Skip to content
https://Bankrate.com

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
80
GRADE
B
FIX
2
REVIEW
2
PASS
5
INFO
0
Checks
9
5 PASS 2 REVIEW 2 FIX
F
Image Optimization
Action
7 issues found across 91 images
FIX
7 issues found across 91 images
Warning::
2 images significantly larger than display size
Resizing to display dimensions could save approximately 8 KB.
Got: ~8 KB wasted
Warning::
81 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
51 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 40 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
2 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
Warning::
Total image weight: 2108 KB (2.1 MB)
Consider compressing images, using modern formats, and serving appropriately sized images.
Info::
1 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://www.bankrate.com/brp/2026/05/12135621/Homebuying-in-America-5-12.png?auto=webp&optimize=high.
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://a.storyblok.com/f/102997/1200x630/531fb9a603/br-open-graph.jpg
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
URL: https://a.storyblok.com/f/102997/1200x630/531fb9a603/br-open-graph.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

Bankrate.com

Bankrate: Trusted ways to save, borrow and thrive

Your bank has a mortgage rate. Bankrate has a better one. Access verified data and personalized tools on the platform built to put your financial goals first.

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary
  • twitter:title — Bankrate: Trusted ways to save, borrow and thrive
  • twitter:description — Your bank has a mortgage rate. Bankrate has a better one. Access verified data and personalized tools on the platform...
  • twitter:image — falling back from og:image

BANKRATE.COM

Bankrate: Trusted ways to save, borrow and thrive

Your bank has a mortgage rate. Bankrate has a better one. Access verified data and personalized tools on the platform built to put your financial goals first.

Preview quality · Facebook B · 80/100

Description will be truncated (158 chars / 155 max)

  • og:title — Bankrate: Trusted ways to save, borrow and thrive
  • og:description — Your bank has a mortgage rate. Bankrate has a better one. Access verified data and personalized tools on the platform...
  • og:image — https://a.storyblok.com/f/102997/1200x630/531fb9a603/br-open-graph.jpg
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://www.bankrate.com/
  • og:site_name — Bankrate

  • Description will be truncated on Facebook (158 chars, max 155)

    → Tighten og:description to ≤155 characters

Bankrate: Trusted ways to save, borrow and thrive

Bankrate.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (158 chars / 150 max)

  • og:title — Bankrate: Trusted ways to save, borrow and thrive
  • og:description — Your bank has a mortgage rate. Bankrate has a better one. Access verified data and personalized tools on the platform...
  • og:image — https://a.storyblok.com/f/102997/1200x630/531fb9a603/br-open-graph.jpg

  • Description will be truncated on LinkedIn (158 chars, max 150)

    → Tighten og:description to ≤150 characters

Bankrate.com

Bankrate: Trusted ways to save, borrow and thrive

Your bank has a mortgage rate. Bankrate has a better one. Access verified data and personalized tools on the platform built to put your financial goals first.

Preview quality · Slack A+ · 100/100
  • og:title — Bankrate: Trusted ways to save, borrow and thrive
  • og:description — Your bank has a mortgage rate. Bankrate has a better one. Access verified data and personalized tools on the platform...
  • og:image — https://a.storyblok.com/f/102997/1200x630/531fb9a603/br-open-graph.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

62/100

Site name appears as

Page titleFilter Icon
og:site_nameBankrate
twitter:site@bankrate
Organization.nameBank Rate

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
2 JSON-LD blocks found

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebPage"
}
Block 2 : Organization
11 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "url": "https://www.bankrate.com/",
  "email": "webmaster@bankrate.com",
  "ethicsPolicy": "https://www.bankrate.com/privacy/",
  "foundingDate": "1976",
  "legalName": "Bank Rate LLC",
  "name": "Bank Rate",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "New York, NY",
    "postalCode": "10017",
    "streetAddress": "750 3rd Ave, 28th Floor"
  },
  "foundingLocation": {
    "@type": "Place",
    "name": "New York City, New York, U.S."
  },
  "logo": {
    "@type": "ImageObject",
    "url": "https://www.bankrate.com/v2.828.1/img/logo/bankrate-logo-268x60.jpg"
  }
}
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 2 schema type(s)
PASS
2 JSON-LD block(s) declaring 2 schema type(s)
Info::
2 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Organization, WebPage Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback