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https://www.activatedigital.co.uk

Performance

· 23 checks — Lighthouse + waterfall + sustainability rolled into one auditable list.
SCORE
87
GRADE
B
FIX
2
REVIEW
9
PASS
8
INFO
4

Performance-focused optimization plan with CWV assessment, top offenders, and time estimates

Mobile Desktop
96
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
89
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
81
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

569 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.37 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

17 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.017

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

569 ms

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

1.52 s

Page Load Progression

394 ms
787 ms
1.2 s
1.6 s
2.0 s
2.4 s
2.8 s
3.1 s
Checks
23
8 PASS 9 REVIEW 2 FIX
D
Third-Party Impact
Action
95% third-party, 0 ms blocking
FIX
95% third-party, 0 ms blocking
Warning::
Third-party code accounts for 95% of page weight (1.0 MiB of 1.1 MiB)
Info::
Third-party blocking time is low (0 ms)
95%
First-party Third-party
F
HTTP Caching
Action
No cache headers
FIX
No cache headers
Warning::
No Cache-Control header found
Browsers will use heuristic caching, which can be unpredictable. Set explicit cache headers.
Info::
ETag present — enables conditional (304) responses

No Cache-Control header

Adding a Cache-Control header can significantly improve repeat-visit performance.

B
Page Weight Budget
1.1 MB transferred, 97 requests
REVIEW
1.1 MB transferred, 97 requests
Info::
Page weighs 3.5 MB (1.1 MB transferred)
Warning::
JavaScript is 552 KB — consider code splitting or lazy loading
Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
Got: 552 KB
Info::
97 HTTP requests
Info::
Estimated 0.23 g CO2 per page load
1.1 MB / 2.4 MB budget
1.1 MB transferred
97 requests
0.23 g CO2 per page load
JavaScript 551.7 KiB 50%
Images 345.0 KiB 31%
Fonts 94.8 KiB 9%
HTML 58.0 KiB 5%
CSS 47.4 KiB 4%
Other 1.3 KiB 0%
Other 1.1 KiB 0%
Other 804 B 0%
Other 565 B 0%
0 2.4 MB 4.9 MB
Under budget

Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.

Why this matters

JavaScript bundle is large — code-split routes and lazy-load off-screen components to defer.

Source: web.dev

B
Image Optimization
42 images, 0 KB saveable
REVIEW
42 images, 0 KB saveable
Info::
All images are well-optimized
42 images 264 KB
0 oversized -0 KB
17 legacy format
0 missing dimensions CLS risk
B
JS Execution Cost
594ms total JS execution
REVIEW
594ms total JS execution
Info::
https://www.activatedigital.co.uk/: 223ms CPU time
Info::
Unattributable: 111ms CPU time
Info::
https://www.googletagmanager.com/gtm.js?id=GTM-WM4...: 101ms CPU time
Info::
https://www.googletagmanager.com/gtag/js?id=G-D1CF...: 88ms CPU time
Info::
https://cdn.activatedigital.co.uk/wp-content/lites...: 71ms CPU time
Warning::
Third-party scripts: 371ms (62% of total)

Main Thread Breakdown

Script Evaluation 39% Other 29% Style & Layout 14% Script Parsing & Compilation 9% Rendering 5% Parse HTML & CSS 3%
ScriptTotalScriptingParse/CompileParty
https://www.activatedigital.co.uk/223ms13ms4ms1st
Unattributable111ms2ms0ms3rd
https://www.googletagmanager.com/gtm.js?id=GTM-WM4STS9101ms56ms26ms3rd
https://www.googletagmanager.com/gtag/js?id=G-D1CFN3TWQR&cx=c&gtm=4e656288ms65ms14ms3rd
https://cdn.activatedigital.co.uk/wp-content/litespeed/js/4c909d09aae2653ff6d35f076456bf86.js?ver=6bf8671ms47ms0ms3rd
C
JS Bundles
Action
18 scripts, 230 KB unused
REVIEW
18 scripts, 230 KB unused
Warning::
https://www.googletagmanager.com/gtag/js?id=G-D1CF...: 71 KB unused (40%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-WM4...: 62 KB unused (48%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-WM4...: 62 KB unused (48%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://connect.facebook.net/en_US/fbevents.js: 34 KB unused (36%)
Consider code splitting or tree shaking to reduce unused code.
Info::
Total unused JavaScript: 230 KB
230 KB unused JavaScript

Downloaded but never executed on this page.

