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· 0 checks — Desktop Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.
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Detailed Report

Audit breakdown by category with detailed findings.

90

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Performance issues directly impact user engagement and conversion rates.

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLEst Savings
/wp-content/themes/wordstream/assets/fonts/unifysans/Unif...25 ms
/wp-content/themes/wordstream/assets/fonts/unifysans/Unif...20 ms
/wp-content/themes/wordstream/assets/fonts/icomoon-1.ttf?...20 ms

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:2.316 source:map[column:17659 line:6 type:source-location url:https://marketing.wordstream.com/js/forms2/js/forms2.min.js urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:72.888 source:map[type:text value:[unattributed]]] map[reflowTime:0.525 source:map[column:29268 line:6 type:source-location url:https://marketing.wordstream.com/js/forms2/js/forms2.min.js urlProvider:network]] map[reflowTime:0.691 source:map[column:29292 line:6 type:source-location url:https://marketing.wordstream.com/js/forms2/js/forms2.min.js urlProvider:network]] map[reflowTime:2.05 source:map[column:1099 line:7 type:source-location url:https://marketing.wordstream.com/js/forms2/js/forms2.min.js urlProvider:network]] map[reflowTime:2.33 source:map[column:4013 line:3 type:source-location url:https://www.wordstream.com/wp-content/plugins/divi-pixel/vendor/js/modernizr.custom.js?ver=1.0.0 urlProvider:network]] map[reflowTime:2.674 source:map[column:5965 line:3 type:source-location url:https://www.wordstream.com/wp-content/plugins/divi-pixel/vendor/js/modernizr.custom.js?ver=1.0.0 urlProvider:network]] map[reflowTime:5.515 source:map[column:6495 line:3 type:source-location url:https://www.wordstream.com/wp-content/plugins/divi-pixel/vendor/js/modernizr.custom.js?ver=1.0.0 urlProvider:network]] map[reflowTime:2.233 source:map[column:1173 line:3 type:source-location url:https://www.wordstream.com/wp-content/plugins/divi-pixel/vendor/js/modernizr.custom.js?ver=1.0.0 urlProvider:network]] map[reflowTime:0.246 source:map[column:1198 line:3 type:source-location url:https://www.wordstream.com/wp-content/plugins/divi-pixel/vendor/js/modernizr.custom.js?ver=1.0.0 urlProvider:network]] map[reflowTime:0.549 source:map[column:9443 line:4 type:source-location url:https://marketing.wordstream.com/js/forms2/js/forms2.min.js urlProvider:network]] map[reflowTime:0.912 source:map[column:27995 line:5 type:source-location url:https://marketing.wordstream.com/js/forms2/js/forms2.min.js urlProvider:network]] map[reflowTime:0.407 source:map[column:28053 line:5 type:source-location url:https://marketing.wordstream.com/js/forms2/js/forms2.min.js urlProvider:network]] map[reflowTime:0.381 source:map[column:28117 line:5 type:source-location url:https://marketing.wordstream.com/js/forms2/js/forms2.min.js urlProvider:network]] map[reflowTime:0.067 source:map[column:9465 line:4 type:source-location url:https://marketing.wordstream.com/js/forms2/js/forms2.min.js urlProvider:network]]]

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer SizeDuration
www.wordstream.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.14.6 KiB
/wp-content/plugins/divi-pixel/dist/public/js/public.min....517 B
www.wordstream.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.129.2 KiB121 ms
/wp-content/themes/wordstream/assets/css/main.css?id=f605...22.0 KiB
www.wordstream.com/wp-content/uploads/sass/a3_lazy_load.min.css?ver=1774377936489 B
www.wordstream.com/wp-content/plugins/divi-pixel/styles/style.min.css?ver=1.0.044.9 KiB80 ms
/wp-content/et-cache/74164/et-core-unified-74164.min.css?...6.4 KiB
www.wordstream.com/wp-content/plugins/wp-pagenavi/pagenavi-css.css?ver=2.70262 B
www.wordstream.com/wp-content/themes/wordstream/style.css?ver=4.27.4324 B
/wp-content/plugins/a3-lazy-load/assets/css/jquery.lazylo...252 B
www.wordstream.com/wp-content/plugins/add-to-any/addtoany.min.css?ver=1.16547 B
cdn.cookielaw.org/consent/c99cbf66-5824-4644-b6ce-dcb99eb99367/OtAutoBlock.js7.0 KiB225 ms
cdn.cookielaw.org/scripttemplates/otSDKStub.js9.1 KiB
www.wordstream.com/wp-includes/css/dist/block-library/style.min.css?ver=6.8.214.1 KiB
/wp-content/et-cache/74164/et-divi-dynamic-74164.css?ver=...9.4 KiB
/wp-content/plugins/divi-pixel/dist/admin/css/dipi-font.m...616 B
/wp-content/et-cache/74164/et-divi-dynamic-74164-late.css...1.1 KiB
/wp-content/plugins/divi-pixel/dist/public/css/popup_effe...628 B
/wp-content/plugins/divi-pixel/dist/public/css/general.mi...4.3 KiB
www.wordstream.com/wp-content/themes/Divi/style.min.css?ver=4.27.45.6 KiB

