Lighthouse Mobile

· 0 checks — Mobile Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Performance issues directly impact user engagement and conversion rates.

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
marketing.wordstream.com/js/forms2/js/forms2.min.js?ver=6.8.2	0.0 ms	67.3 KiB
cdn.cookielaw.org/scripttemplates/202507.1.0/otBannerSdk.js	86400.0 s	120.0 KiB
marketing.wordstream.com/js/forms2/js/forms2.min.js	14400.0 s	67.4 KiB
/beacon.min.js/v8c78df7c7c0f484497ecbca7046644da177152312...	86400.0 s	10.7 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js	86400.0 s	9.1 KiB
cdn.cookielaw.org/consent/c99cbf66-5824-4644-b6ce-dcb99eb99367/OtAutoBlock.js	86400.0 s	7.0 KiB
/cdn-cgi/zaraz/s.js?z=JTdCJTIyZXhlY3V0ZWQlMjIlM0ElNUIlNUQ...	0.0 ms	2.5 KiB
/index.php/form/getForm?munchkinId=622-BHC-517&form=18806...	0.0 ms	2.0 KiB
marketing.wordstream.com/js/forms2/css/forms2.css	14400.0 s	2.7 KiB
static.addtoany.com/menu/page.js	86400.0 s	2.2 KiB
dev.wordstream.com/wp-content/uploads/2024/03/slider-arrow-blue-transparent.webp	604800.0 s	4.9 KiB
marketing.wordstream.com/js/forms2/css/forms2-theme-simple.css	14400.0 s	398 B
/v.gif?cd=0&a=818492&d=wordstream.com&u=DFF8E3A5F69FAEBBE...	43200.0 s	147 B
marketing.wordstream.com/js/forms2/js/forms2.min.js	14400.0 s	0 B

Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]

items: [map[node:map[type:text value:Total] score:0.11285500000000001] map[node:map[boundingRect:map[bottom:2064 height:1230 left:0 right:412 top:834 width:412] lhId:page-4-DIV nodeLabel:Get a true read on your performance THE GOOGLE ADS PERFORMANCE GRADER How are … path:1,HTML,1,BODY,3,DIV,1,DIV,0,ARTICLE,0,DIV,0,DIV,0,DIV,1,DIV selector:div.entry-content > div.et-l > div.et_builder_inner_content > div#ws-scroll-to snippet:<div id="ws-scroll-to" class="et_pb_section et_pb_section_2 et_pb_equal_columns et_section_specialty"> type:node] score:0.052074] map[node:map[boundingRect:map[bottom:1332 height:418 left:21 right:391 top:914 width:371] lhId:page-0-IMG nodeLabel:WordStream Google Ads Grader Report Mockup path:1,HTML,1,BODY,3,DIV,1,DIV,0,ARTICLE,0,DIV,0,DIV,0,DIV,1,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,SPAN,0,IMG selector:div.et_pb_column > div.et_pb_module > span.et_pb_image_wrap > img.wp-image-95069 snippet:<img decoding="async" width="1898" height="2142" src="https://www.wordstream.com/wp-content/uploads/2025/10/GA-Grader-Homepage-M…" data-lazy-type="image" data-src="https://www.wordstream.com/wp-content/uploads/2025/10/GA-Grader-Homepage-M…" alt="WordStream Google Ads Grader Report Mockup" srcset="https://www.wordstream.com/wp-content/uploads/2025/10/GA-Grader-Homepage-M…" data-srcset="" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max…" class="wp-image-95069 lazy-loaded"> type:node] score:0.041016] map[node:map[boundingRect:map[bottom:2064 height:1230 left:0 right:412 top:834 width:412] lhId:page-4-DIV nodeLabel:Get a true read on your performance THE GOOGLE ADS PERFORMANCE GRADER How are … path:1,HTML,1,BODY,3,DIV,1,DIV,0,ARTICLE,0,DIV,0,DIV,0,DIV,1,DIV selector:div.entry-content > div.et-l > div.et_builder_inner_content > div#ws-scroll-to snippet:<div id="ws-scroll-to" class="et_pb_section et_pb_section_2 et_pb_equal_columns et_section_specialty"> type:node] score:0.019765 subItems:map[items:[map[cause:Web font extra:map[type:url value:https://www.wordstream.com/wp-content/themes/wordstream/assets/fonts/unifysans/UnifySans_W_Rg.woff]] map[cause:Web font extra:map[type:url value:https://www.wordstream.com/wp-content/themes/wordstream/assets/fonts/unifysans/UnifySans_W_SBd.woff]] map[cause:Web font extra:map[type:url value:https://www.wordstream.com/wp-content/themes/wordstream/assets/fonts/icomoon.ttf?ml19of]] map[cause:Web font extra:map[type:url value:https://www.wordstream.com/wp-content/themes/wordstream/assets/fonts/icomoon-1.ttf?ml19of]]] type:subitems]]]