ScriptSizeUnusedMinifiedParty
https://www.googletagmanager.com/gtag/js?id=G-D1CFN3TWQR&cx=c&gtm=4e6562178 KB71 KB (40%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-WM4STS9129 KB62 KB (48%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-WM4STS90 KB62 KB (48%)✓3rd
https://connect.facebook.net/en_US/fbevents.js97 KB34 KB (36%)✓3rd
https://cdn.activatedigital.co.uk/wp-content/litespeed/js/2caa26f12ae84e0b9360837ecb74f422.js?ver=4f4222 KB—✓3rd
https://cdn.activatedigital.co.uk/wp-content/litespeed/js/d9a31275b7ad049abcbd9c887b744d3b.js?ver=44d3b2 KB—✓3rd
https://cdn.activatedigital.co.uk/wp-content/litespeed/js/1d72390ff1bd773fc4fa8d9914d3f566.js?ver=3f5666 KB—✓3rd
https://cdn.activatedigital.co.uk/wp-content/litespeed/js/e8627af08cb032279415ab2746d8e4fb.js?ver=8e4fb2 KB—✓3rd
https://cdn.activatedigital.co.uk/wp-content/litespeed/js/ed71eb1efa63b3cef85560edc270b80c.js?ver=0b80c14 KB—✓3rd
data:text/javascript;base64,d2luZG93LmFkZEV2ZW50TGlzdGVuZXIoJ0RPTUNvbnRlbnRMb2FkZWQnLGZ1bmN0aW9uKCl…0 KB—✓3rd

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

C
Compression Algorithm
Action
Main response served uncompressed
REVIEW
Main response served uncompressed
Info::
Main HTML response has no Content-Encoding (uncompressed)
The main HTML document is served without compression. The Text Compression section above lists the broader picture; for the main response specifically, even gzip would shave ~70-80% off most text payloads.
B
Main HTML Cache-Control
No Cache-Control header on main HTML response
REVIEW
No Cache-Control header on main HTML response
Info::
Main HTML response has no Cache-Control header
Without an explicit Cache-Control, browsers fall back to heuristic caching (~10% of Last-Modified age). Set `Cache-Control: no-cache` or `max-age=300` for HTML to control freshness explicitly -- prevents stale auth state and SPA shell drift.
B
Server-Timing Observability
No Server-Timing header found
REVIEW
No Server-Timing header found
Info::
No Server-Timing header found
Server-Timing exposes backend timing breakdowns to browser DevTools (e.g., `db: 45ms; render: 120ms; cache: 2ms`). Useful for diagnosing slow pages without backend log access. Most modern frameworks (Next.js, Cloudflare Workers, Fastly) emit it automatically; absence on a managed platform usually means telemetry headers are stripped at the edge.
B
Page Weight Inventory
97 resources · 1.1 MB · 230 KB savings available
REVIEW
97 resources · 1.1 MB · 230 KB savings available
Warning::
Page weight 1.1 MB exceeds 1 MB target by 77 KB
Got: 1.1 MB Expected: ≤ 1 MB
Info::
~230 KB of savings available
Warning::
94 third-party resources (95% of weight)
97 resources · 1.1 MiB · 94 third-party 76.6 KiB over 1MB target
JavaScript 50% · 551.7 KiB
Image 31% · 346.1 KiB
Font 9% · 94.8 KiB
Document 5% · 58.2 KiB
CSS 4% · 47.4 KiB
Other 0% · 2.4 KiB

