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https://fitbit.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
91
GRADE
A
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://lh3.googleusercontent.com/I7TOyZ4Km4pcDQhrNkcFcwx9XrFRx41-upct8LUkvEuE1R2FZC3JYwgWcbRQb5qBX-ToRd1Xmkuun4vN14h6dCJ133SoP2rqvg
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://lh3.googleusercontent.com/I7TOyZ4Km4pcDQhrNkcFcwx9XrFRx41-upct8LUkvEuE1R2FZC3JYwgWcbRQb5qBX-ToRd1Xmkuun4vN14h6dCJ133SoP2rqvg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

fitbit.com

Fitbit Activity Trackers & Smartwatches

Stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

FITBIT.COM

Fitbit Activity Trackers & Smartwatches

Stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.

Preview quality · Facebook A+ · 100/100
  • og:title — Fitbit Activity Trackers & Smartwatches
  • og:description — Stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
  • og:image — https://lh3.googleusercontent.com/I7TOyZ4Km4pcDQhrNkcFcwx9XrFRx41-upct8LUkvEuE1R2FZC3JYwgWcbRQb5qBX-ToRd1Xmkuun4vN14h...
  • og:type — website
  • og:url — https://store.google.com/category/watches_trackers?hl=en-US
  • og:site_name — Google Store

Fitbit Activity Trackers & Smartwatches

fitbit.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Fitbit Activity Trackers & Smartwatches
  • og:description — Stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
  • og:image — https://lh3.googleusercontent.com/I7TOyZ4Km4pcDQhrNkcFcwx9XrFRx41-upct8LUkvEuE1R2FZC3JYwgWcbRQb5qBX-ToRd1Xmkuun4vN14h...

fitbit.com

Fitbit Activity Trackers & Smartwatches

Stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.

Preview quality · Slack A+ · 100/100
  • og:title — Fitbit Activity Trackers & Smartwatches
  • og:description — Stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
  • og:image — https://lh3.googleusercontent.com/I7TOyZ4Km4pcDQhrNkcFcwx9XrFRx41-upct8LUkvEuE1R2FZC3JYwgWcbRQb5qBX-ToRd1Xmkuun4vN14h...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 87/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

58/100

Site name appears as

Page titleFitbit Official Site for Activity Trackers & Smartwatches
og:site_nameGoogle Store
twitter:site—
Organization.nameGoogle Store

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers multiple sizes

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

8/15

has name + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • twitter:card missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
7 properties Valid
{
  "@context": "https://schema.org",
  "@id": "https://store.google.com/#organization",
  "@type": "Organization",
  "name": "Google Store",
  "url": "https://store.google.com/",
  "parentOrganization": {
    "@id": "https://www.google.com/#organization",
    "@type": "Organization",
    "name": "Google",
    "url": "https://www.google.com/"
  },
  "sameAs": [
    "https://en.wikipedia.org/wiki/Google_Store",
    "https://www.youtube.com/c/googlenest",
    "https://www.youtube.com/c/madebygoogle",
    "https://www.instagram.com/madebygoogle/",
    "https://twitter.com/madebygoogle"
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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