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
/wp-content/themes/wordstream/assets/fonts/unifysans/Unif...	35 ms
www.wordstream.com/wp-content/themes/wordstream/assets/fonts/icomoon.ttf?ml19of	30 ms
/wp-content/themes/wordstream/assets/fonts/unifysans/Unif...	25 ms
/wp-content/themes/wordstream/assets/fonts/icomoon-1.ttf?...	20 ms

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:25.658 source:map[column:29268 line:6 type:source-location url:https://marketing.wordstream.com/js/forms2/js/forms2.min.js urlProvider:network]] map[reflowTime:42.247 source:map[column:29292 line:6 type:source-location url:https://marketing.wordstream.com/js/forms2/js/forms2.min.js urlProvider:network]] map[reflowTime:1.82 source:map[column:1099 line:7 type:source-location url:https://marketing.wordstream.com/js/forms2/js/forms2.min.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
WordStream Google Ads Grader Report Mockup `div.et_pb_column > div.et_pb_module > span.et_pb_image_wrap > img.wp-image-95069`	/wp-content/uploads/2025/10/GA-Grader-Homepage-Modulev2-9...	53.8 KiB	30.2 KiB
google ads grader account audit report on a laptop `div.et_pb_column > div.et_pb_module > span.et_pb_image_wrap > img.wp-image-89653`	/wp-content/uploads/2025/02/google-ads-grader-score-repor...	29.3 KiB	26.5 KiB
google ads grader account audit report on a laptop `div.et_pb_column > div.et_pb_module > span.et_pb_image_wrap > img.wp-image-89653`	/wp-content/uploads/2025/02/google-ads-grader-score-repor...	29.3 KiB	26.5 KiB
WordStream `div#wsSearchDropdownPlaceholder > div#wsLogo-mobile > a > img.ws-img-1`	www.wordstream.com/wp-content/uploads/2024/10/2024-WS-Logo-Color.webp	17.3 KiB	16.5 KiB
WordStream `div#wsSearchDropdownPlaceholder > div#wsLogo-mobile > a > img.ws-img-1`	www.wordstream.com/wp-content/uploads/2024/10/2024-WS-Logo-Color.webp	17.3 KiB	16.5 KiB