~229.7 KiB of savings available

Remove unused JavaScript: 229.7 KiB
C
Green Hosting
Action
Whether the site is served from green-energy infrastructure
REVIEW

Green Hosting

No green hosting detected

A+
Text Compression
All text resources are compressed
PASS
All text resources are compressed
Info::
All text resources are compressed
All text resources are properly compressed.
A+
Font Loading
10 fonts (95 KB)
PASS
10 fonts (95 KB)
Info::
10 font(s) use font-display: swap (FOUT risk but functional)

Web fonts

10

95 KB total

Render-blocking

0

of 10

Dominant font-display

swap

Most common across fonts

Font loading timeline
Transfer FOIT (block) FOUT (swap)
0 ms 500 ms 1.0 s FCP 569 ms LCP 1.4 shttps://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/acier-bat-solid_400_normal.woff2acier-bat-solid_400_nor... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/acier-bat-solid_400_normal.woff2 — 10.3 KiB — 35 ms — font-display: swaphttps://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/subset-Avenir-Roman.woff2subset-Avenir-Roman.woff2 https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/subset-Avenir-Roman.woff2 — 19.0 KiB — 21 ms — font-display: swaphttps://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/subset-Avenir-Medium.woff2subset-Avenir-Medium.woff2 https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/subset-Avenir-Medium.woff2 — 30.8 KiB — 121 ms — font-display: swaphttps://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/subset-Avenir-Heavy.woff2subset-Avenir-Heavy.woff2 https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/subset-Avenir-Heavy.woff2 — 17.9 KiB — 83 ms — font-display: swaphttps://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/subset-Kessel105W00-Bold.woff2subset-Kessel105W00-Bol... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/subset-Kessel105W00-Bold.woff2 — 16.9 KiB — 3 ms — font-display: swaphttps://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/acier-bat-solid_400_normal.woff2acier-bat-solid_400_nor... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/acier-bat-solid_400_normal.woff2 — 0 B — 0 ms — font-display: swaphttps://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/subset-Avenir-Roman.woff2subset-Avenir-Roman.woff2 https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/subset-Avenir-Roman.woff2 — 0 B — 0 ms — font-display: swaphttps://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/subset-Avenir-Medium.woff2subset-Avenir-Medium.woff2 https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/subset-Avenir-Medium.woff2 — 0 B — 0 ms — font-display: swaphttps://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/subset-Avenir-Heavy.woff2subset-Avenir-Heavy.woff2 https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/subset-Avenir-Heavy.woff2 — 0 B — 0 ms — font-display: swaphttps://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/subset-Kessel105W00-Bold.woff2subset-Kessel105W00-Bol... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/subset-Kessel105W00-Bold.woff2 — 0 B — 0 ms — font-display: swap
acier-bat-solid_400_nor... woff2 swap
Size 10 KB
Load time 35 ms
Start 115 ms
Risk FOUT — text flashes from fallback to web font
subset-Avenir-Roman.woff2 woff2 swap
Size 19 KB
Load time 21 ms
Start 115 ms
Risk FOUT — text flashes from fallback to web font
subset-Avenir-Medium.woff2 woff2 swap
Size 31 KB
Load time 121 ms
Start 115 ms
Risk FOUT — text flashes from fallback to web font
subset-Avenir-Heavy.woff2 woff2 swap
Size 18 KB
Load time 83 ms
Start 116 ms
Risk FOUT — text flashes from fallback to web font
subset-Kessel105W00-Bol... woff2 swap
Size 17 KB
Load time 3 ms
Start 156 ms
Risk FOUT — text flashes from fallback to web font
acier-bat-solid_400_nor... woff2 swap
Size 0 KB
Load time 0 ms
Start 370 ms
Risk FOUT — text flashes from fallback to web font
subset-Avenir-Roman.woff2 woff2 swap
Size 0 KB
Load time 0 ms
Start 371 ms
Risk FOUT — text flashes from fallback to web font
