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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
93
GRADE
A
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

46/100

Site name appears as

Page titlesearch
og:site_nameFAOHome
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.fao.org/ResourcePackages/FAO/assets/dist/img/FAO-logo.JPG
Info::
og:title is long (62 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 62 chars Expected: 25–60 chars
Info::
og:description is short (14 characters)
Ideal length is 55–200 characters for social sharing previews.
Got: 14 chars Expected: 55–200 chars
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://www.fao.org/ResourcePackages/FAO/assets/dist/img/FAO-logo.JPG

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 62 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

URL: 14 chars

Ideal length is 55–200 characters for social sharing previews.

Expected: 55–200 chars
Why this matters

og:description very short — provides little context in social cards.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

fao.org

Home | Food and Agriculture Organization of the United Nations

FAO Home page.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

FAO.ORG

Home | Food and Agriculture Organization of the United Nations

FAO Home page.

Preview quality · Facebook A+ · 95/100

Title will be truncated (62 chars / 60 max)

  • og:title — Home | Food and Agriculture Organization of the United Nations
  • og:description — FAO Home page.
  • og:image — https://www.fao.org/ResourcePackages/FAO/assets/dist/img/FAO-logo.JPG
  • og:type — website
  • og:url — https://www.fao.org/home/en
  • og:site_name — FAOHome

  • Title will be truncated on Facebook (62 chars, max 60)

    → Shorten og:title to ≤60 characters

Home | Food and Agriculture Organization of the United Nations

fao.org

Preview quality · LinkedIn A+ · 100/100
  • og:title — Home | Food and Agriculture Organization of the United Nations
  • og:description — FAO Home page.
  • og:image — https://www.fao.org/ResourcePackages/FAO/assets/dist/img/FAO-logo.JPG

fao.org

Home | Food and Agriculture Organization of the United Nations

FAO Home page.

Preview quality · Slack A+ · 100/100
  • og:title — Home | Food and Agriculture Organization of the United Nations
  • og:description — FAO Home page.
  • og:image — https://www.fao.org/ResourcePackages/FAO/assets/dist/img/FAO-logo.JPG

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 86/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.

JSON-LD Blocks

Block 1 : BreadcrumbList
3 properties Valid
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home",
      "item": "https://www.fao.org/home/en"
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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