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
marketing.wordstream.com/js/forms2/js/forms2.min.js?ver=6.8.20.0 ms67.3 KiB
cdn.cookielaw.org/scripttemplates/202507.1.0/otBannerSdk.js86400.0 s120.0 KiB
marketing.wordstream.com/js/forms2/js/forms2.min.js14400.0 s67.4 KiB
/beacon.min.js/v8c78df7c7c0f484497ecbca7046644da177152312...86400.0 s10.7 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js86400.0 s9.1 KiB
cdn.cookielaw.org/consent/c99cbf66-5824-4644-b6ce-dcb99eb99367/OtAutoBlock.js86400.0 s7.0 KiB
/cdn-cgi/zaraz/s.js?z=JTdCJTIyZXhlY3V0ZWQlMjIlM0ElNUIlNUQ...0.0 ms2.4 KiB
marketing.wordstream.com/js/forms2/css/forms2.css14400.0 s2.8 KiB
/index.php/form/getForm?munchkinId=622-BHC-517&form=18806...0.0 ms1.8 KiB
static.addtoany.com/menu/page.js86400.0 s2.2 KiB
dev.wordstream.com/wp-content/uploads/2024/03/slider-arrow-blue-transparent.webp604800.0 s4.9 KiB
marketing.wordstream.com/js/forms2/css/forms2-theme-simple.css14400.0 s419 B
/v.gif?cd=0&a=818492&d=wordstream.com&u=D393EDEA8C5DCE6FA...43200.0 s147 B
marketing.wordstream.com/js/forms2/js/forms2.min.js14400.0 s0 B

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
WordStream Google Ads Grader Report Mockup div.et_pb_column > div.et_pb_module > span.et_pb_image_wrap > img.wp-image-95069
www.wordstream.com/wp-content/uploads/2025/10/GA-Grader-Homepage-Modulev2.png126.8 KiB113.5 KiB
google ads grader account audit report on a laptop div.et_pb_column > div.et_pb_module > span.et_pb_image_wrap > img.wp-image-89653
/wp-content/uploads/2025/02/google-ads-grader-score-repor...29.3 KiB21.4 KiB
google ads grader account audit report on a laptop div.et_pb_column > div.et_pb_module > span.et_pb_image_wrap > img.wp-image-89653
/wp-content/uploads/2025/02/google-ads-grader-score-repor...29.3 KiB21.4 KiB
WordStream div.ws-group-1 > div#wsLogo > a > img.ws-img-1
www.wordstream.com/wp-content/uploads/2024/10/2024-WS-Logo-Color.webp17.3 KiB16.8 KiB
WordStream div.ws-group-1 > div#wsLogo > a > img.ws-img-1
www.wordstream.com/wp-content/uploads/2024/10/2024-WS-Logo-Color.webp17.3 KiB16.8 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 200 ms 88.6 KiB
URLTransfer SizeEst Savings
www.wordstream.com/wp-content/plugins/divi-pixel/styles/style.min.css?ver=1.0.044.9 KiB44.8 KiB
/wp-content/themes/wordstream/assets/css/main.css?id=f605...21.9 KiB19.0 KiB
www.wordstream.com/wp-includes/css/dist/block-library/style.min.css?ver=6.8.214.0 KiB14.0 KiB
/* cyrillic-ext */ @font-face { font-family: 'Open Sans'; font-style: italic; … } …10.8 KiB10.8 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 60 ms 195.4 KiB
URLTransfer SizeEst Savings
marketing.wordstream.com/js/forms2/js/forms2.min.js?ver=6.8.267.1 KiB65.7 KiB
marketing.wordstream.com/js/forms2/js/forms2.min.js67.0 KiB51.6 KiB
www.wordstream.com/wp-content/themes/Divi/js/scripts.min.js?ver=4.27.463.7 KiB41.7 KiB
marketing.wordstream.com/js/forms2/js/forms2.min.js67.0 KiB36.4 KiB

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reasonFailure type
Pages with cache-control:no-store header cannot enter back/forward cache.Actionable
Pages whose main resource has cache-control:no-store cannot enter back/forward cache.Not actionable
Back/forward cache is disabled because some JavaScript network request received resource with Cache-Control: no-store header.Not actionable

