https://20min.ch
SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.SCORE
91
GRADE
A
FIX
0
REVIEW
2
PASS
4
INFO
1
Cross-tab audit — SEO, performance, crawlability, mobile, structured data
Checks
74 PASS 2 REVIEW
BImage SEO82 images, 5 descriptive filenamesREVIEW
Image SEO
82 images, 5 descriptive filenames
82 images, 5 descriptive filenames
Warning::
94% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Info::
56 image(s) missing alt text — see Accessibility tab
5 descriptive
77 hash-based
0 generic
82 total
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| 88f7b378-f1f6-41b1-a936-6020ef48b845.jpg | hash | ✗ | 2 |
| 78b7198c-afc8-4218-a8fb-b6c05c8c5baf.jpg | hash | ✗ | 2 |
| 9fb94b15-0af8-4dea-a34c-1270e55bde97.jpg | hash | ✗ | 2 |
| a124e91a-7cf3-4983-a05d-dc1a5e3f130b.jpg | hash | ✗ | 2 |
| 0b4c34ea-b9b5-4d31-bae4-1258ae018287.jpg | hash | ✗ | 2 |
| 4b50ac44-ac81-4e84-bfea-ba8febb3176b.jpg | hash | ✗ | 2 |
| 559cd05b-4025-42f1-aa50-85cd9550c6fe.jpg | hash | ✗ | 2 |
| 1d380b2c-5f1a-4702-8fe3-f6e53d3b0a2b.jpg | hash | ✗ | 2 |
| 8f36e6f0-c7e8-481c-a770-4cc307378964.jpg | hash | ✗ | 2 |
| b7b8c658-aa6c-4b8f-a82f-2cbe1d81ad33.jpg | hash | ✗ | 2 |
| 96f710b2-84f8-4f4f-9d4a-6b81dba74b20.jpg | hash | ✗ | 2 |
| 962b9c01-8d18-459b-9942-cf388d224ae9.png | hash | ✗ | 2 |
| 47b35b6a-72b1-4495-848c-5d35f0516ae7.jpg | hash | ✗ | 2 |
| 6614fd8b-bbb2-47f1-852b-95405428325b.jpg | hash | ✗ | 2 |
| dcce38d6-2239-484f-bdaf-4304224552d1.jpg | hash | ✗ | 2 |
| 8d9c7866-b475-40c4-bcb1-278bb3d98080.jpg | hash | ✗ | 2 |
| edc198e6-07fa-4955-b048-5e5ae413b283.jpg | hash | ✗ | 2 |
| 7ffd11e8-c528-493c-88bf-4dac73d65ee5.jpg | hash | ✗ | 2 |
| 045a31a3-a83e-4f74-bf9d-c0d860bdb2da.png | hash | ✗ | 2 |
| fd84ee2b-ba21-4427-973f-7b67ca0ba50b.jpg | hash | ✗ | 2 |
| abafe7a1-4e4a-42ad-b591-73de36290710.jpg | hash | ✗ | 2 |
| 0d3b1317-ba22-4c72-b57b-bc2de6562182.jpg | hash | ✗ | 2 |
| e75a548d-7a41-4079-904d-cd795854546f.jpg | hash | ✗ | 2 |
| 3dc1d80a-c498-446b-8278-352628cd3841.jpg | hash | ✗ | 2 |
| 649b5567-0395-4701-8df0-0a18316a899f.jpg | hash | ✗ | 2 |
| a0813989-ddc0-4c28-ba56-d433a8960da5.jpg | hash | ✗ | 2 |
| 0a0de6b8-d92e-426c-af34-e5620b4d4981.jpg | hash | ✗ | 2 |
| b7ced30e-5438-4886-a170-bd62af067cdc.jpeg | hash | ✗ | 2 |
| 884c721c-8fb3-4c81-a5a2-48103d1f1d78.jpg | hash | ✗ | 2 |
| d57a5169-b4fb-4c93-9c65-7b3ee45bd949.jpg | hash | ✗ | 2 |
| e0a75091-a746-41d2-ae8d-884e92c9e6bb.jpg | hash | ✗ | 2 |
| c81d3159-10a5-4096-bec5-c5d2c99d864e.jpg | hash | ✗ | 2 |
| 59d449b4-18e3-43f9-9aaf-3d83eb82cf8d.jpg | hash | ✗ | 2 |
| efc4e356-c59f-4428-b583-0b8dbb56d315.jpg | hash | ✗ | 2 |
