7f... <script>

200 https://web.propfuel.com/plugin.js <script>

200 https://asm.org/Cookie-Policy <a>

200 https://asm.org/content/images/logo.svg?v=07ca27a5342ccf3d81... <img>

200 https://asm.org/account/login?redirecturl=%2f <a>

200 https://asm.org/browse-asm <a>

200 https://asm.org/saved <a>

200 https://asm.org/about-asm <a>

200 https://asm.org/about-asm/asm-strategic-roadmap <a>

200 https://asm.org/academy/academy <a>

200 https://asm.org/about-asm/asm-bod <a>

200 https://asm.org/about-asm/asm-financials <a>

200 https://asm.org/corporate-council/join-the-asm-corporate-cou... <a>

200 https://asm.org/advocacy <a>

200 https://asm.org/asm-ethics <a>

200 https://asm.org/progress-impact-access-accountability <a>

200 https://asm.org/about-asm/asm-strategic-roadmap/asm-health <a>

200 https://asm.org/membership <a>

200 https://asm.org/membership/membership-benefits <a>

200 https://asm.org/a/asm-connect <a>

200 https://abrcms.org <a>

200 https://imari.org <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:description is long (385 characters)

Descriptions over 200 characters may be truncated in social sharing previews.

Got: 385 chars Expected: 55–200 chars

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

URL: 385 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars

Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

asm.org

American Society for Microbiology

The American Society for Microbiology (ASM) is the oldest and largest single life science membership organization in the world. Membership has grown from 59 scientists in 1899 to more than 32,000 members today, with more than one third located outside the United States. The members represent 26 disciplines of microbiological specialization plus a division for microbiology educators.

Preview quality · Twitter/X D · 60/100

Description will be truncated (385 chars / 200 max)

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — American Society for Microbiology
twitter:description — The American Society for Microbiology (ASM) is the oldest and largest single life science membership organization in ...
twitter:image — https://asm.org:443/ASM/media/Company-Logos/ASM-OG-Default.jpg?ext=.jpg

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
Description will be truncated on Twitter/X (385 chars, max 200)
→ Tighten the description to ≤200 characters

ASM.ORG

American Society for Microbiology

Preview quality · Facebook A+ · 95/100

Description will be truncated (385 chars / 155 max)

og:title — American Society for Microbiology
og:description — The American Society for Microbiology (ASM) is the oldest and largest single life science membership organization in ...
og:image — https://asm.org:443/ASM/media/Company-Logos/ASM-OG-Default.jpg?ext=.jpg
og:type — website
og:url — https://asm.org:443/home-page
og:site_name — ASM.org

Description will be truncated on Facebook (385 chars, max 155)
→ Tighten og:description to ≤155 characters

American Society for Microbiology

asm.org

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (385 chars / 150 max)

og:title — American Society for Microbiology
og:description — The American Society for Microbiology (ASM) is the oldest and largest single life science membership organization in ...
og:image — https://asm.org:443/ASM/media/Company-Logos/ASM-OG-Default.jpg?ext=.jpg

Description will be truncated on LinkedIn (385 chars, max 150)
→ Tighten og:description to ≤150 characters

asm.org

American Society for Microbiology

Preview quality · Slack A+ · 100/100

Description will be truncated (385 chars / 300 max)

og:title — American Society for Microbiology
og:description — The American Society for Microbiology (ASM) is the oldest and largest single life science membership organization in ...
og:image — https://asm.org:443/ASM/media/Company-Logos/ASM-OG-Default.jpg?ext=.jpg

Long description may be shortened by Slack (385 chars, guideline ~300)
→ Consider tightening to ~300 chars for the cleanest unfurl

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 87/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.