subset-Avenir-Medium.woff2 woff2 swap
Size 0 KB
Load time 0 ms
Start 371 ms
Risk FOUT — text flashes from fallback to web font
subset-Avenir-Heavy.woff2 woff2 swap
Size 0 KB
Load time 0 ms
Start 371 ms
Risk FOUT — text flashes from fallback to web font
subset-Kessel105W00-Bol... woff2 swap
Size 0 KB
Load time 0 ms
Start 432 ms
Risk FOUT — text flashes from fallback to web font
Optimization checklist
  • Preload critical fonts (priority=high)
  • Use woff2 format for all fonts
  • Set font-display to swap, optional, or fallback
  • Subset large fonts (≤100 KB each)
A+
Resource Caching
All resources properly cached
PASS
All resources properly cached
Info::
No caching issues found
All static resources have appropriate caching headers.
A+
Critical Rendering Path
No render-blocking resources
PASS
No render-blocking resources
Info::
No render-blocking resources detected
A+
Resource Hints
No optimization needed
PASS
No optimization needed
Info::
No resource hint issues
A+
HTTP/3 (QUIC)
HTTP/3 advertised via Alt-Svc
PASS
HTTP/3 advertised via Alt-Svc
Info::
HTTP/3 (QUIC) is supported
First-load mobile users on cellular networks see meaningful latency improvements with HTTP/3. The QUIC transport collapses TLS + TCP handshakes into one and recovers faster from packet loss.
A+
LCP Image Preload
LCP preload audit not available
PASS
LCP preload audit not available
Info::
LCP image preload audit not available for this scan
A+
Server Response Intelligence
2 server-response signal(s) detected
PASS
2 server-response signal(s) detected
Info::
`Vary` header declared: Accept-Encoding,User-Agent
The page declares a `Vary` header, telling downstream caches which request headers the response varies on. Critical for content-negotiated responses (compression, language, cookies, device class).
Info::
`ETag` present -- conditional GET supported
Network Waterfall
97 requests over 1150ms
INFO
0 ms 500 ms 1.0 s FCP 569 ms LCP 1.4 shttps://www.activatedigital.co.uk// https://www.activatedigital.co.uk/ — 200 — 28.3 KiB — 130 ms — h2https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/styles-dist/vendor.csscdn.activatedigital.co.uk/wp-conten... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/styles-dist/vendor.css — 200 — 2.1 KiB — 41 ms — h2https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/styles-dist/core.csscdn.activatedigital.co.uk/wp-conten... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/styles-dist/core.css — 200 — 39.6 KiB — 19 ms — h2https://cdn.activatedigital.co.uk/wp-content/uploads/2021/08/Hero-Connect-min-1536x633.jpg.webpcdn.activatedigital.co.uk/wp-conten... https://cdn.activatedigital.co.uk/wp-content/uploads/2021/08/Hero-Connect-min-1536x633.jpg.webp — 200 — 65.3 KiB — 42 ms — h2https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/acier-bat-solid_400_normal.woff2cdn.activatedigital.co.uk/wp-conten... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/acier-bat-solid_400_normal.woff2 — 200 — 10.3 KiB — 35 ms — h2https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/subset-Avenir-Roman.woff2cdn.activatedigital.co.uk/wp-conten... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/subset-Avenir-Roman.woff2 — 200 — 19.0 KiB — 21 ms — h2https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/subset-Avenir-Medium.woff2cdn.activatedigital.co.uk/wp-conten... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/subset-Avenir-Medium.woff2 — 200 — 30.8 KiB — 121 ms — h2https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/subset-Avenir-Heavy.woff2cdn.activatedigital.co.uk/wp-conten... