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https://fitbit.com

Infrastructure

· 9 checks — DNS, redirects, IPv6, crawlability, URL variants, and domain intelligence rolled into one auditable list.
SCORE
80
GRADE
B
FIX
2
REVIEW
3
PASS
4
INFO
0
Probed from Santa Clara, United States
301 Moved Permanently
Checks
9
4 PASS 3 REVIEW 2 FIX
D
Redirect Chain
Action
3 redirect(s), 847 ms total
FIX
3 redirect(s), 847 ms total
Warning::
3 redirects before reaching final URL
Each redirect adds latency. Try to minimize the chain to 1 hop.
Info::
WWW normalization redirect
Info::
Uses 302 (temporary) redirect
If permanent, use 301 instead.
Got: https://www.fitbit.com:443/
Info::
Redirect overhead: 847 ms total
Got: 847 ms
Info::
Cross-domain redirect detected

https://fitbit.com

71 ms · HTTP/1.1

301

https://www.fitbit.com:443/

114 ms · HTTP/1.1

302

https://www.fitbit.com/home

66 ms · HTTP/1.1

301

https://store.google.com:443/category/wa...

596 ms · HTTP/1.1 FINAL

#URLStatusTimeProtocolServer
1https://fitbit.com30171 msHTTP/1.1
2https://www.fitbit.com:443/302114 msHTTP/1.1Google Frontend
3https://www.fitbit.com/home30166 msHTTP/1.1Google Frontend
4https://store.google.com:443/category/wa...200596 msHTTP/1.1ESF

See the visual redirect chain in the HTTP Probe tab →

Each redirect adds latency. Try to minimize the chain to 1 hop.

Why this matters

Redirect chain — each hop adds latency; combine into one redirect where possible.

Source: Google Search Central / web.dev

If permanent, use 301 instead.

Why this matters

302 (Found) is for genuinely temporary redirects — if this redirect is permanent, switch to 301 to preserve SEO equity.

Learn more

Search engines treat 302 as temporary, keeping the original URL indexed and not transferring full link equity to the destination. Use 301 (Moved Permanently) for permanent redirects (HTTP→HTTPS, www-vs-non-www, URL restructures).

Source: Google Search Central

D
CDN & Delivery
Action
No CDN detected
FIX
No CDN detected
Warning::
No CDN detected
A CDN can significantly improve load times for users around the world by caching content at edge nodes closer to them.
No CDN detected

Consider using a CDN to improve global delivery speed and reduce origin load.

C
IPv6 Readiness
Action
No IPv6 support
REVIEW
No IPv6 support
Info::
No IPv6 (AAAA) records found
IPv6 support is increasingly important for global accessibility. About 40% of internet users have IPv6 connectivity.
No IPv6 Support
About 40% of internet users have IPv6. Consider adding AAAA records.

IPv6 support is increasingly important for global accessibility. About 40% of internet users have IPv6 connectivity.

Why this matters

No AAAA records — same impact as 'no IPv6 (AAAA) records'; IPv6-preferring clients pay extra latency falling back to IPv4.

Source: Google IPv6 stats

B
Crawlability
robots.txt present, no sitemap
REVIEW
robots.txt present, no sitemap
Info::
robots.txt is present
Got: 322 bytes
Info::
No sitemap.xml found
A sitemap helps search engines discover and index your pages more efficiently.
Info::
robots.txt does not reference a sitemap
Add a 'Sitemap:' directive to robots.txt so search engines can discover your sitemap.

A sitemap helps search engines discover and index your pages more efficiently.

Why this matters

No sitemap.xml — Google relies on crawl-graph discovery alone, slowing indexing of deep or fresh URLs.

Learn more

A sitemap accelerates Google's discovery of new and updated content. Most CMSes auto-generate one; static-site frameworks need a build-step plugin. Reference it from robots.txt and submit in Search Console to confirm Google can fetch it.

Source: sitemaps.org / Google Search Central

Add a 'Sitemap:' directive to robots.txt so search engines can discover your sitemap.

Why this matters

robots.txt omits Sitemap: directive — crawlers must fetch /sitemap.xml by convention; reliable but missing the explicit hint.

Source: sitemaps.org

robots.txt 200 OK
Size 322 B Sitemaps referenced 0 User-agents * Blocking No — crawling allowed
User-agent: *

Disallow: /graph/

Disallow: /device/tracker/

Disallow: /user/

Disallow: /users/

Disallow: /cart/

Disallow: /store/

Disallow: /export/

Disallow: /invitations/

Disallow: /mgmt/

Disallow: /foods/brands/page/

Disallow: /foods/restaurants/page/

Disallow: /order/

Disallow: /orders/

Disallow: /oauth/
sitemap.xml No sitemap found

No sitemap found

Adding a sitemap helps search engines discover your pages.