| 8933895e-6d25-413b-82d9-094a7b71af72.png | hash | ✗ | 2 |
| 8793d162-45db-4cce-af75-0e3a01a6ea31.jpg | hash | ✗ | 2 |
| 032e7b59-6421-4216-92fb-d74e1deb4cfe.jpg | hash | ✗ | 2 |
| 91730165-c9d5-4c61-abf5-33c3f125ed9c.jpg | hash | ✗ | 2 |
| 88e903f2-48da-44a7-86f4-7581bbafcc0e.jpg | hash | ✗ | 2 |
| 47df3751-ab90-457d-bea6-d9dfc74f3658.jpg | hash | ✗ | 2 |
| d3a1b902-34d7-4f1f-adff-58c87cfcddd2.jpg | hash | ✗ | 2 |
| a5d7c2b5-0882-4c02-84ee-3ad65b083fbf.jpg | hash | ✗ | 2 |
| fc67ccc6-f23a-4086-8c2f-110660bf9f87.jpg | hash | ✗ | 2 |
| a690e227-2e40-4449-830e-add4fbaaf48d.jpeg | hash | ✗ | 2 |
| d6d894c2-f56a-43b4-ae18-2c99bd34b48f.jpg | hash | ✗ | 2 |
| 6d325947-c402-4c20-b0a5-accdc9c93589.jpg | hash | ✗ | 2 |
| ec02cbc1-c0f6-4f84-9cd7-cfb001197a7c.jpg | hash | ✗ | 2 |
| 305c87af-e894-428f-8c5b-04e197fd6a7e.jpg | hash | ✗ | 2 |
| 6dcebf87-7f0d-4a59-a358-87fe5c2dddd2.jpg | hash | ✗ | 2 |
| 1509f03f-f0c3-476e-8851-a8243061c895.avif | hash | ✗ | 2 |
| 3ce8f070-bb57-4878-89b6-a8f21dd3998c.jpg | hash | ✗ | 2 |
| 3571e7b1-0305-4f16-b56e-fde6fec1ac9b.jpg | hash | ✗ | 2 |
| 6005a3dc-c520-4dc1-b225-5771757b6270.jpg | hash | ✗ | 2 |
| 57c12936-516e-450e-949e-e6e815d11c02.png | hash | ✗ | 2 |
| a05835ce-1bc3-401e-8848-54c4dcc5087d.png | hash | ✗ | 2 |
| cf2d6cbe-892d-44cd-8898-594e74195c96.jpg | hash | ✗ | 2 |
| 8d503e6f-6c62-47a0-a4ba-089dc1bf4b77.png | hash | ✓ | 1 |
| d0b52dce-ffea-41e6-8606-7253dc1d16d3.png | hash | ✓ | 1 |
| 23ac0492-5708-4698-91db-5963eda5387b.png | hash | ✓ | 1 |
| 918ba89e-0484-4136-bfff-0ba3e0c43ff3.png | hash | ✓ | 1 |
| 02f87417-9bb4-4af5-894e-44ee44da0cdc.png | hash | ✓ | 1 |
| f97ae9b1-3c30-49f9-abb8-7c1822290ea4.png | hash | ✓ | 1 |
| c12837f4-1d16-4791-9011-0cea4f4deaa4.png | hash | ✓ | 1 |
| 184f0c01-7ac1-464d-9e42-d360cd9466f3.png | hash | ✓ | 1 |
| efd5608f-2d4b-4858-bd66-3aae578a44df.png | hash | ✓ | 1 |
| 38b0480d-e156-4232-9a16-9dced48ae7f5.png | hash | ✓ | 1 |
| b0e59a91-d331-402e-92d6-b9a445bd5c4f.png | hash | ✓ | 1 |
| 4cdcc07e-d7b4-4583-bd44-155026b2fc93.png | hash | ✓ | 1 |
| 1b7456a3-0aea-427f-9285-edff757f74b1.png | hash | ✓ | 1 |
| e16db6f1-388d-4797-b854-2cd88ec349f2.png | hash | ✓ | 1 |
| 7fcf23d8-938e-4f7f-9ac4-57577595e2c5.png | hash | ✓ | 1 |
| dd7e1a93-8bb0-498b-aa3e-fdae83f9d2d3.png | hash | ✓ | 1 |
| 11203353-4afa-4f66-986d-a048cc482a3f.png | hash | ✓ | 1 |
| 538daf7e-26fe-45fc-80c1-754b6d5186c0.png | hash | ✓ | 1 |
| 35d3ef4d-0f62-47ca-acd7-20e6cb044b6a.png | hash | ✓ | 1 |
| 09bcc2c6-a283-4af7-84df-f3a13792f0af.png | hash | ✓ | 1 |
| 49043372-f639-4a39-b5eb-07197dd6fd45.png | hash | ✓ | 1 |
See Accessibility tab for detailed alt text quality analysis.