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
/wp-content/et-cache/74164/et-divi-dynamic-74164.css?ver=...	9.4 KiB	150 ms
/wp-content/et-cache/74164/et-divi-dynamic-74164-late.css...	1.1 KiB
/wp-content/et-cache/74164/et-core-unified-74164.min.css?...	6.4 KiB	150 ms
/wp-content/plugins/divi-pixel/dist/public/js/public.min....	505 B
www.wordstream.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1	29.2 KiB	150 ms
www.wordstream.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1	4.7 KiB	150 ms
www.wordstream.com/wp-content/uploads/sass/a3_lazy_load.min.css?ver=1774377936	211 B
/wp-content/themes/wordstream/assets/css/main.css?id=f605...	21.9 KiB
cdn.cookielaw.org/consent/c99cbf66-5824-4644-b6ce-dcb99eb99367/OtAutoBlock.js	7.0 KiB	777 ms
www.wordstream.com/wp-content/plugins/divi-pixel/styles/style.min.css?ver=1.0.0	44.9 KiB	600 ms
/wp-content/plugins/divi-pixel/dist/public/css/general.mi...	4.3 KiB	150 ms
www.wordstream.com/wp-content/themes/wordstream/style.css?ver=4.27.4	277 B
/wp-content/plugins/divi-pixel/dist/admin/css/dipi-font.m...	616 B
/wp-content/plugins/divi-pixel/dist/public/css/popup_effe...	628 B
/wp-content/plugins/a3-lazy-load/assets/css/jquery.lazylo...	252 B
cdn.cookielaw.org/scripttemplates/otSDKStub.js	9.1 KiB	150 ms
www.wordstream.com/wp-content/plugins/wp-pagenavi/pagenavi-css.css?ver=2.70	260 B
www.wordstream.com/wp-includes/css/dist/block-library/style.min.css?ver=6.8.2	14.1 KiB	300 ms
www.wordstream.com/wp-content/plugins/add-to-any/addtoany.min.css?ver=1.16	547 B
www.wordstream.com/wp-content/themes/Divi/style.min.css?ver=4.27.4	5.6 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.0 s

URL	Time Spent
wordstream.com/	1.0 s
www.wordstream.com/	0.0 ms

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to windowing. Learn how to improve CLS

Why this matters

Performance issues directly impact user engagement and conversion rates.

Element	Layout shift score
Get a true read on your performance THE GOOGLE ADS PERFORMANCE GRADER How are … `div.entry-content > div.et-l > div.et_builder_inner_content > div#ws-scroll-to`	0.052
WordStream Google Ads Grader Report Mockup `div.et_pb_column > div.et_pb_module > span.et_pb_image_wrap > img.wp-image-95069`	0.041
Get a true read on your performance THE GOOGLE ADS PERFORMANCE GRADER How are … `div.entry-content > div.et-l > div.et_builder_inner_content > div#ws-scroll-to`	0.020

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 900 ms 88.1 KiB

URL	Transfer Size	Est Savings
www.wordstream.com/wp-content/plugins/divi-pixel/styles/style.min.css?ver=1.0.0	44.9 KiB	44.8 KiB
/wp-content/themes/wordstream/assets/css/main.css?id=f605...	21.9 KiB	18.4 KiB
www.wordstream.com/wp-includes/css/dist/block-library/style.min.css?ver=6.8.2	14.0 KiB	14.0 KiB
/* cyrillic-ext */ @font-face { font-family: 'Open Sans'; font-style: italic; … } …	10.8 KiB	10.8 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.1 s 267.2 KiB