B
TLS Certificate Expiry & Recommendations
66 days until leaf cert expires — 3 issues to address
REVIEW

Certificate validity

66
days left
0d 30d 60d 90d+

Recommended actions

  • Enable HSTS: Strict-Transport-Security: max-age=31536000; includeSubDomains
  • Enable DNSSEC on your domain for DNS spoofing protection
  • Enable OCSP stapling on your TLS server to remove a CA roundtrip and protect user privacy
A+
DNS Records
1 A records, 192 ms lookup
PASS
1 A records, 192 ms lookup
Info::
Resolves to 1 IPv4 address(es)
Got: 34.149.183.214
Info::
Single A record — no DNS redundancy
Multiple A records provide failover if one server goes down.
Info::
No IPv6 (AAAA) records
Info::
4 nameserver(s) configured
Got: ns-cloud-c4.googledomains.com, ns-cloud-c2.googledomains.com, ns-cloud-c3.googledomains.com, ns-cloud-c1.googledomains.com
Info::
5 mail exchanger(s) configured
Info::
CAA records not checked
CAA record lookup requires a specialized DNS resolver. This check will be available in a future update.
Info::
SPF record present in TXT
Info::
DNS resolution time: 192 ms
Got: 192 ms
A34.149.183.214
AAAA
CNAME
NSns-cloud-c4.googledomains.com, ns-cloud-c2.googledomains.com, ns-cloud-c3.googledomains.com, ns-cloud-c1.googledomains.com
MX
1 aspmx.l.google.com
5 alt1.aspmx.l.google.com
5 alt2.aspmx.l.google.com
10 alt3.aspmx.l.google.com
10 alt4.aspmx.l.google.com
TXT
google-site-verification=tEQkcvcuVdA57tlIAsM46eEta36sDIakPZenSOLNVkY
google-site-verification=1EUreHjvfTPdM92mEDaBlh5Jf1hessrNpHEq55-IgyA
google-site-verification=Y7GptzokuVshksNAWZED8PW3S3Xr5sfebeuMTalqhCo
google-site-verification=-zj5fbsDCwi0LB7tCuiRy63kbzz9FbEGbzIyC1quHRc
google-site-verification=nBRrqbA3g89bLW0oB-bQ2Z2VlODeCpC84iQgKc2mr4s
SPF v=spf1 ip4:169.45.146.28 ip4:209.249.223.128/26 ip4:167.89.100.142 ip4:167.89.10...
google-site-verification=UEPZ83OxuqAf4-OKukgWdquH_la9QtFIIBC3qESr1Pg
google-site-verification=4M90OLfRaLCXaOUitbRk_DSRDs0XIsQKYcOUvUv8RHI
apple-domain-verification=52Sm0A7aDmBkPrCs
_globalsign-domain-verification=9UioyPO0_F2Epyd3gGV5_VklXzoibTukD_jkbZPw43
v=DKIM1; k=rsa; p=MIGfMA0GCSqGSIb3DQEBAQUAA4GNADCBiQKBgQCK6ngew4TYCesk5k2AOVHPY1...
google-site-verification=uUaI8PRbQduOXOU8-MnYKpgwCC96GCehelu_Ak-_NIM
google-site-verification=PkxmgWQ_adG11A7VvrV9A116snIoKoDrHETiqA3EENU
google-site-verification=Nqe7lKYcQ49E3Uriyi9C9lAXb5kpaNN_-ecDWGD6X4s
smartsheet-site-validation=UVRhNxt2fbi6C3dPzauGVz7zrokmC8fk
google-site-verification=7Cz3l28I3wSpNQsEvgbWzXSDpeFRx9a_vDYLnKl6wKE
1515e6bddbdf460888c0eb11976b917c
MS=ms87091858
teamviewer-sso-verification=f0be8088517c46e1a3f25187a80ea3be
CAALookup not available with standard resolver
Resolved in 192 ms

Multiple A records provide failover if one server goes down.

Why this matters

Single A record means a single point of failure — if that IP goes down, your site is unreachable until DNS TTL expires.

Learn more

Add multiple A records for round-robin failover, or use a managed DNS provider with health-checked failover (Route 53, Cloudflare, NS1). Short TTL (60-300s) lets clients recover faster on outages.

Source: SRE practice / DNS architecture

CAA record lookup requires a specialized DNS resolver. This check will be available in a future update.

