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https://www.woolly.clothing

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
88
GRADE
B
FIX
2
REVIEW
1
PASS
6
INFO
0
Checks
9
6 PASS 1 REVIEW 2 FIX
F
Image Optimization
Action
4 issues found across 200 images
FIX
4 issues found across 200 images
Warning::
4 images significantly larger than display size
Resizing to display dimensions could save approximately 280 KB.
Got: ~280 KB wasted
Warning::
All 194 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
10 above-fold image(s) marked loading="lazy" (LCP anti-pattern)
Above-fold images marked lazy delay LCP -- the browser waits for the IntersectionObserver to fire before fetching, even though the image is in the initial viewport. Remove `loading="lazy"` on above-the-fold images (especially the LCP candidate). Sample: https://www.woolly.clothing/cdn/shop/files/Ms-5in-BoxerBrief-Black-WOOLLY_5643.jpg?v=1762389292&width=980, https://www.woolly.clothing/cdn/shop/files/w-Everyday_Bikini_Brief-Black_0711.jpg?v=1759175592&width=980, https://www.woolly.clothing/cdn/shop/files/studio-w-everyday-ss-crew-fir-front-xs-2025-katya-2.jpg?crop=region&crop_height=4121&crop_left=0&crop_top=0&crop_width=3295&v=1760553299&width=980 (+7 more).
Info::
4 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://www.woolly.clothing/cdn/shop/files/DSCF2808-Lowres.jpg?v=1789402397&width=980, https://www.woolly.clothing/cdn/shop/files/HP-Ms-Ws-Studio-workout-kits-Woolly_1538-02-2.jpg?v=1785345675&width=980, https://www.woolly.clothing/cdn/shop/files/Ms-Ws-Homepage-Undies-2025.jpg?v=1752508465&width=980 (+1 more).
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

71/100

Site name appears as

Page titlePickyStory logo
og:site_nameWoolly Clothing Co
twitter:site—
Organization.nameWoolly Clothing Co

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: http://www.woolly.clothing/cdn/shop/files/Woolly-Web-SocialPreview-2026.jpg?crop=center&height=1200&v=1773966016&width=1200
URL: http://www.woolly.clothing/cdn/shop/files/Woolly-Web-SocialPreview-2026.jpg?crop=center&height=1200&v=1773966016&width=1200

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Preview

www.woolly.clothing

Woolly Clothing Co - More wool. Less plastic.

Soft. Breathable. Natural. Nothing matches the performance and versatility of merino wool.

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary_large_image
  • twitter:title — Woolly Clothing Co - More wool. Less plastic.
  • twitter:description — Soft. Breathable. Natural. Nothing matches the performance and versatility of merino wool.
  • twitter:image — falling back from og:image

WWW.WOOLLY.CLOTHING

Woolly Clothing Co - More wool. Less plastic.

Soft. Breathable. Natural. Nothing matches the performance and versatility of merino wool.

Preview quality · Facebook A+ · 100/100
  • og:title — Woolly Clothing Co - More wool. Less plastic.
  • og:description — Soft. Breathable. Natural. Nothing matches the performance and versatility of merino wool.
  • og:image — http://www.woolly.clothing/cdn/shop/files/Woolly-Web-SocialPreview-2026.jpg?crop=center&height=1200&v=1773966016&widt...
  • og:type — website
  • og:url — https://www.woolly.clothing/
  • og:site_name — Woolly Clothing Co

Woolly Clothing Co - More wool. Less plastic.

www.woolly.clothing

Preview quality · LinkedIn A+ · 100/100
  • og:title — Woolly Clothing Co - More wool. Less plastic.
  • og:description — Soft. Breathable. Natural. Nothing matches the performance and versatility of merino wool.
  • og:image — http://www.woolly.clothing/cdn/shop/files/Woolly-Web-SocialPreview-2026.jpg?crop=center&height=1200&v=1773966016&widt...

www.woolly.clothing

Woolly Clothing Co - More wool. Less plastic.

Soft. Breathable. Natural. Nothing matches the performance and versatility of merino wool.

Preview quality · Slack A+ · 100/100
  • og:title — Woolly Clothing Co - More wool. Less plastic.
  • og:description — Soft. Breathable. Natural. Nothing matches the performance and versatility of merino wool.
  • og:image — http://www.woolly.clothing/cdn/shop/files/Woolly-Web-SocialPreview-2026.jpg?crop=center&height=1200&v=1773966016&widt...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 98/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
6 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "name": "Woolly Clothing Co",
  "logo": "https:\/\/www.woolly.clothing\/cdn\/shop\/files\/2026_Woolly-Logo-Charcoal.png?v=1786046727\u0026width=2472",
  "sameAs": [
    "https:\/\/www.facebook.com\/Woollyclothing\/",
    "https:\/\/www.instagram.com\/woollyclothing\/"
  ],
  "url": "https:\/\/www.woolly.clothing"
}
Block 2 : WebSite
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "name": "Woolly Clothing Co",
  "url": "https:\/\/www.woolly.clothing",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https:\/\/www.woolly.clothing\/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 2 schema type(s)
PASS
2 JSON-LD block(s) declaring 2 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
2 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Organization, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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