URL	Transfer Size	Est Savings
cdn.cookielaw.org/scripttemplates/202507.1.0/otBannerSdk.js	119.8 KiB	72.0 KiB
marketing.wordstream.com/js/forms2/js/forms2.min.js?ver=6.8.2	67.1 KiB	65.7 KiB
marketing.wordstream.com/js/forms2/js/forms2.min.js	67.0 KiB	51.6 KiB
www.wordstream.com/wp-content/themes/Divi/js/scripts.min.js?ver=4.27.4	63.7 KiB	41.7 KiB
marketing.wordstream.com/js/forms2/js/forms2.min.js	67.0 KiB	36.1 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
www.wordstream.com/	1.0 s	130 ms	31 ms
marketing.wordstream.com/js/forms2/js/forms2.min.js	857 ms	400 ms	73 ms
Unattributable	815 ms	110 ms	0.0 ms
www.wordstream.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1	313 ms	215 ms	14 ms
www.wordstream.com/wp-content/themes/Divi/js/scripts.min.js?ver=4.27.4	269 ms	191 ms	41 ms
cdn.cookielaw.org/scripttemplates/202507.1.0/otBannerSdk.js	248 ms	117 ms	75 ms
/wp-content/themes/Divi/includes/builder/feature/dynamic-...	115 ms	90 ms	25 ms
cdn.cookielaw.org/consent/c99cbf66-5824-4644-b6ce-dcb99eb99367/OtAutoBlock.js	108 ms	85 ms	8.9 ms
/wp-content/plugins/divi-pixel/vendor/js/modernizr.custom...	100 ms	41 ms	2.2 ms
cdn.cookielaw.org/scripttemplates/otSDKStub.js	66 ms	47 ms	9.5 ms
/cdn-cgi/zaraz/s.js?z=JTdCJTIyZXhlY3V0ZWQlMjIlM0ElNUIlNUQ...	59 ms	39 ms	9.7 ms
/beacon.min.js/v8c78df7c7c0f484497ecbca7046644da177152312...	55 ms	35 ms	4.8 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	1.5 s
Style & Layout	1.0 s
Other	918 ms
Script Parsing & Compilation	341 ms
Parse HTML & CSS	248 ms
Rendering	121 ms
Garbage Collection	12 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
Pages with cache-control:no-store header cannot enter back/forward cache.	Actionable
Pages whose main resource has cache-control:no-store cannot enter back/forward cache.	Not actionable
Back/forward cache is disabled because some JavaScript network request received resource with Cache-Control: no-store header.	Not actionable

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Optimize DOM size

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●Avoids enormous network payloads Total size was 962 KiB

●Avoid long main-thread tasks 18 long tasks found

●Image elements have explicit `width` and `height`

●Network Requests

●Network Round Trip Times 100 ms

●Server Backend Latencies 160 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 40 ms

○INP breakdown

○LCP request discovery

○User Timing marks and measures

○Avoid non-composited animations

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Get your grade `form#mktoForm_18806 > div.mktoButtonRow > span.mktoButtonWrap > button.mktoButton`
Grade My Account `div.et_pb_row > div.et_pb_column > div.et_pb_button_module_wrapper > a.et_pb_button`
Get My Guide `div.et_pb_row > div.et_pb_column > div.et_pb_button_module_wrapper > a#ws-tool`
Find My Keywords `div.et_pb_row > div.et_pb_column > div.et_pb_button_module_wrapper > a#ws-tool`

These are opportunities to improve the legibility of your content.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Get an instant audit of your account with the Free Google Ads Performance Grade… `div.et_pb_column > div.et_pb_module > div.et_pb_text_inner > h3`
THE GOOGLE ADS PERFORMANCE GRADER `div.et_pb_column > div.et_pb_module > div.et_pb_text_inner > h5`
NEW INDUSTRY BENCHMARKS FOR 2025 `div.et_pb_column > div.et_pb_module > div.et_pb_text_inner > h5`
THE FREE KEYWORD TOOL `div.et_pb_column > div.et_pb_module > div.et_pb_text_inner > h5`

These are opportunities to improve keyboard navigation in your application.

Best practices

Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. Learn more about the viewport meta tag.

Why this matters

Informational: a Permissions-Policy directive showing feature -> allowed origins.

Source: MDN Permissions-Policy

Failing Elements
head > meta `head > meta`

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Privacy Policy `div.ot-sdk-eight > div#onetrust-policy > div#onetrust-policy-text > a.ot-cookie-policy-link`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●Form elements have associated labels

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Document has a main landmark.

●Deprecated ARIA roles were not used

●Identical links have the same purpose.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○`[aria-hidden="true"]` elements do not contain focusable descendents

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

100

Best Practices

●Uses HTTPS

●Avoids deprecated APIs

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No browser errors logged to the console

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
/marketing-services?cid=Web_WS_TopNav_SolutionsPage_Marke...	Learn more
/industries/agency-partner?cid=Web_WS_AgyPartners_MegaMen...	Learn more
/industries/multi-location?cid=Web_WS_MultiLocation_MegaM...	Learn more

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`