Why this matters

Informational: CAA (Certification Authority Authorization) records weren't checked in this scan.

A+
URL Variants
www/non-www, trailing slash, HTTP→HTTPS
PASS
www/non-www, trailing slash, HTTP→HTTPS
Info::
www/non-www redirect configured correctly (preferred: non-www)
Info::
HTTP correctly 301-redirects to HTTPS

www / non-www

302https://www.fitbit.com/
200https://fitbit.com/

Preferred variant: non-www

HTTP → HTTPS

301http://fitbit.com/ https://www.fitbit.com:443/

Consistent

A+
Domain Intelligence
fitbit.com — via MarkMonitor Inc., 23 years, 3 months old, hosted on Google Cloud
PASS
fitbit.com — via MarkMonitor Inc., 23 years, 3 months old, hosted on Google Cloud
Info::
Domain registered until Apr 25, 2027 (1 years remaining)
Info::
DNSSEC is not enabled
DNSSEC protects against DNS spoofing attacks. While not required, enabling DNSSEC adds an additional layer of security. Contact your DNS provider to enable it.
Info::
Registrar: MarkMonitor Inc.
Warning::
Registrar lock is NOT enabled
The domain can be transferred without an unlock step. Enable registrar lock (clientTransferProhibited) in your registrar's control panel to protect against unauthorized or accidental transfers.
Info::
Hosting: Google Cloud
Got: AS396982
Domain expiry

281 days

April 25, 2027

SSL certificate

66 days

Issued by Google Trust Services

Domain age

23 years, 3 months

Registered April 25, 2003

DNSSEC

Not enabled

Protects against DNS spoofing

Hosting

Google Cloud

ASN AS396982

34.149.183.214

Registrar

MarkMonitor Inc.

Unlocked 4 NS records
Expiry timeline
Today
+1 year
Domain expiry SSL expiry Danger zone (≤30 days)
Recommended actions
  • Enable DNSSEC to protect visitors from DNS spoofing
  • Enable registrar lock (clientTransferProhibited) to block unauthorized domain transfers
Registrar MarkMonitor Inc.
Created April 25, 2003 (23 years, 3 months ago)
Expires April 25, 2027 (1 years)
Last Updated March 24, 2026
Name Servers ns-cloud-c1.googledomains.com, ns-cloud-c2.googledomains.com, ns-cloud-c3.googledomains.com, ns-cloud-c4.googledomains.com
DNSSEC Not enabled
Hosting
IP Address 34.149.183.214
ASN AS396982 (GOOGLE-CLOUD-PLATFORM - Google LLC, US)
Provider Google Cloud
Data source: rdap (0.2s)

DNSSEC protects against DNS spoofing attacks. While not required, enabling DNSSEC adds an additional layer of security. Contact your DNS provider to enable it.

Why this matters

Without DNSSEC, an attacker who can poison your DNS can hijack your domain — and SSL certs alone don't stop them.

Learn more

DNSSEC adds cryptographic signatures to DNS records, preventing forged responses from poisoning resolver caches. Without it, an attacker who controls the network path can redirect your domain to a malicious server before any HTTPS handshake happens. Most modern registrars (Cloudflare, Google Domains, Route 53) enable it with one toggle.

Source: ICANN / RFC 4033

The domain can be transferred without an unlock step. Enable registrar lock (clientTransferProhibited) in your registrar's control panel to protect against unauthorized or accidental transfers.

Why this matters

Without registrar lock, an attacker who phishes your registrar credentials can transfer the domain in minutes — total brand hijack.

Learn more

Registrar lock (clientTransferProhibited, clientUpdateProhibited, clientDeleteProhibited) requires extra verification before any transfer/update/delete. Every major registrar offers it free. Combined with 2FA on your registrar account, it's the strongest defense against domain hijacking.

Source: ICANN / domain-security best practice

A+
HTTP Probe Timing
Total 72 ms — DNS, TCP, TLS, TTFB, content transfer breakdown
PASS
DNS Lookup DNS Lookup — time to resolve the domain name to an IP address.
34 ms
TCP Connect TCP Connect — time to establish a TCP connection to the server.
9 ms
TLS Handshake TLS Handshake — time to complete the HTTPS encryption handshake.
20 ms
Time to First Byte Time to First Byte — how long the server takes to respond with the first byte of data.
72 ms
Total Time Total request time from DNS lookup through full response.
73 ms

Connection waterfall

DNS Lookup 34 ms TCP Connect 9 ms TLS Handshake 20 ms Server Processing 10 ms Content Transfer 0 ms
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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