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/subset-Avenir-Heavy.woff2 — 200 — 17.9 KiB — 83 ms — h2https://www.googletagmanager.com/gtm.js?id=GTM-WM4STS9www.googletagmanager.com/gtm.js?id=... https://www.googletagmanager.com/gtm.js?id=GTM-WM4STS9 — 200 — 128.8 KiB — 219 ms — h2data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOTIiIGhla…data:image/svg+xml;base64,PHN2ZyB4b... data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOTIiIGhla… — 200 — 0 B — 0 ms — datadata:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxODEwIiBoZ…data:image/svg+xml;base64,PHN2ZyB4b... data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxODEwIiBoZ… — 200 — 0 B — 0 ms — datahttps://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/favicon/site.webmanifestcdn.activatedigital.co.uk/wp-conten... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/favicon/site.webmanifest — 200 — 1.3 KiB — 122 ms — h2https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/content/logo-white.svgcdn.activatedigital.co.uk/wp-conten... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/content/logo-white.svg — 200 — 2.3 KiB — 4 ms — h2https://www.activatedigital.co.uk/wp-content/plugins/litespeed-cache/guest.vary.php/wp-content/plugins/litespeed-cache... https://www.activatedigital.co.uk/wp-content/plugins/litespeed-cache/guest.vary.php — 200 — 248 B — 75 ms — h2https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/subset-Kessel105W00-Bold.woff2cdn.activatedigital.co.uk/wp-conten... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/fonts/subset-Kessel105W00-Bold.woff2 — 200 — 16.9 KiB — 3 ms — h2https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/instagram.svgcdn.activatedigital.co.uk/wp-conten... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/instagram.svg — 200 — 1.2 KiB — 5 ms — h2https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/threads.svgcdn.activatedigital.co.uk/wp-conten... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/threads.svg — 200 — 1.5 KiB — 5 ms — h2https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/facebook.svgcdn.activatedigital.co.uk/wp-conten... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/facebook.svg — 200 — 1.1 KiB — 47 ms — h2https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/twitter.svgcdn.activatedigital.co.uk/wp-conten... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/twitter.svg — 200 — 1.1 KiB — 49 ms — h2https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/linkedin.svgcdn.activatedigital.co.uk/wp-conten... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/linkedin.svg — 200 — 1.5 KiB — 44 ms — h2https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/dribbble.svgcdn.activatedigital.co.uk/wp-conten... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/dribbble.svg — 200 — 1.5 KiB — 65 ms — h2https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/cta-arrow.svgcdn.activatedigital.co.uk/wp-conten... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/cta-arrow.svg — 200 — 1.0 KiB — 48 ms — h2https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/arrow-right.svgcdn.activatedigital.co.uk/wp-conten... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/arrow-right.svg — 200 — 1.0 KiB — 5 ms — h2https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/white-arrow.svgcdn.activatedigital.co.uk/wp-conten... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/white-arrow.svg — 200 — 1023 B — 7 ms — h2https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/list-icon.svgcdn.activatedigital.co.uk/wp-conten... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/list-icon.svg — 200 — 1.2 KiB — 6 ms — h2https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/arrow-scroll.svgcdn.activatedigital.co.uk/wp-conten... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/icons/arrow-scroll.svg — 200 — 1.0 KiB — 10 ms — h2data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI0MCIgaGVpZ…data:image/svg+xml;base64,PHN2ZyB4b... 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https://www.facebook.com/tr/?id=490624601338237&ev=PageView&dl=https%3A%2F%2Fwww.activatedigital.co.uk%2F&rl=https%3A%2F%2Fwww.activatedigital.co.uk%2F&if=false&ts=1778499122534&sw=800&sh=600&v=2.9.313&r=stable&ec=0&o=4126&fbp=fb.2.1778499122520.653185983125233859&cdl=API_unavailable&pmd[title]=We%27re%20a%20digital%20marketing%20agency%20in%20Liverpool%20%7C%20Activate%20Digital&pmd[locale]=en_GB&pmd[description]=A%20digital%20marketing%20agency%20in%20Liverpool%20that%20provides%20a%20wide%20range%20of%20digital%20solutions.