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Why this matters
Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.
Source: Google Image SEO
CSchema Markup AuditAction2 schema types detectedREVIEW
Schema Markup Audit
Action2 schema types detected
Rich result eligibility
BreadcrumbList Eligible
Breadcrumb trail
WebSite Not eligible
Sitelinks search box
Missing: name
Detected schema types
BreadcrumbList json-ld → Breadcrumb trail1/1 required
Required fields (Google)
- itemListElement — Required — the breadcrumb chain renders nothing without this
WebSite json-ld → Sitelinks search box1/2 required · 1/1 recommended
Required fields (Google)
- name — Add the site name Required for the sitelinks search box
- url — Required to anchor the search box to your domain
Recommended fields
- potentialAction — Enables the in-SERP search box
Missing schema opportunities
- easy
FAQPage
Page has Q&A-style content (questions in headings) that could be marked up as FAQPage
FAQ rich results take 2-3× more SERP real estate
- moderate
VideoObject
Page embeds video content that could be marked up as VideoObject
Videos appear in the video carousel and have a thumbnail badge
Your WebSite structured data is missing required fields for Google's Sitelinks search box. Without these, the page won't qualify for rich results.
Why this matters
Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.
Source: Google Search Central
A+Canonical URLProperly configuredPASS
Canonical URL
Properly configured
Properly configured
Info::
Canonical tag present
Got: https://www.20min.ch
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://20min.ch Canonical https://www.20min.ch Match Self-referencing (correct) Target 200 ✓
A+Meta TagsTitle: 63 charsPASS
Meta Tags
Title: 63 chars
Title: 63 chars
Info::
Page title is set
Got: 20 Minuten: Aktuelle Nachrichten, Schlagzeilen - News von Jetzt
Info::
Title is 63 characters — may be truncated in search results
Title
"20 Minuten: Aktuelle Nachrichten, Schlagzeilen - News von Jetzt"
63 characters Will truncate
Robots: Indexable (no restrictions)
AContent Depth1017 words, DifficultPASS
Content Depth
1017 words, Difficult
1017 words, Difficult
Info::
Page has 1017 words — good depth for search engines
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 15)
Good depth
Reading level
Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult
Grade 15
Text-to-HTML Ratio
1% text 99% HTML
7 KB / 864 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Why this matters
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
A+Internal Links151 internal, 42 externalPASS
Internal Links
151 internal, 42 external
151 internal, 42 external
Info::
151 internal links (78%)
Info::
100% of links use descriptive anchor text
Info::
151 internal / 42 external links
Link Distribution
78% internal (151) 22% external (42)
Anchor Text Quality
193 Descriptive
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | / | 5 |
| 2 | /video | 3 |
| 3 | /ausland | 2 |
| 4 | /wissen | 2 |
| 5 | /lifestyle | 2 |
| 6 | /wetter-uebersicht | 2 |
| 7 | /wichstige-news | 2 |
| 8 | /regionen | 2 |
| 9 | /people | 2 |
| 10 | /schweiz | 2 |
Top External Domains
| Domain | Links |
|---|---|
| spiele.20min.ch | 21 |
| epaper.20min.ch | 2 |
| advertising.20min.ch | 2 |
| www.20min.ch | 2 |
| www.whatsapp.com | 1 |
| jobs.20minuten.ch | 1 |
| play.google.com | 1 |
| www.snapchat.com | 1 |
| www.linkedin.com | 1 |
| www.facebook.com | 1 |
Hreflang0 hreflang tagsINFO
Hreflang
0 hreflang tags
0 hreflang tags
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.