Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 2 FIX

Open Graph

Action

Open Graph tags need attention — social sharing previews may be incomplete.

FIX

Open Graph tags need attention — social sharing previews may be incomplete.

Missing og:image

The og:image tag provides a preview image for social sharing.

og:title is long (132 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 132 chars Expected: 25–60 chars

Missing og:url

The og:url tag specifies the canonical URL for the shared content.

Missing og:type

The og:type tag helps social platforms categorize the content.

Missing og:site_name

The og:site_name tag displays the website name in social previews.

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 132 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

No image set

hrw.org

Human Rights Watch defends the rights of people in 100 countries worldwide, spotlighting abuses and bringing perpetrators to justice

Preview quality · Twitter/X F · 25/100

Title will be truncated (132 chars / 70 max)

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — Human Rights Watch defends the rights of people in 100 countries worldwide, spotlighting abuses and bringing perpetra...
twitter:description — Human Rights Watch defends the rights of people in 100 countries worldwide, spotlighting abuses and bringing perpetra...
twitter:image — Add twitter:image — preview card without an image looks broken

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
Title will be truncated on Twitter/X (132 chars, max 70)
→ Shorten the title to ≤70 characters
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

HRW.ORG

Human Rights Watch defends the rights of people in 100 countries worldwide, spotlighting abuses and bringing perpetrators to justice

Preview quality · Facebook F · 15/100

Title will be truncated (132 chars / 60 max)

og:title — Human Rights Watch defends the rights of people in 100 countries worldwide, spotlighting abuses and bringing perpetra...
og:description — Human Rights Watch defends the rights of people in 100 countries worldwide, spotlighting abuses and bringing perpetra...
og:image — Add og:image — preview card without an image looks broken
og:type — Add og:type — Recommended — tells Facebook the content category
og:url — Add og:url — Recommended — canonical URL for the share
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Title will be truncated on Facebook (132 chars, max 60)
→ Shorten og:title to ≤60 characters
No preview image for Facebook
→ Add og:image (recommended 1200×630)

No image set

Human Rights Watch defends the rights of people in 100 countries worldwide, spotlighting abuses and bringing perpetrators to justice

hrw.org

Preview quality · LinkedIn D · 60/100

Title will be truncated (132 chars / 120 max)

og:title — Human Rights Watch defends the rights of people in 100 countries worldwide, spotlighting abuses and bringing perpetra...
og:description — Human Rights Watch defends the rights of people in 100 countries worldwide, spotlighting abuses and bringing perpetra...
og:image — Add og:image — preview card without an image looks broken

Title will be truncated on LinkedIn (132 chars, max 120)
→ Shorten og:title to ≤120 characters
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)

hrw.org

Human Rights Watch defends the rights of people in 100 countries worldwide, spotlighting abuses and bringing perpetrators to justice

Preview quality · Slack B · 80/100

og:title — Human Rights Watch defends the rights of people in 100 countries worldwide, spotlighting abuses and bringing perpetra...
og:description — Human Rights Watch defends the rights of people in 100 countries worldwide, spotlighting abuses and bringing perpetra...
og:image — Add og:image — preview card without an image looks broken

No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

F · 45/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

26/100

Site name appears as

Page title	Human Rights Watch
og:site_name	—
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

0/20

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Missing brand name in: og:site_name, twitter:site, Organization.name
No social share image — shared links render as bare URLs
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
og:image missing
twitter:card missing
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Links

200 links checked, 200 healthy, 0 broken

PASS

200 links checked, 200 healthy, 0 broken

200 of 200 links are healthy

200 total 200 healthy

200 https://connect.facebook.net/signals/config/1179892355551430... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://bat.bing.com/bat.js <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-986013128&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-953464708&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-8G7WH8R2Z8&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-7G2G6XTV4C&cx=... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-W5D7ZP <script>

200 https://open-analytics.hrw.org/js/container_MOFt5fSb.js <script>

200 https://hrw.org/libraries/custom/simpleanalytics.js <script>

200 https://hrw.org/modules/custom/hrw_consent/js/hrwconsent.js?... <script>

200 https://www.hrw.org/ <link>

200 https://hrw.org/sites/default/files/favicon.ico <link>

200 https://hrw.org/sites/default/files/google_tag/hrw_tag_manag... <script>

200 https://hrw.org/themes/custom/hrw_design/dist/app-drupal/ass... <link>

200 https://hrw.org/sites/default/files/css/css_vOWWoHxdRpATdDWL... <link>

200 https://hrw.org/sites/default/files/css/css_F_IvOZIOViBgl2b9... <link>

200 https://fast.fonts.net/t/1.css?apiType=css&projectid=b0af805... <link>

200 https://googleads.g.doubleclick.net/pagead/viewthroughconver... <script>

200 https://hrw.org/ar <a>

200 https://hrw.org/zh-hans <a>

200 https://hrw.org/zh-hant <a>

200 https://hrw.org/fr <a>

200 https://hrw.org/de <a>

200 https://hrw.org/ja <a>

200 https://hrw.org/pt <a>

200 https://hrw.org/ru <a>

200 https://hrw.org/es <a>

200 https://hrw.org/languages?language=en <a>

200 https://donate.hrw.org/page/107245/donate/1?ea.tracking.id=E... <a>

200 https://hrw.org/publications <a>

200 https://hrw.org/video-photos <a>

200 https://hrw.org/impact <a>

200 https://hrw.org/africa <a>

200 https://hrw.org/africa/african-union <a>

200 https://hrw.org/africa/angola <a>

200 https://hrw.org/africa/burkina-faso <a>

200 https://hrw.org/africa/burundi <a>

200 https://hrw.org/africa/cameroon <a>

200 https://hrw.org/africa/central-african-republic <a>

200 https://hrw.org/africa/chad <a>

200 https://hrw.org/africa/cote-divoire <a>

200 https://hrw.org/africa/democratic-republic-congo <a>

200 https://hrw.org/africa/equatorial-guinea <a>

200 https://hrw.org/africa/eritrea <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Custom type "SpeakableSpecification" — unable to validate specific properties

JSON-LD Blocks

Block 1 : SpeakableSpecification

2 properties Valid

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "headline": "Human Rights Watch | Defending Human Rights Worldwide",
      "description": "Human Rights Watch defends the rights of people in 100 countries worldwide, spotlighting abuses and bringing perpetrators to justice",
      "speakable": {
        "@type": "SpeakableSpecification",
        "xpath": [
          "/html/head/title",
          "/html/head/meta[@name=\u0027description\u0027]"
        ]
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://www.hrw.org/",
      "speakable": {
        "@type": "SpeakableSpecification",
        "xpath": [
          "/html/head/title",
          "/html/head/meta[@name=\u0027description\u0027]"
        ]
      }
    }
  ]
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.