%20Let%E2%80%99s%20start%20delivering%20growth%20for%20your%20business.&plt=230.69999980926514&it=1778499122369&coo=false&expv2[0]=pl1&expv2[1]=el3&expv2[2]=bc1&expv2[3]=ra2&expv2[4]=rp2&expv2[5]=im0&expv2[6]=hf0&rqm=GETwww.facebook.com/tr/?id=49062460133... https://www.facebook.com/tr/?id=490624601338237&ev=PageView&dl=https%3A%2F%2Fwww.activatedigital.co.uk%2F&rl=https%3A%2F%2Fwww.activatedigital.co.uk%2F&if=false&ts=1778499122534&sw=800&sh=600&v=2.9.313&r=stable&ec=0&o=4126&fbp=fb.2.1778499122520.653185983125233859&cdl=API_unavailable&pmd[title]=We%27re%20a%20digital%20marketing%20agency%20in%20Liverpool%20%7C%20Activate%20Digital&pmd[locale]=en_GB&pmd[description]=A%20digital%20marketing%20agency%20in%20Liverpool%20that%20provides%20a%20wide%20range%20of%20digital%20solutions.%20Let%E2%80%99s%20start%20delivering%20growth%20for%20your%20business.&plt=230.69999980926514&it=1778499122369&coo=false&expv2[0]=pl1&expv2[1]=el3&expv2[2]=bc1&expv2[3]=ra2&expv2[4]=rp2&expv2[5]=im0&expv2[6]=hf0&rqm=GET — 200 — 19 B — 42 ms — h3https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/scripts/jquery.fancybox.min.jscdn.activatedigital.co.uk/wp-conten... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/scripts/jquery.fancybox.min.js — 200 — 24.5 KiB — 4 ms — h2https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/styles/jquery.fancybox.min.csscdn.activatedigital.co.uk/wp-conten... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/styles/jquery.fancybox.min.css — 200 — 4.4 KiB — 10 ms — h2https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/favicon/favicon-32x32.png.webpcdn.activatedigital.co.uk/wp-conten... https://cdn.activatedigital.co.uk/wp-content/themes/activate/dist/images/favicon/favicon-32x32.png.webp — 200 — 1.1 KiB — 3 ms — h2
HTML JavaScript CSS Images Fonts XHR/Fetch Other
Third-Party Script Cost
Per-script blocking time, transfer cost, and cache headers
INFO
62% of JavaScript execution is third-party
First-party Third-party 371ms · 184KB · £1/mo
Unattributable
Other
Optional
Execution 111ms
Transfer 0 KB
Monthly Cost £0/mo
Google Tag Manager
Tag Manager
Optional
Execution 101ms
Transfer 0 KB
Unused 48%
Monthly Cost £0/mo
Google Tag Manager
Tag Manager
Optional
Execution 88ms
Transfer 178 KB
Unused 40%
Monthly Cost £0/mo
cdn.activatedigital.co.uk
Other
Optional
Execution 71ms
Transfer 6 KB
Monthly Cost £0/mo

62% of JavaScript execution time comes from third-party scripts.

Why this matters

Third-party scripts (analytics, ads, social, A/B testing) often dominate execution time — every one is a perf-and-privacy tax.

Learn more ▾

Each third-party script is a black box: you don't control when it loads, what it executes, or how much it grows. They often account for a major share of total blocking time on average sites (HTTP Archive's Web Almanac documents the trend). Audit which ones you actually need, defer the rest, and use facade patterns (lite-youtube, lite-vimeo) for embedded media.

Source: web.dev / HTTP Archive Web Almanac

How third-party costs are calculated

Real-User Performance (CrUX)
Field metrics from the Chrome User Experience Report
INFO

Chrome User Experience (CrUX)

Real-user metrics from the Chrome UX Report (2026-04-12 — 2026-05-09)

LCP (p75)

1296 ms

92% good

INP (p75)

65 ms

99% good

CLS (p75)

0.020

85% good

FCP (p75)

882 ms

TTFB (p75)

636 ms

This origin passes Core Web Vitals assessment
Image Optimization
62 images, 0 KB total, 0 KB wasted
INFO

Image Optimization Audit

Total Images

62

Total Size

0 KB

Oversized

2

10 missing alt text 6 missing lazy loading
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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