More information about the performance of your application. These numbers don't directly affect the Performance score.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 488 ms
URLTime Spent
wordstream.com/488 ms
www.wordstream.com/0.0 ms
●Time to Interactive 1.6 s
●Layout shift culprits
●Optimize DOM size
●LCP breakdown
●LCP request discovery
●Modern HTTP
●Optimize viewport for mobile
●Max Potential First Input Delay 50 ms
●Minify CSS
●Minify JavaScript
●Avoids enormous network payloads Total size was 1,033 KiB
●JavaScript execution time 0.4 s
●Minimizes main-thread work 1.0 s
●Image elements have explicit `width` and `height`
●Network Requests
●Network Round Trip Times 100 ms
●Server Backend Latencies 60 ms
●Tasks
●Diagnostics
●Metrics
●Screenshot Thumbnails
●Final Screenshot
●Script Treemap Data
●Resources Summary
●Initial server response time was short Root document took 40 ms
●Avoid large layout shifts 3 layout shifts found
○INP breakdown
○User Timing marks and measures
○Avoid long main-thread tasks
○Avoid non-composited animations
90

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Get your grade form#mktoForm_18806 > div.mktoButtonRow > span.mktoButtonWrap > button.mktoButton

These are opportunities to improve the legibility of your content.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Get an instant audit of your account with the Free Google Ads Performance Grade… div.et_pb_column > div.et_pb_module > div.et_pb_text_inner > h3
THE GOOGLE ADS PERFORMANCE GRADER div.et_pb_column > div.et_pb_module > div.et_pb_text_inner > h5
NEW INDUSTRY BENCHMARKS FOR 2025 div.et_pb_column > div.et_pb_module > div.et_pb_text_inner > h5
THE FREE KEYWORD TOOL div.et_pb_column > div.et_pb_module > div.et_pb_text_inner > h5

These are opportunities to improve keyboard navigation in your application.

Best practices

Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. Learn more about the viewport meta tag.

Why this matters

Informational: a Permissions-Policy directive showing feature -> allowed origins.

Source: MDN Permissions-Policy

Failing Elements
head > meta head > meta

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Privacy Policy div.ot-sdk-eight > div#onetrust-policy > div#onetrust-policy-text > a.ot-cookie-policy-link
○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-*]` attributes match their roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[role]`s have all required `[aria-*]` attributes
●`[role]` values are valid
●`[aria-*]` attributes have valid values
●`[aria-*]` attributes are valid and not misspelled
●Buttons have an accessible name
●Image elements have `[alt]` attributes
●Form elements have associated labels
●ARIA attributes are used as specified for the element's role
●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
●Elements use only permitted ARIA attributes
●Document has a `<title>` element
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●Links are distinguishable without relying on color.
●Links have a discernible name
●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
●No element has a `[tabindex]` value greater than 0
●Touch targets have sufficient size and spacing.
●Document has a main landmark.
●Deprecated ARIA roles were not used
●Identical links have the same purpose.
○`[accesskey]` values are unique
○`button`, `link`, and `menuitem` elements have accessible names
○`[aria-hidden="true"]` elements do not contain focusable descendents
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
○`[role]`s are contained by their required parent element
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA toggle fields have accessible names
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○ARIA IDs are unique
○No form fields have multiple labels
○`<frame>` or `<iframe>` elements have a title
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Skip links are focusable.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○`[lang]` attributes have a valid value
○`<video>` elements contain a `<track>` element with `[kind="captions"]`
○Tables have different content in the summary attribute and `<caption>`.
○All heading elements contain content.
○Uses ARIA roles only on compatible elements
○Image elements do not have `[alt]` attributes that are redundant text.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
100

Best Practices

●Uses HTTPS
●Avoids deprecated APIs
●Avoids third-party cookies
●Allows users to paste into input fields
●Avoids requesting the geolocation permission on page load
●Avoids requesting the notification permission on page load
●Displays images with correct aspect ratio
●Serves images with appropriate resolution
●Page has the HTML doctype
●Properly defines charset
●No browser errors logged to the console
●No issues in the `Issues` panel in Chrome Devtools
●Ensure CSP is effective against XSS attacks
●Use a strong HSTS policy
●Ensure proper origin isolation with COOP
●Mitigate DOM-based XSS with Trusted Types
●Detected JavaScript libraries
●Page has valid source maps
○Redirects HTTP traffic to HTTPS
○Mitigate clickjacking with XFO or CSP
100

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

○Structured data is valid
●Page isn’t blocked from indexing
●Document has a `<title>` element
●Document has a meta description
●Page has successful HTTP status code
●Links have descriptive text
●Links are crawlable
●robots.txt is valid
●Image elements have `[alt]` attributes
●Document has a valid `hreflang`
●Document has a valid `rel=canonical`

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